Store Growers

AUGUST 31, 2023

Last Updated on September 1, 2023 Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and maybe an image, and boom, your ad goes in front of thousands or millions of people. Maybe some traffic, but no sales and certainly no revenue to pay for those ads.

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Recommendation Article Information eCommerce Platforms 172

Kissmetrics

NOVEMBER 19, 2020

Which is where Google Ad grants can help. What Are Google Ad Grants? If you’re a non-profit, Google Ad grants offer a set amount of funding towards Google advertising every month. Why did Google launch its Ads grants program, and how do they work? The ads work just like regular PPC ads.

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Kissmetrics

DECEMBER 16, 2020

Nearly 1 billion of those users participate in Facebook Groups. Creating a group of your own is an inexpensive and effective way to reach your target market. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participation is encouraged.

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Store Growers

DECEMBER 2, 2020

And the number clicks is going down (because they were adding negative keywords). 33% of all product titles have extra keywords that aren’t part of the other titles. Add additional keywords to your title (32% of the top advertisers). Indicate to Google which keywords are relevant for your product.

Merchant Services 209

Merchant Services Beauty and Health Travel Article 209

Store Growers

MAY 12, 2019

There are tons of great articles on how to do keyword research. Finding the right keywords can be extremely valuable to your business. But unfortunately, most keyword research ends up in a forgotten spreadsheet somewhere. Bonus: follow along this post with your own keyword research worksheet. Step 3: Keyword Review.

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Store Growers

AUGUST 5, 2022

If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. But to know whether things are really working inside of your Google Ads account, you need to look a lot closer. So in this article, I’ll guide you through how I conduct a Google Ads audit. What Is a Google Ads Audit?

eCommerce 172

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Groove

OCTOBER 4, 2018

That's a loaded question, but in this blog, we'll cover how to use AdWords (Google Ads) to generate more orders. AdWords is a system that gives advertisers important decision making capabilities regarding digital ad placement. Ad Extensions. Say goodbye to generic search ads with just a simple headline and description.

eCommerce 270

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Kissmetrics

FEBRUARY 19, 2021

In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward. If you’re behind in your paid search and social ad spend, don’t worry. How Can Paid Ads Help You Reach Your E-Commerce Sales Goals?

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Kissmetrics

FEBRUARY 10, 2021

Dental Marketing Strategy #1: Localize Your Ads. Avoid using keywords here, as this is against GMB guidelines and can get your business suspended from local search. Dental Marketing Strategy #2: Use Income Targeting for Your Ads. Households in the top 10% can be shown different ads than households in the lower 50%, for instance.

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Store Growers

MARCH 9, 2021

Today we’re taking a closer look at the Google Ads of Ritual Vitamins. Ritual nails both components, and is doing a lot of interesting things when it comes to Google Ads. Ritual Google Ads Campaigns. I’ve worked with a few clients in this space and the supplement industry is hyper competitive when it comes to Google Ads.

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BigCommerce

DECEMBER 13, 2017

This means you should include relevant keywords in your copy but be careful of keyword stuffing because search engines penalize this. Pay attention to keywords that people will use to find your products, and look at what keywords your competitors are using. Not just fluff, either – add LSI keywords.

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Shipping Costs Marketing Merchant Services SEO 414

Store Growers

OCTOBER 30, 2020

Today, we’re breaking down the Google Ads strategy of Judy, a business that sells emergency kits. As with other teardowns , we’ll look at how much Judy spends on Google Ads, how they spend it and what kind of returns they are hitting! Judy Google Ads Campaigns. This is what Judy has spent in October 2020: Ad Spend.

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Kissmetrics

DECEMBER 14, 2020

billion monthly active users WITHOUT spending a dime on listings or ads. With Facebook Marketplace, there is an added layer of trust. You don’t need to pay a single cent to the platform. Users will see Marketplace ads in their timeline and in recently viewed items, increasing the chance of a sale.

