Retail TouchPoints

JANUARY 2, 2024

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving.

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Consumer Shipping Costs Customer Retention Information 266

Retail TouchPoints

MARCH 5, 2024

Sunglass Hut has debuted a new loyalty program for eyewear enthusiasts, while rural retailer Tractor Supply has enhanced its Neighbor’s Club loyalty program to help members earn more rewards more quickly.

Supplies 225

Supplies Gifts Subscription Other 225

Retail TouchPoints

APRIL 3, 2024

Childrenswear brand Carter’s has joined the growing slate of retailers reimagining their loyalty programs in recent months. Formerly known as My Rewarding Moments, the revamped Carter’s loyalty program will now be called simply Carter’s Rewards and will allow customers to earn points and perks faster.

Shipping Costs 147

Shipping Costs Customer Loyalty Gifts Shipping 147

Retail TouchPoints

JANUARY 10, 2024

Lowe’s has launched a new loyalty program for “DIYers” that will sit alongside its existing MVP loyalty program for home improvement professionals. We created this loyalty program with their home improvement needs in mind, just as we did with the MVP Pro Rewards program for our Pro customers.

Workshop 293

Workshop Gifts Shipping Improvements 293

RetailDive

JANUARY 5, 2024

The drugstore retailer is offering a free tier and another that costs $5 per month, touting perks like discounts, same-day delivery and other incentives.

Other 76

Other Retail 76

Forrester eCommerce

MAY 19, 2023

Premium loyalty programs charge a fee for access to membership or a program tier. In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]

Customer Loyalty 195

Customer Loyalty Customer Experience B2C Consumer 195

Retail TouchPoints

MARCH 1, 2024

Best Buy will leverage its membership-based loyalty program to sharpen personalization efforts for its 2025 fiscal year, which began Jan. The retailer added paid membership tiers to its program in May 2023 , and Barry reported that the two-tiered My Best Buy programs had 7 million members at the end of FY2024.

POS 261

POS Omnichannel Mobile Improvements 261

RetailDive

APRIL 12, 2023

The hair color company will offer customers discounts and free services based on their membership tier available for at-home and Hair Color Bar clients.

Customer 86

Customer 86

Retail TouchPoints

JULY 19, 2023

GNC is offering a range of free healthcare services to members of its paid loyalty program, GNC PRO Access. GNC’s restructuring of its MyGNCRewards program includes two new tiers, Silver and Gold, giving loyal customers the opportunity to level up to these higher tiers for more value and additional perks.

Customer 224

Customer Consumer Marketing Customer Experience 224

Retail TouchPoints

FEBRUARY 27, 2023

VS&Co)is piloting a new combined loyalty program for Victoria’s Secret and Pink that will allows customers to earn rewards when shopping both brands, regardless of their payment method. ahead of the program’s full rollout later this year. ahead of the program’s full rollout later this year.

Gifts 259

Gifts Shipping Customer Other 259

Groove

AUGUST 27, 2020

Retain more customers and create an online shopping experience they’ll love by implementing a customer loyalty program that helps increase retention and decrease dependence on ads and promotion. Best Customer Loyalty Programs: Smile.io. A tiered VIP program to create a sense of exclusivity. VIP Program.

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Retail TouchPoints

MARCH 21, 2024

Fighting Subscription Fatigue as Consumers Shed Memberships As Prime has proven for years, getting customers into a paid membership program can pay off in spades for retailers. So the big question is — what happens next? We need to hear what we get right and where need to adjust.

Shipping Costs 237

Shipping Costs Subscription Consumer Games 237

Retail TouchPoints

OCTOBER 25, 2023

Membership plans for individuals and families are available via three tiers: Basic, Plus and Premier. The health and wellness retailer initially rolled out free healthcare services to members of its paid loyalty program, GNC Pro Access, in June 2023. month for individuals, $29.99/month month and $59.99/month month and $59.99/month

Customer 234

Customer Shipping Costs Shipping Consumer 234

Optimizely

NOVEMBER 5, 2020

In an earlier article , we discussed how loyalty programs work and why brands should invest in them. We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. The argument for loyalty programs does not end here.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Retail TouchPoints

MARCH 14, 2024

Additionally, The Home Depot recently acquired Construction Resources , a leading distributor of design-oriented surfaces, appliances and architectural specialty products with showrooms across the Southeast and East Coast.

Fulfillment 229

Fulfillment Supplies Management Customer 229

Retail TouchPoints

APRIL 26, 2023

Major retailers are increasingly rolling out the red carpet to draw in small business customers: Ikea has launched a new loyalty program for SMBs called the Ikea Business Network, and Lowe’s is enhancing its business loyalty program with a suite of new mobile tools for business owners.

Customer 289

Customer Small Business Retail Electronics Travel 289

RetailDive

OCTOBER 6, 2022

The program allows shoppers to earn and redeem points across the brands’ full-line and outlet stores, as well as online.

