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12+ email newsletter ideas for your next campaign

Omnisend

Reading Time: 12 minutes 12+ email newsletter ideas for your next campaign With a stellar ROI of $45 per dollar spent and a high average open rate of 22.9% , it’s easy to see why email marketing remains an important tool for companies to reach their target audiences. Segmentation Why is segmentation so important?

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October newsletter ideas to spruce up your next campaign (+ examples and tips)

Omnisend

Reading Time: 9 minutes It is a widely accepted myth that October newsletters always guarantee spooky content and Halloween-themed topics. But the reality is, as Fall approaches, marketers have a wealth of ideas to choose from for creating impressive newsletters. Simply take a tour of Omnisend’s email newsletter templates.

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Industry Pulse Survey: The role of email in identity post third-party cookies

Liveintent

In March of 2021, LiveIntent surveyed more than 200 senior marketing and publishing executives from small to mid-sized companies, with newsletters ranging from 10,000 to over 1 million subscribers. The rise of the email newsletter. Does your organization invest in newsletters or email advertising? Yes: 87.2%. No: 12.8%.

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What Do Your Buyers Love? Ask Them in a Customer Survey

Optimizely

This is exactly why you should survey your customers directly. With surveys, you can find out first-hand what buyers really and truly want from your B2C brand. Customer surveys can help you keep up with the changing needs and wants of your buyers, and adapt your marketing strategy accordingly. …and much more.

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Klaviyo Email Marketing: 5 Reasons They Stand Out in 2024

Groove

Email subscribers now expect interactive experiences such as surveys, quizzes, polls, and more, all from their inbox. List trigger: For example, members of your newsletter list will receive an email to welcome them to your subscriber list. In 2024, email marketing is far from dead. Contrary to popular belief, it continues to evolve.

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Algorithm Updates and Focused Newsletters: How Digital Media Companies Are Evolving

Sailthru

Quartz found success with a new kind of digital newsletter. In addition, Facebook is testing a system to rank news sources based on credibility ratings from user surveys , reports The Wall Street Journal. Quartz Revises Newsletter Program with Event-Focused “Pop-Up” Issues. What a way to start the year!

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Email Marketing Inspiration from 100 Top Email Marketing Campaigns

Optimizely

In fact, in a recent survey, 58% of marketers said it was their number one goal. Sending a welcome email after someone subscribes to a newsletter or purchases a product is an nice way to make to make them feel they made the right choice. Newsletters. Newsletters are the workhorses of many email marketing programs.

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