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Store Growers

JUNE 9, 2023

Use Relevant Keywords in Your Product Titles Don’t be shy to use keywords. By adding the right keywords, it’ll be easier for your customers to find exactly what they’re looking for. In every niche market, you have so many keywords that you can target. And I promise, we’ll have some fun along the way!

Merchant Services 91

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Kissmetrics

AUGUST 21, 2017

You buy an ad. Your ad appears on Google. That ad gets clicked. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. Did they actually convert from your PPC ad the very first time? The thing about PPC is that your ad isn’t the be-all-end-all. Not to worry.

PPC 414

PPC Games Recommendation B2B 414

Store Growers

MAY 12, 2023

Well, it turns out that their smart marketing strategies, including killer Google Ads campaigns, have played a huge role in their success. Before we dive into the specifics of FIGS’ Google Ads campaigns , let’s take a moment to understand what FIGS is all about. Ad Spend Clicks CPC Search Ads $97,000 103,000 $0.94

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Apparel Channel Definition Customer 91

Store Growers

MARCH 9, 2020

For many ecommerce businesses, Google Ads is one of the main marketing channels. In some research studies , Google Ads accounts for as much as 18% of all ecommerce revenue. So if you’ve decided to start with Google Ads, or want to get better results from it, this guide is for you. Google Ads isn’t a good fit for any business.

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Inflow Insights

APRIL 16, 2019

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. Because these strategies all fall inside two of Google’s main product offerings, we’ve split this guide up into two parts: Part 1: Google Shopping ads.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

Store Growers

DECEMBER 11, 2019

Many advertisers look at the quality score as the Holy Grail to making Google Ads work. So, by the end, you’ll have all the practical information about quality scores that you need to improve the performance of your Google Ads campaigns. What Is the Google Ads Quality Score? So who is right? Low quality score warning.

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Improvements Mobile Recommendation Article 103

Groove

SEPTEMBER 21, 2023

This is achieved through its Dynamic Image Generation feature, which allows users to input additional parameters such as time, location, or context, adding depth and dynamism to the generated images. The tool enables you to discover new and trending content based on keywords, domains, and authors.

Social Media 195

Social Media Merchant Services Marketing Payment Services 195

Groove

SEPTEMBER 21, 2023

This is achieved through its Dynamic Image Generation feature, which allows users to input additional parameters such as time, location, or context, adding depth and dynamism to the generated images. The tool enables you to discover new and trending content based on keywords, domains, and authors.

Social Media 195

Social Media Merchant Services eCommerce Payment Services 195

Kissmetrics

MARCH 12, 2018

It’s more than just a digital rolodex, and with each new feature that is tweaked and added LinkedIn improves as a channel for B2B traffic and lead generation as well as hunting ground for new career opportunities. LinkedIn frowns on the name field being used for anything but your name, so avoid filling that space with clever keywords.

Marketing 205

Marketing Recommendation B2B Other 205

Store Growers

AUGUST 4, 2023

But, like with all things Google Ads, it’s just not like what Google promised. Word of warning Every single tip or strategy listed here is just a single tool in your toolbox. Word of warning Every single tip or strategy listed here is just a single tool in your toolbox. This is the asset group structure.

Article 91

Article Recommendation Other Customer 91

BigCommerce

NOVEMBER 2, 2017

The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.”. What Phrase Match Keywords are –– and why you’ll get more bang for your buck with them than than with Brand Match or Modified Broad Match keywords. 10x Content.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Store Growers

JULY 16, 2019

Many advertisers waste money on inefficient Google Ads campaigns. The good news is that you can easily fix this issue by using negative keywords in Google Ads. What are negative keywords? Negative keywords prevent your ads from showing up for specific search queries. The benefits of using negative keywords.

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Definition Article PPC Mobile 121

Store Growers

JANUARY 12, 2018

There are tons of great articles on how to do keyword research. Finding the keywords that are most important to your business can be extremely valuable. Unfortunately, most people’s attempts at keyword research ends up in a folder on their computer. Bonus: follow along this post with your own keyword research worksheet.

