Retail TouchPoints

APRIL 18, 2024

It’s already happening, as AI-powered marketing systems digest vast amounts of data on each individual shopper, develop a unique strategy to grow value and engagement, and generate true 1:1 promotions and pricing to achieve each strategy — all in an automated process that takes minutes for millions of shoppers at scale.

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Retail TouchPoints

MAY 2, 2024

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% The trend is set to continue, and it is not just shoppers who benefit from increasingly digital-first payments. The businesses that stay agile and data-driven are set to benefit the most. In the U.S.,

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Retail TouchPoints

MARCH 12, 2024

Together we will extend Claire’s trend-driven shopping experience to new and existing customers, giving Walgreens shoppers more to love, fostering deeper connections and inspiring self-expression.” Claire’s has focused on partnering with complementary retailers and big-box merchants in order to boost its market presence.

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Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. Let’s take a look at what retailers need to consider when reaching Gen Z and millennial shoppers.

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Groove

FEBRUARY 22, 2024

Specifically, 55% of online shoppers prefer email communication, with SMS texting clocking in at a distant second (17%). The needs of eCommerce keep evolving because the trends of eCommerce constantly change. The needs of eCommerce keep evolving because the trends of eCommerce constantly change.

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Retail TouchPoints

NOVEMBER 21, 2023

1 For retailers eager to know the best channel to reach and engage shoppers throughout the season, the answer is TV streaming — where brands can take advantage of the biggest TV consumption time of the year. In many ways, the same trends we see in consumers’ Q4 shopping behaviors mirror their TV viewership.

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Retail TouchPoints

MARCH 19, 2024

We’ve been making meaningful changes to reposition and expand our home offerings over the past year and are excited to unveil Kohl’s new assortment of on-trend and affordable home products to customers nationwide,” said Nick Jones, Chief Merchandising and Digital Officer at Kohl’s in a statement.

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Retail TouchPoints

JANUARY 4, 2022

This trend involves brands reselling previously owned products at a discount — and it’s caught on quickly. The resale market is growing 11 times faster than traditional retail and is expected to reach $84 billion by 2030, far eclipsing the predicted $40 billion market for fast fashion. .

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Retail TouchPoints

NOVEMBER 23, 2022

From a marketing perspective, why would you ignore the activity happening?” Cannabis retailers have their own ups and downs during the holiday season, but they learn a lot from following the marketing practices their mainstream counterparts have already honed through decades of experience. Cannabis Sale Spikes Span the Holiday Season.

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Retail TouchPoints

MARCH 12, 2024

Strategic brand partnerships and collaborations can help merchants raise brand awareness and expand into new markets. The line features hundreds of pieces, from versatile basics and on-trend fashions, with price points ranging from $7 to $35.

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Retail TouchPoints

NOVEMBER 16, 2023

People are also adopting new diets: plant-based eating has increased, as well as diet trends such as Keto, Paleo, Mediterranean and Whole30. And with these trends come different opportunities for private-label brands. Other private-label brands include mentions, and some have symbols, signalling these diet trends on their packaging.

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Retail TouchPoints

DECEMBER 27, 2023

Global lifestyle brand Miniso has capitalized on this trend by partnering with some of the most popular IP owners to expand its blind box offering and encourage shoppers to #UnboxMagicalMoments on social media. Indonesia: Miniso opened its first dedicated blind box store on December 21 at the Kota Kasablanka mall in Jakarta.

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Groove

DECEMBER 23, 2020

To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Mobile eCommerce Trends To Look Out For. As mobile shopping experiences continue to evolve, brands will need to anticipate mobile shoppers. Connect Social Marketing to Social Selling.

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Retail TouchPoints

APRIL 1, 2024

This same barrier can exist for online shoppers navigating ecommerce sites in languages they don’t understand. This focus on CX isn’t just a passing trend but rather a fundamental shift in consumer behavior. Imagine stepping into a store where no one speaks your language.

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Retail TouchPoints

OCTOBER 6, 2023

Brands can delve into historical sales data, market trends and consumer insights to predict their seasonal demand patterns while factoring in changes based on promotions and actual sales. shoppers returned more — and earlier — than in the previous holiday season. That’s a win-win for brands and shoppers alike.

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Retail TouchPoints

APRIL 7, 2023

Many shoppers are cutting back their spending under the weight of more than a year of inflation, but there’s still good news for the luxury industry — 62% of its shoppers plan to spend the same or more on luxury in the next three months compared to the last three months , according to Saks Fifth Avenue ’s Saks Luxury Pulse survey.

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Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. Although marketers have known this has been coming for quite a while now, what’s changed is that it’s officially started.

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UpSellIt

MAY 2, 2024

One important tool in achieving this is social proof – the psychological phenomenon where people mimic the actions of others in an attempt to reflect that trending behavior. It’s the digital equivalent of word-of-mouth marketing, where the experiences and opinions of others serve as validation for your brand, product, or service.

