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As Ecommerce Growth Continues, Retailers Turn ‘Steely-Eyed’ Gaze to Profitability

Retail TouchPoints

Whether that “New Normal” has arrived yet is open to debate, but a recent study from Publicis Sapient and Salesforce indicates that new headwinds — in the form of inflationary and inventory pressures — have shifted retail leaders’ focus once again, this time toward profitability. . UK, Germany and Australia.

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9 Ways to Optimize Your Pricing Strategy & Boost Profits

Wiser

Like creating a recipe or writing a song, sculpting an effective pricing strategy for your business takes a lot of trial and error. You want your customers to like it and you want it to work well for your business model. But, there’s no cookie-cutter way to create a great strategy.

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A Guide to Pricing Your Products

Wiser

One of the most important decisions you will make as a business is how to price your products. No matter what part of the retail industry you’re in, how you price your products will have a direct effect on the success of your business. Price too high and customers could feel intimidated.

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9 Digital Marketing Tips for the Holidays

Kissmetrics

Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. Planning your strategy doesn’t have to be complicated.

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How to Implement a Successful Retail Media Network

Retail TouchPoints

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Retail has set the standard for media networks, with brands like Ulta and Target making concerted efforts to boost their ad sales technology. The Need to Network.

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The 10-Step Guide to Creating a Profitable Google AdWords Campaign from Scratch

Kissmetrics

The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you. So let’s get down to it.

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How to Optimize Your Amazon Storefront

Kissmetrics

Selling on Amazon can be incredibly profitable, but it’s also incredibly competitive. This gives your brand a customizable home on Amazon. It’s not enough just to have a storefront; you need to make sure it’s in good working order and designed with your customers in mind to maximize sales. Increase Brand Awareness.