SEO 120

SEO Information Article Other 120

Kissmetrics

MAY 12, 2021

In this guide, we’ll explore why you should set up ads for multiple locations, what the best strategies are to accomplish that, and how to further optimize the process to expand your reach and convert more visitors. What Does It Mean to Have Ads in Multiple Locations? Why Should You Run Paid Ads in Multiple Locations?

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Social Media Other Marketing Banking 279

Store Growers

APRIL 10, 2019

Most advertisers spend a lot of time coming up with the keywords they want to include in their Google Search campaigns. Having the right keywords is the foundation of a successful paid search campaign. The way to fix this is to make smarter use of keywords match types in Google Ads. The Four Keyword Match Types.

Article 161

Article PPC Recommendation Definition 161

Inflow Insights

NOVEMBER 16, 2020

Any experienced PPC marketer knows that a successful campaign relies on not only carefully selecting keywords but also understanding the relationship between keyword traffic potential and campaign budgets. The account structure you choose for a campaign in Google Ads (formerly AdWords) is important for a number of reasons.

PPC 78

PPC Presentation Other Operations 78

Inflow Insights

NOVEMBER 16, 2020

Any experienced PPC marketer knows that a successful campaign relies on not only carefully selecting keywords but also understanding the relationship between keyword traffic potential and campaign budgets. The account structure you choose for a campaign in Google Ads (formerly AdWords) is important for a number of reasons.

PPC 78

PPC Presentation Other Operations 78

Kissmetrics

NOVEMBER 24, 2021

You’re likely familiar with these as you see them on Google in the form of ads, featured snippets, and video links. Focus on the Right Keywords. You all know the importance of keywords. You also understand long-tail keywords are vital, but are you focusing on the right ones? You see them on other search engines too.

eCommerce 263

eCommerce SEO Social Media Mobile 263

Inflow Insights

NOVEMBER 29, 2021

Want to make sure your Google Ads campaigns stand out this holiday season — and well into the new year? With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. Google Ads Keyword Planner. Google Ads Campaign Target ROAS Simulator.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

Kissmetrics

APRIL 16, 2021

The copy within the h1 tag is “How to Keep Your Facebook Group Active and Engaged.”. There is no reason to use more than a single H1 tag. The presence of more than one H1 won’t necessarily confuse the search engine, but it could dilute the SEO power of a single H1. Use a Focused Long-Tail Keyword in Your H1.

SEO 360

SEO Article Download Blog 360

Groove

APRIL 27, 2020

Utilize advanced segments to compare different groups of users or find a particular group within the standard set that Google provides. Comparing and contrasting the different groups in your Google Analytics eCommerce report, it is easier when they're side-by-side. to maximize or minimize its impact on users.

Improvements 341

Improvements White Paper eCommerce Mobile 341

ROI Revolution

SEPTEMBER 13, 2022

PMax is designed to drive elevated ad performance by giving you the ability to access your entire Google Ads inventory from a single, easy-to-manage campaign. Expand your reach beyond keyword-based Search campaigns. Access all of Google’s ad channels with one campaign. only during business hours).

Merchant Services 78

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Store Growers

MARCH 17, 2022

Google Ads can be very expensive. Especially if the wrong people are clicking on your ads. You can avoid this by using negative keywords. But in order for them to be effective, you need to get the negative keyword match types right. What are Negative Keywords? What Are Negative Keyword Match Types?

Article 91

Article Other Operations 91

Kissmetrics

APRIL 14, 2020

With each site, we took their web pages and split them up in 4 groups: Control group – we left these pages unmodified. Headings – with this group, we used H1 tags for the title of the page, H2 tags for the subsections of the page, and even H3 and H4 tags if the subsections had subsections. Control group.

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SEO Blog Other Recommendation 363