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Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Retail TouchPoints

To start getting it, the tech company has launched a new offsite retail media solution in closed beta. The new solution, which is part of Google’s enterprise search engine campaign management tool, Search Ads 360 (SA 360), aims to help retailers offer advertisers these kinds of closed-loop campaigns in Google Search and Google Shopping. “We

Retail 306
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5 BigCommerce Competitors You Should Consider in 2024

Groove

However, it's far from being the only eCommerce solution on the block. Another key benefit of the platform is that it's a highly scalable solution, allowing businesses to easily upgrade their Shopify plan to access new features and capabilities as their business grows. For one, Shopify is a hosted platform.

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Best Buy Adds Generative AI to its Customer Service Toolkit

Retail TouchPoints

Best Buy is expanding its partnership with Google Cloud to leverage generative AI technology for new customer service tools. The self-service tool will be available on BestBuy.com, on the Best Buy mobile app and when customers call the retailer’s customer service line. ”

Customer 280
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Three Regional Grocers Tap Instacart to Power Ecommerce Sites

Retail TouchPoints

The solution features built-in catalog services and automated marketing campaigns as well as flexible fulfillment solutions that allow retailers to choose the model that works best for their stores.

eCommerce 228
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Walmart Makes Shopper Insights Available Via its Connect Retail Media Platform

Retail TouchPoints

Through the new self-service Walmart Luminate Insights Activation, Walmart suppliers that advertise through Connect will be able to easily access Luminate data to inform their campaigns. Suppliers have had access to Luminate data for some time, but it was available on a separate platform that offers both free and paid tiers of access.

Retail 249
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Can Kohl’s New Merchandising Strategy Create Holiday Magic?

Retail TouchPoints

New Services to Empower Holiday Shoppers Like many retailers, Kohl’s has extended its holiday marketing and promotions calendar. Customers will have access to various solutions and services throughout the season. The retailer has already started holiday-centric deals this month with a series of weekly LEGO deals.

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Walmart Pilots Pet Services Center in Georgia

Retail TouchPoints

Walmart has opened its first-ever Pet Services center at the same store in Dallas, Ga. Now customers will be able to conveniently access their family’s basic health care solutions in one central location, including the health care needs of their furry friends,” said Kaitlyn Shadiow, VP of Merchandising for Pets at Walmart U.S.