Remove the-digital-shelf
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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. What is Digital Shelf Optimization? trillion in sales by 2026.

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Win the Digital Shelf with Digital Shelf Optimization

Wiser

In eCommerce, winning the digital shelf isn’t just about being visible; it’s about mastering the art of digital shelf optimization. But what does digital shelf optimization really entail and how can it make a difference to your brand? This is why you need a digital shelf strategy.

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Demystifying the Digital Shelf

Profitero

Here at Profitero, we use the term “digital shelf” frequently to describe what we do and why we do it. However, digital shelf is much more than a buzzword, it is an important concept to understand in the world of eCommerce. Contents: What is the digital shelf? Why is the digital shelf so important?

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How category managers can win on the digital shelf

Profitero

According to Forrester, 62% of retail sales are digitally influenced, meaning that most shoppers have engaged with brand content online — like ads, social media posts or website pages — influencing their decision to purchase online or in-store.

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Essential Ecommerce KPIs for the Digital Shelf [Download] | Salsify

Salsify

Ecommerce key performance indicators (KPIs) are essential for goal-setting and measuring digital shelf performance, but it can be challenging to know which should be the most important for your brand.

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Retailer Performance: Capturing Your Share of the Digital Shelf with Brand Analytics

ChannelAdvisor

We’ll discuss search positioning and digital shelf performance in this installment. Why focus on digital shelf performance? . The digital shelf for any product category is crowded. The digital shelf for any product category is crowded. Sales will lag. . Here are a few scenarios: .

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What Is the Digital Shelf? | Salsify

Salsify

It's one of the most common questions in commerce: What is the digital shelf? To answer this question, think about the last thing you bought — and consider how you made it to the point you decided to purchase.

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