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Uncovering Retail Price Discrepancies: Strategies for Brand Consistency

Wiser

A recent study conducted by Wiser Solutions, focusing on the headphones category, unveiled significant discrepancies in pricing strategies across retailers. This underscores the critical need for brands to keep a vigilant eye on how their products are positioned in the market. discrepancy for Astro brand headphones, a $51.99

Retail 78
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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Traditional search marketing tools and reports are often insufficient, and marketers require an innovative solution that addresses gaps in existing search marketing tools to enhance brands’ visibility on the Google SERP and maximize ROAS. What’s Causing the High Levels of Fluctuation in Google’s SERP?

SEO 278
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Key Takeaways From the Wiser Industry Leaders Retail Panel: Retail Innovation and Strategy

Wiser

The acceleration in the adoption of digital tools and strategies has become a lifeline for many, enabling them not only to survive but to thrive amidst unprecedented conditions. A recent panel hosted by Wiser Solutions shed light on these critical developments, bringing together top retail leaders across the industry.

Retail 78
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Best Time Tracking Software

Kissmetrics

Or, they’re using a solution that doesn’t fit with their business. Clockify – Best Reporting Features Time Doctor – Best for Employee Monitoring Toggl Track – Best for Holding Everyone Accountable TSheets – Best for GPS Monitoring Tick – Best for SMB Time Management. Monitoring.

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From Foundation to Innovation: Navigating Through Brand & Retailer Maturity Phases

Wiser

Understanding the distinct phases of retail maturity—Foundational, Expansion, and Innovation—is crucial in identifying the specific needs and solutions that will propel a brand or retailer forward. Brands go through unique stages online versus in-store, each with distinct challenges and opportunities. In-Store No. Online No.

Retail 78
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Google Merchant Center: Everything an eCommerce Merchant Needs to Know

Groove

This comprehensive guide will explain everything you need to know about Google Merchant Center, including setting up an account, creating a product feed , and optimizing product listings. This includes Google Search, Maps, YouTube, the Shopping tab, and Google Images. Google Merchant Center Explained What is Google Merchant Center?

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How to Use Customer Journey Mapping for PPC Campaigns

Kissmetrics

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. What Is Customer Journey Mapping?

PPC 247