Remove solutions selling-digital-products
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Authentic to Extend AI-Powered Shopping Capabilities Across Brand Portfolio

Retail TouchPoints

Authentic brands including Juicy Couture, Frederick’s of Hollywood and the newly launched Authentic.com already use the solution provider’s AI-powered technology, but now Fast Simon has become a preferred partner for other Authentic-owned brands such as DC Shoes and Reebok.

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The Untapped Potential of Audio in Retail Media Networks

Retail TouchPoints

CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for cost-effective yet high-impact solutions. Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button.

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The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

Recently, a financial services company announced plans to introduce new digital solutions to allow its corporate clients to better understand and manage their carbon footprint, including digital carbon tracking and offset solutions, and the expansion of its recycled plastic cards. Do we have the right user experience?

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Shopify Touts ‘Flywheel Effect’ with Expansion of ‘Audiences’ Advertising Tool to TikTok, Snap, Criteo

Retail TouchPoints

The solution launched with Meta’s Facebook and Instagram and later expanded to include Google and Pinterest. Now with the addition of TikTok, Snap and Criteo, Shopify merchants can create and reach target audiences on nearly all the major digital advertising platforms. Shopify Audiences, which is currently available for U.S.

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GNC Empowers In-Store Associates with Tools to Enable Digital Sales and Consulting

Retail TouchPoints

Each store will continue to operate in its traditional retail capacity but also will empower associates to enhance the digital experience through the introduction of a new selling tool and mobile POS system. The devices will be available in every GNC district to enable associates to sell beyond the store, including at external events.

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5 Best Paddle Alternatives in 2024

FastSpring

The company handles transactions for sellers of digital products, providing the infrastructure for global online payments while taking responsibility for tax collection and remittance, fraud prevention, and other aspects of the checkout process. It’s a capable solution, but by no means is Paddle a universal, one-size-fits-all option.

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With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers

Retail TouchPoints

Nike’s Training Club app and L’Oréal’s Content Studio are great examples of brands that have gone beyond simply selling products and branched out into territory usually dominated by publishers. They have their own product — the high-quality original content they produce. With programs such as I’m a Celebrity, Get Me Out of Here!

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