Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Targeting Makes Google Paid Ads Cost-Effective, but Privacy Concerns Loom.

Social Media 260

Social Media Improvements Marketing Definition 260

Retail TouchPoints

MAY 8, 2023

Thanks to advanced DSP technologies and the retailer’s data on their inactive users, campaigns can be targeted to reach lookalike users, many of whom are probably that marketer’s inactive users. It’s the preferred app for targeting 16-to-24 year-olds (even beating TikTok).

Marketing 312

Marketing Technology Social Media Recommendation 312

Inflow Insights

DECEMBER 1, 2021

As a result, advertisers who use automation for Google Ads (formerly Google AdWords) tend to get their products shown in front of a broader audience who they may not have necessarily targeted manually. Increase traffic: Use Maximize Clicks and Target Impression Share strategies. Things to Consider About Target ROAS & CPA.

eCommerce 120

eCommerce PPC Recommendation Information 120

Retail TouchPoints

MARCH 18, 2024

For example, a brand might choose to promote certain SKUs in a separate campaign or to adjust return on ad spend (ROAS) targets for a specific set of SKUs.

Retail 306

Retail Management Blog Channel 306

Wiser

APRIL 29, 2024

Metric to Monitor: Return on Advertising Spend (ROAS) Effective promotion through targeted advertising campaigns can lead to a higher return on investment. By monitoring ROAS, businesses can understand the effectiveness of different promotional strategies and allocate budgets to maximize sales revenue from those promotions.

eCommerce Platforms 78

eCommerce Platforms Online Retail eCommerce Improvements 78

Store Growers

JANUARY 11, 2023

But is the Target CPA bidding strategy really the best option? What is Target CPA Bidding? Target CPA, or target cost per action, is an automated bidding strategy where you tell Google Ads how much you’re willing to pay for a conversion. How Does Target CPA Work in Google Ads? When to Use Target CPA?

Recommendation 103

Recommendation Article eCommerce Presentation 103

Kissmetrics

NOVEMBER 25, 2020

It is targeted to motivated people who are ready to buy your products. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. You also save on your advertising budget because you’re targeting a hyper-specific audience. What is Hyperlocal Marketing?

Events 363

Events Mobile SEO Marketing 363

Store Growers

MARCH 7, 2024

Types of Google Ads Recommendations There are five types of recommendations in Google Ads Repairs Budgets & bidding Keywords & targeting Ads & extensions Automated campaigns In what follows, we’ll break down the 51 recommendations I’ve found and look at what they actually do, and which ones to ignore! Worth trying out!

Recommendation 91

Recommendation Improvements Definition Other 91

Retail TouchPoints

OCTOBER 25, 2022

It was also legal for platforms to share that tracked data back with advertisers in order to review the success of ad campaigns, improve ad targeting and ultimately enhance the advertiser experience. Though Apple’s decision came as a relief for a swath of users, it simultaneously caused a disruption for advertisers. Weathering the Storm.

Channel 278

Channel Accessories eCommerce Consumer 278

Retail TouchPoints

SEPTEMBER 27, 2021

If you didn’t have a connection at Walmart or Target or CVS , you had no chance to bring your brand to market, even if you had the best product in the world. How I’ve looked at ecommerce businesses throughout the years was always based off ROAS, return on advertising spend,” explained Masciantonio. “[But]

Technology 264

Technology eCommerce Clothing Marketing 264

ChannelAdvisor

FEBRUARY 9, 2023

Return on advertising spend (ROAS) is the gold standard for winning across e-commerce advertising platforms. What Is ROAS? ROAS is the amount of money you make on an advertising campaign for every dollar you spend. The higher the ROAS, the more successful the campaign. What Formula Is Used to Calculate ROAS?

eCommerce 52

eCommerce Social Media Jewelry Toys 52

ChannelAdvisor

FEBRUARY 9, 2023

Return on advertising spend (ROAS) is the gold standard for winning across e-commerce advertising platforms. What Is ROAS? ROAS is the amount of money you make on an advertising campaign for every dollar you spend. The higher the ROAS, the more successful the campaign. What Formula Is Used to Calculate ROAS?

