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What Do Your Buyers Love? Ask Them in a Customer Survey

Optimizely

This is exactly why you should survey your customers directly. With surveys, you can find out first-hand what buyers really and truly want from your B2C brand. Customer surveys can help you keep up with the changing needs and wants of your buyers, and adapt your marketing strategy accordingly. …and much more.

Customer 250
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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

Nvidia surveyed more than 400 retail professionals at all organizational levels and found that while AI adoption is still in its early stages, more than 60% of respondents are planning to boost their AI investments in the next 18 months. But many of these tasks may just represent the low-hanging AI fruit.

Retail 310
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Consumer Survey Roundup: Retailers Must Demonstrate Safety Measures To Woo Shoppers Back To Stores

Retail TouchPoints

Consumer Pulse Survey conducted during the first week of June. When the Centers for Disease Control and Prevention (CDC) surveyed more than 4,000 U.S. Everything we’re seeing with e-Commerce is unprecedented,” Andrew Lipsman, eMarketer Principal Analyst at Insider Intelligence wrote in the article. In its May 14-15 poll of U.S.

eCommerce 137
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Fed survey shows more Americans are struggling with higher prices

RetailWire

adults who said they were doing “at least OK financially” fell to 73 percent in 2022, down from 78 percent in 2021, according to a Federal Reserve Bank’s “Survey of Household Economics and Decisionmaking.” The percentage of U.S.

Banking 52
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Translating Consumers’ Animal Content Obsession into Charitable and Commerce Opportunities

Retail TouchPoints

The founders of Animals Around the Globe , a website combining news, scholarly articles, photos and videos, want to transmute its visitors’ love for this content into affection for the animals themselves — and they put their money where their mouth is by donating a portion of their profits to animal safety and conservation organizations worldwide.

Consumer 222
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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

Indeed, the study — which over a one-week period in May 2023 surveyed 779 adults who had purchased a product or service from a new-to-them brand within the previous six months — made clear that shopping is now an ongoing part of daily life for most consumers, rather than an occasional, or often even intentional, behavior.

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If the Survey Request Sucks No One Will Participate

Rishi Rawat

After a recent visit with a local ophthalmologist, I received this Voice of the Customer survey request: I doubt this survey request was successful for a number of reasons. If any patients decided to continue reading, they would have been met with similar copy that provides no incentive for completing the survey. Next time, L.O.