How Shop Premium Outlets is Helping Brands ‘Light Up’ Excess and Outlet Inventory
Retail TouchPoints
FEBRUARY 14, 2024
It’s been more than four years since mall operator Simon launched its ecommerce joint venture with Rue Gilt Groupe , and the Shop Premium Outlets (SPO) marketplace is going strong. We look at ourselves as more of a shop-in-shop than a marketplace , and the reason I say that is we collaborate with brands more than most other marketplaces.
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