eCommerce 52

eCommerce Social Media Jewelry Toys 52

ChannelAdvisor

MARCH 20, 2023

In our latest webinar, The Return of Ad Spend: How to Increase the Efficiency of Your Retail Media Campaigns , ChannelAdvisor experts provide tips and key learnings to help you balance your retail media strategy and maximize your return on ad spend (ROAS). For instance, you might achieve a goal ROAS of $12.50

eCommerce 52

eCommerce Retail Webinar Social Media 52

ChannelAdvisor

MARCH 20, 2023

In our latest webinar, The Return of Ad Spend: How to Increase the Efficiency of Your Retail Media Campaigns , ChannelAdvisor experts provide tips and key learnings to help you balance your retail media strategy and maximize your return on ad spend (ROAS). For instance, you might achieve a goal ROAS of $12.50

eCommerce 52

eCommerce Retail Webinar Social Media 52

Retail TouchPoints

JANUARY 20, 2023

Consulting firm BCG estimates that in 2021 , 68% of Amazon’s overall profits came from advertising with related operating margins of 75%. The brick-and-mortar stalwarts of Target, Kroger and DICK’S Sporting Goods have all piled into retail media, as have digital-only players such as Instacart, Wayfair and Gopuff. What it takes to compete.

Retail 278

Retail Sporting Goods eCommerce Platforms Supplies 278

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. i.e. One divided by the product margin = your target break even ROAS. Background: Increasing ROAS ?

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Inflow Insights

OCTOBER 30, 2019

As a result, advertisers who use Google Ads (formerly AdWords) automations tend to get their products in front of a broader audience who they may not have necessarily targeted manually. If it’s traffic , then Maximize Clicks and Target Impression Share may be the best bid strategies. Quite a lot, and more is likely on the horizon.

PPC 99

PPC eCommerce SEO Improvements 99

Retail TouchPoints

JUNE 1, 2022

Lift on Demand (LOD) quantifies brand sales lift and ROAS generated by a digital campaign at the Total Household level and granular tactical breaks (e.g. audience targeting, device, creative, etc.) as early as four weeks into a campaign.

Supplies 267

Supplies Consumer Improvements Management 267

ROI Revolution

JUNE 26, 2020

You can use the Recommendations page or budget and target simulators to forecast the impact of the higher budget or to gain a recommendation for an increased budget. Use the tools within the account, such as the performance planner or target simulator, to understand the impact of target changes on various metrics.

White Paper 147

White Paper Marketing Webinar Recommendation 147

Retail TouchPoints

JULY 19, 2022

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online. The Need to Network. increase in cost savings.

Retail 287

Retail Multi-channel Omnichannel Technology 287

Inflow Insights

DECEMBER 14, 2021

With Inflow’s help, Skreened would see 360% return on ad spend (ROAS) in just one month , with Google Shopping revenue making up 10% of that month’s overall income. Google Shopping campaigns don’t target keywords like most Search campaigns. How We Maximized Skreened’s Google Shopping ROAS. The Challenges of Google Shopping.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Retail TouchPoints

JULY 28, 2023

But few are going beyond the standard ROAS target and unlocking the full potential by using first-party data to train algorithms to ‘know’ what success looks like. But they don’t help with teaching good behaviour, such as targeting high-value customers. Let’s start by looking at why this is important.

eCommerce Platforms 241

eCommerce Platforms eCommerce Technology Marketing 241

Store Growers

FEBRUARY 9, 2021

Take the following example: The target ROAS for each of the ad groups is different. That’s because we’ve identified queries that can perform at a higher ROAS compared to the campaign average (ad group #1). The overall conversion volume is lower, but the ROAS a lot better. Impact on new campaigns.

Article 172

Article Other 172

SheerID

SEPTEMBER 28, 2021

Learn 8 tips for getting more leads from a sweepstakes campaign that targets the your best consumer communities and can deliver a ROAS as high as 100:1.

Marketing 88

Marketing Consumer 88

ROI Revolution

OCTOBER 6, 2020

New Sponsored Display targeting capabilities. Amazon has updated targeting capabilities with Sponsored Display campaigns, allowing advertisers to make more targeted optimizations, such as targeting shoppers who have browsed similar or complementary products or categories on Amazon. Learn more here. Learn more here.

Webinar 78

Webinar Other Customer 78

Liveintent

JANUARY 27, 2021

RGG, however, was using a lower-funnel KPI to measure success: return on ad spend (ROAS) based on new member revenue. In early 2020, we proposed a new strategy: using a lower-funnel signal to inform the optimization algorithm and more efficiently connect the dots to ROAS. A more elegant approach. A worthwhile tradeoff.

