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Announcing Forrester’s Security & Risk Enterprise Leadership Award

Forrester eCommerce

This award recognizes organizations that have transformed the security, privacy, and risk management functions into capabilities that fuel the organization’s long-term success. Forrester announces the opening call for our annual Security & Risk Enterprise Leadership Award. Learn more about the award and how to apply here.

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Kroger Delivers its First-Party Data to the Yahoo DSP

Retail TouchPoints

“This new offering not only reinforces our privacy-safe approach, but also demonstrates our commitment to interoperability and allows advertisers to activate high-quality data across campaigns through the Yahoo DSP.” To learn more about retail media, check out our full guide here.

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Retalon Achieves Soc 2 Compliance

Retalon

This significant achievement underscores Retalon’s ongoing commitment to the highest standards of security, availability, processing integrity, confidentiality, and privacy of customer data.

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The Future of Gaming: How Generative AI is Redefining Interactive Experiences

365 Retail

Additionally, as generative AI becomes more prevalent, issues such as data privacy and security will become increasingly important. Game developers will need to navigate these challenges carefully to fully harness AI’s potential while respecting player privacy and ensuring security.

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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How Has Customer Experience Been Transforming and What Value It Holds In The Future?

lateshipment

As businesses strive to deliver personalized experiences, they must also navigate complexities in the form of transparent data collection, secure privacy regulations, and most importantly, maintain customer trust while delivering personalized experiences.

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100 Streaming Statistics & Trends for Advertisers [2024]

CPC Strategy

Privacy is becoming a prominent concern. Due to cookie deprecation and other privacy-first measures, marketers are having a difficult time reaching the right audiences and optimizing their ad spend on all platforms – including CTV. By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.