The State of Gamification in Retail: How Brands Can Take Advantage
Retail TouchPoints
FEBRUARY 7, 2024
Fashion brand ASOS’ “ virtual runway ” is a prime example of this — allowing shoppers to see the clothes they wish to purchase modeled on the catwalk. When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it.
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