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AdTech Is Losing The Plot On Made-for-Arbitrage (MFA) Sites

Forrester eCommerce

The company created the site in 2017 as a subdomain, stretched its own content to fit more ad formats (e.g., turning 700-word articles into 34 slides), and sold advertising on this made-for-arbitrage (MFA) site to brands who […] Last week, Forbes was accused of misleading major advertisers with a spoof of its own website – www3.forbes.com.

Article 235
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eCommerce Site Search Best Practices

Groove

Search visitors are some of the most motivated buyers on your site. For this reason, many companies are making eCommerce site search a core component of their strategy. So, we're sharing four eCommerce site search best practices to help you convert more searchers into customers. From there, sort by Search Exits from high to low.

eCommerce 221
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Influencer-Inspired Resale Site Detoure Opens First Store in LA

Retail TouchPoints

Over the past three years the site has hosted more than 50 pop-ups across the U.S. Image courtesy Detoure Detoure , a resale marketplace that curates styles from influencers, will open its first permanent brick-and-mortar thrift store April 20 on Los Angeles’ Melrose Avenue. that regularly go viral on social media.

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15 Shopify Website Examples To Inspire eCommerce Site Design in 2024

Groove

The site's about section is titled "Story," and this page shares an intimate picture of what Verve is all about using multimedia. Store owners who sell culturally sensitive products will find this site to be one of the best Shopify website examples. Customer testimonials and educational materials are found all over the site.

Shopify 195
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The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential, including: How Site Search Interacts with Headless CMS. The Hybrid “Frankenstein” Approach to Headless CMS. How Two Headless CMS platforms can Work Together.

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HomeGoods Pulls the Plug on Ecommerce Site

Retail TouchPoints

HomeGoods will shut down its ecommerce site on Oct. Customers may also continue to shop online at our sister sites www.tjmaxx.com , www.marshalls.com , and www.sierra.com , which will not be affected by this decision.”

eCommerce 264
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Three Regional Grocers Tap Instacart to Power Ecommerce Sites

Retail TouchPoints

Canseco’s Market , Harps Foods and Price Chopper have joined the 600+ retail banners using Instacart Storefront to support their ecommerce sites. The solution features built-in catalog services and automated marketing campaigns as well as flexible fulfillment solutions that allow retailers to choose the model that works best for their stores.

eCommerce 267
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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

The right site search solution will help drive traffic by providing relevant results to visitors' search queries. Tracking this trend data can demonstrate what content or products offer the most value to your visitors, making it easier to improve upon the user experience as a whole.

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The Marketer's Guide to Surviving Black Friday & Cyber Monday

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

They will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities. They'll cover exciting BFCM topics like: Emerging market trends. The "dos and don'ts" of BFCM preparation.

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How to Match Online Customers with the Products They Are Searching For

A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better.