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Retail TouchPoints

MARCH 31, 2022

Today’s shoppers are operating in a completely unrestrained informational environment, full of seemingly endless places to get input during the purchase journey. They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models.

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Retail TouchPoints

APRIL 18, 2024

For the first, Walmart is bringing together its data insights tool Luminate — which surfaces the retailer’s transaction, supply chain and shopper behavior data for its suppliers — with its Connect retail media business. in a blog post.

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Retail TouchPoints

APRIL 5, 2023

secondhand apparel market is projected to reach $70 billion by 2027; globally the secondhand market is set to nearly double by 2027, reaching $350 billion. the online resale market is the fastest growing, with 21% growth [expected annually] over the next five years. Among Gen Z shoppers, 64% say they look to buy used before new.

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Retail TouchPoints

DECEMBER 6, 2022

Kohl’s and Pinterest have developed a series of online experiences as part of their long-term collaboration, leveraging the inspiration platform’s technology and data to tap into trends and feature products in new ways.

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Retail TouchPoints

FEBRUARY 17, 2023

Here are the five trends driving the New Retail Landscape in 2023: Social media-designed stores and experiences. Millions of impressions are generated each day on Instagram, Pinterest and TikTok, driving shoppers to in-store and online sales along with store traffic while creating brand awareness. and it is working.

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Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. Retailers have a vast amount of data about customer shopping behavior and purchase history.

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Retail TouchPoints

NOVEMBER 10, 2022

While large-scale surveys help identify macro trends and predictions, micro-surveys can glean new insights into specific communities of users. eBay Ads recently surveyed both groups to understand the trending themes among 2,000 online shoppers in the U.S. as well as the distinct nuances of 1,500 eBay shoppers.

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UpSellIt

MARCH 13, 2024

Seasonal marketing isn’t just about promoting products or services during specific times of the year, it’s about resonating with your customers as their needs, desires, and behaviors evolve with each season. As the seasons change, so do the lives and priorities of your target audience.

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Retail TouchPoints

DECEMBER 13, 2023

For example, Victoria’s Secret is innovating within fitting rooms, including screens with on-demand product requests and language translation based on which items a shopper takes with them to try. A study from marketing research company Alter Agents revealed that 77% of surveyed millennial and Gen Z shoppers shop on social platforms.

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Retail TouchPoints

DECEMBER 13, 2023

With shoppers gravitating toward more sustainable beauty products, brands should consider offering options that best fit their customers’ needs. With trends changing rapidly in the beauty industry, companies must adapt their packaging options to satisfy their customer base. In August 2021, a U.S.-based To Trust or not to Trust?

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Retail TouchPoints

MAY 24, 2023

COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of shoppers to change their purchasing behavior. Unsurprisingly, this has dramatically changed the shopper marketing landscape, and as a result, retail brands are being forced to rethink how they interact with consumers.

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Retail TouchPoints

FEBRUARY 28, 2023

Whether they’re choosing lower-cost private-label items at the grocery store, cutting back on discretionary apparel purchases or spending less on electronics, persistent price increases are top-of-mind for shoppers across all retail sectors. What is Marketing in the Moment?

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Retail TouchPoints

JANUARY 16, 2024

To take just one pair of juxtaposing facts, Gen Z is indeed digital-first — but they do value the in-store experience, especially if the retailer can deliver “in-person experiences that can be differentiated by allowing for personalization and self-expression,” according to Lindy Li, Head of Customer Activation and Marketing at H&M.

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Retail TouchPoints

JUNE 1, 2022

There are 10 Trends unfolding before us right now, very much worth watching. Shoppers are returning to stores, again. In the ChaseDesign Q1 Shopper Sentiment Survey, 85% of people said, “I plan to shop in physical stores more in 2022 than last year.” COVID drove shoppers online of necessity. The good news for shoppers?

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Retail TouchPoints

AUGUST 1, 2023

External economic factors, such as fluctuating interest rates, an unpredictable housing market and persistent inflation have prompted consumers to rethink their spending habits. The voice of the customer – data coming directly from shoppers – is vital for making accurate forecasting and buying decisions.

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Retail TouchPoints

AUGUST 17, 2023

Shoppers also will get to browse Haddish’s curated AliExpress collection, which will be exclusively available in a virtual showroom on AliExpress.com and will tout a selection of her favorite wellness, beauty, tech and fashion products. The tour is AliExpress’ first foray into the U.S., in a statement. 22-23 and Glendale Galleria on Aug.

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Retail TouchPoints

JANUARY 24, 2023

Just in time for Valentine’s Day, 1-800-Flowers.com has launched a “Gifts & More” marketplace designed to provide shoppers with a wider range of gift options. Additionally, the retailer will offer gift bundles that combine products into cohesive gifts, such as pairing roses with a bottle of Harry & David wine. “In

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