Information 107

Information Events Consumer Blog 107

ChannelAdvisor

OCTOBER 27, 2022

Return on advertising spend (ROAS) is a valuable metric for any marketer in any industry. Among Amazon sellers, a high ROAS is the gold standard for winning on the world’s largest platform. . What Is ROAS? ROAS is the amount of money you make on an Amazon Advertising campaign for every dollar you spend.

Consumer Electronics 52

Consumer Electronics Electronics Improvements Apparel 52

ChannelAdvisor

OCTOBER 27, 2022

Return on advertising spend (ROAS) is a valuable metric for any marketer in any industry. Among Amazon sellers, a high ROAS is the gold standard for winning on the world’s largest platform. . What Is ROAS? ROAS is the amount of money you make on an Amazon Advertising campaign for every dollar you spend.

Consumer Electronics 52

Consumer Electronics Electronics Improvements Apparel 52

Inflow Insights

JULY 21, 2020

We saw: Higher Revenue More Transactions Higher Ecommerce conversion rate Lower Cost Higher ROAS. Although the client was getting great results, we noticed some areas we could help him expand while keeping the account return on ad spend (ROAS) within acceptable ranges. Target ROAS test A 50/50 split with the control (manual bidding).

Improvements 88

Improvements PPC Mobile Management 88

Kissmetrics

MARCH 8, 2021

There are two budget types in the Bing ad platform: Daily: Targeted daily limit for PPC ad spend (actual amount could be a bit higher or lower). Target Cost Per Acquisition (CPA): You can set a 30-day target CPA , and Microsoft Advertising will automate bids. Moreover, you may have to pay more to target competitive keywords.

PPC 259

PPC Accessories Apparel Automotive 259

Inflow Insights

JANUARY 12, 2021

return on ad spend (ROAS) with over $250,000 in ad spend. Wouldn’t you know it: The lower-production-value video (right) won in both volume of sales and ROAS. Facebook and Instagram offer a multitude of targeting options to reach the right audience. This was critical information. and resulted in a 4.2 You did what!?

Events 154

Events Consumer eCommerce Gifts 154

Inflow Insights

JANUARY 15, 2020

It may seem like there is some average conversion rate that your store should be targeting. Target those people when driving traffic to your website through PPC and SEO. When onboarding clients, we assess the health of their SEO by looking at the following metrics: Rankings (for target keywords, and the overall view of all keywords).

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

NOVEMBER 17, 2020

The very first thing you need to do before writing ad copy is to understand your target audience. The key to successful ad copy is to know not only who your target audience is, but also to know: What they’re looking for Why they’re looking for it. By crafting headlines that resonate more with their target audience. AI can help.

PPC 332

PPC SEO Technology Social Media 332

Retail TouchPoints

MAY 5, 2023

In addition to allowing brands to increase the reach of their Instacart Ads campaigns to include the Sprouts ecommerce experience, brands now also have the ability to target ad campaigns to consumers specifically on the Sprouts ecommerce ecosystem.

Food and Beverages 298

Food and Beverages Payments Technology Consumer 298

Inflow Insights

JUNE 17, 2019

We’ve developed a framework for structuring eCommerce Facebook Ad campaigns, which initial results show can achieve 3x ROAS while targeting top-of-funnel cold audiences in a new way. You can talk to one of our Facebook advertising specialists to see how we can help you increase ROAS. Get in touch now.

eCommerce 104

eCommerce Social Media eCommerce Marketing Customer 104

ChannelAdvisor

SEPTEMBER 12, 2022

The dynamic nature of search auctions means the right bid is usually a moving target that simply can’t be reached at scale. Target Cost Per Action (CPA). Target CPA allows you to gather as many conversions as possible at the target cost you set (or average amount you want to pay). Target Return on Ad Spend (ROAS).

Recommendation 98

Recommendation eCommerce Reference Management 98

Inflow Insights

JANUARY 12, 2021

return on ad spend (ROAS) with over $250,000 in ad spend. Wouldn’t you know it: The lower-production-value video (right) won in both volume of sales and ROAS. Facebook and Instagram offer a multitude of targeting options to reach the right audience. This was critical information. and resulted in a 4.2 You did what!?

Events 122

Events Consumer eCommerce Gifts 122