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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

the past year was the most active to date for passing state-by-state data privacy laws. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Instead of a one-sided disclosure, data privacy can and should become more of a dialogue and a choice for consumers.

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Apple Takes An Inspiring Stand On UX, Privacy, And Diversity At WWDC 2020

Forrester eCommerce

Apple revealed major announcements for the new iOS 14 system during its Worldwide Developers Conference 2020. It also makes a clear statement on privacy and diversity principles. What is coming to the iPhone demonstrates a deep understanding of our behavior and use of our devices in mobility.

Mobile 469
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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. It also asks how “recently added” products can be successfully integrated into recommendation systems when they have no prior engagement. Personalization with Privacy.

eCommerce 252
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Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

In fact, 90% of consumers say they care about data privacy, while nearly 30% have switched companies and providers over their data policies and data sharing practices, according to research from Cisco. As Privacy Concerns Mount, Transparency and Communication Are Key. Privacy is now part of the marketing mix,” said Kibel.

Consumer 271
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CES 2021 Highlights: COVID-Accelerated Innovations, 5G and Privacy Issues Dominate

Retail TouchPoints

Microsoft: Brad Smith, President of Microsoft, gave his vision for ensuring cybersecurity and customer privacy protection and discussed the tech industry’s responsibility to “exercise our conscience.”

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Six Principles for Redefining Retail with Responsible AI

Retail TouchPoints

Oversight of this type helps ensure that AI-powered personalization respects customer privacy. This could include scenarios like the use of AI in targeted advertising, ensuring that algorithms don’t reinforce stereotypes or invade customer privacy. Moreover, ethical AI training in retail should also focus on inclusivity.

Retail 332
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Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth

Retail TouchPoints

That same lack of standardization, combined with siloed data and buying systems, makes it nearly impossible for brands to accurately measure the effectiveness of their retail media investments, particularly in the context of their larger media buys. I thought the IAB did a great job putting a flag in the ground.”

Retail 267