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Best Practices for Custom Website Development for Ecommerce

Retail TouchPoints

This article will look at how to get a decent site from scratch without using off-the-shelf solutions like Magento, Shopify, and WordPress, as well as the top seven practices for custom ecommerce website development. Additionally, you need to understand web design, content strategy and site support.

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5 Risks of Programmatic SEO 

ROI Revolution

With the mainstream adoption of artificial intelligence, it’s also common to see AI-generated content on programmatically created landing pages. But is it an effective SEO solution? Learn more about Google Search’s helpful content system to ensure you’re writing content that actually helps your customers.

SEO 78
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Why Consumer Brands Turn to UGC During Tough Economic Times

Retail TouchPoints

While many businesses consider reducing marketing budgets as recession fears loom, user-generated content (UGC) is becoming more appealing to brands and retailers across a broad spectrum of industries. In spite of that, some traditional brands are hesitant to replace standard forms of content such as product images with UGC.

Consumer 223
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eCommerce UX: How Website Design Affects Conversion Rates

Groove

Brand voice: Your website's copy should reflect your brand's personality and values, using a consistent tone and style throughout all pages and content. Adhere to Accessibility Guidelines Design your website to be accessible for users with disabilities by following Web Content Accessibility Guidelines (WCAG).

eCommerce 195
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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

Results include both new and pre-owned options, and customers can filter their search across stores by color, size, features, customer ratings, store availability and shipping options. Touted as an upgrade over conventional search engines, the new search tool is available on the Klarna App and on Klarna.com. Creator Platform.

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Implementing a Digital Trust and Safety Strategy

Retail TouchPoints

So how do we keep from alienating good customers while still filtering out bad actors taking aim from every angle — including false reviews, fake accounts and more? Trusted content: Ensuring that the substance of an online experience doesn’t harm the consumer through false claims, misinformation or scams. Trust is a Two-way Street.

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How to increase conversion rates on the ecommerce store using site search?

lateshipment

Content and product optimisation: When businesses gain insights on what customers are frequently searching for, they can know which product is popular among the consumers, and optimize those product pages. Because the next solution people think of is to jump to your competitor’s website and look for products they want.

eCommerce 130