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RetailDive

APRIL 20, 2023

The retailer is in expansion mode once more, touting “continued strong growth for the first time in over a decade.”

Retail 93

Retail 93

Retail TouchPoints

OCTOBER 4, 2022

Ann Taylor and LOFT have launched StyleRewards, a revamped multi-tender loyalty program that lets shoppers earn benefits across Ann Taylor, LOFT, Ann Taylor Factory and LOFT Outlet. The program has a tiered structure and was designed to emphasize a customer-first loyalty approach.

Gifts 290

Gifts Shipping Events Customer 290

Retail TouchPoints

JANUARY 30, 2023

Petco is merging its two membership programs into one combined offering under the Vital Care banner. The pet retailer’s Pals Rewards loyalty program debuted in 1997. The company’s existing membership programs already have been hugely successful for the retailer. per month depending on type of animal). ”

Omnichannel 255

Omnichannel Subscription Supplies Customer Experience 255

Smile.io

APRIL 15, 2024

Part of this success can be attributed to its loyalty and rewards program— Treat Rewards.    The pet industry giant recently refreshed its program. PetSmart Treats’ loyalty program changes (in 2024) PetSmart recently announced updates to its Treats rewards program that took effect on April 2, 2024.

Social Media 71

Social Media POS Gifts Events 71

Retail TouchPoints

JANUARY 5, 2023

The Home Depot has added three new tiers to its Pro Xtra loyalty program as it seeks to gain a larger share of the $450 billion home building professionals’ market. The retailer plans to announce additional benefits for the Member, Elite and VIP tiers throughout 2023.

Customer 232

Customer Management Retail Marketing 232

Retail TouchPoints

NOVEMBER 7, 2023

A curated selection of fine diamonds, colored gemstones, pearls and vintage collectibles totaling nearly $140 million in value were on display for top-tier members of its InCircle loyalty program.

Jewelry 226

Jewelry Books Banking Events 226

Retail TouchPoints

OCTOBER 19, 2023

Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new rewards, new branding and a new name — C.Club. Claire’s amassed 18 million members under the previous iteration of its loyalty program, which was called Claire’s Rewards.

Shipping 147

Shipping Events Marketing Customer 147

Retail TouchPoints

MAY 25, 2022

Loyalty has grown in importance alongside customer retention, with a strong loyalty program and company values both remaining important parts of building out a long-term relationship with customers. shoppers list shared values as the biggest factor behind brand loyalty. Traditional Loyalty Offerings Remain the Foundation.

Customer Retention 244

Customer Retention Shipping Costs Shipping Gifts 244

RetailDive

APRIL 4, 2022

In addition to the program, which features perks like exclusive access to products and events, the home organization retailer debuted a new mobile app.

Events 81

Events Mobile Retail 81

Retail TouchPoints

JULY 13, 2022

Strong loyalty programs are becoming more important as overall brand loyalty fades and retailers fight to hold onto their existing customers. “Swiftly will also create new revenue streams for us through enhanced connections between customers and leading national brands directly in our app.”.

Omnichannel 236

Omnichannel Payments Multi-channel Retail 236

Smile.io

FEBRUARY 22, 2024

True customer loyalty is a brand for every ecommerce brand.   Contrary to popular belief, pay-to-join (paid) memberships are not the new loyalty programs.   Contrary to popular belief, pay-to-join (paid) memberships are not the new loyalty programs. Paid memberships segregate customers unfavorably 2.

Customer Loyalty 95

Customer Loyalty Shipping Costs Customer eCommerce 95

Smile.io

MARCH 20, 2024

The challenge for ecommerce brands is retaining customers and encouraging authentic customer loyalty.    Customer loyalty programs have played a considerable role in fostering repeat purchases. A recent study revealed that 90% of companies offer some sort of loyalty program.

Shipping Costs 77

Shipping Costs Shopify Customer Loyalty Merchant Services 77

Retail TouchPoints

MARCH 28, 2024

In October 2022 the retailer established a marketplace designed to connect skilled tradespeople with hiring trade professionals; in January 2023 it added three new tiers to its Pro Xtra loyalty program, which originally launched in 2012; and earlier this month the company announced plans to open four new distribution centers designed specifically (..)

Fulfillment 228

Fulfillment Presentation Operations Customer 228

Smile.io

APRIL 12, 2024

and Klaviyo to create an even better loyalty and marketing automation experience.  integration with Klaviyo allowed ecommerce merchants to use their Smile Rewards API key to pull static properties about loyalty program members into their Klaviyo account. Active program members who have recently achieved a higher VIP tier.

Events 82

Events Customer Loyalty Reference Shopify 82

Smile.io

FEBRUARY 16, 2024

It was time to start rewarding this community for its loyalty. 📣 “Loyalty is integral to our business. Ecommerce Manager, to learn more about how Dr. Sam’s customer loyalty program has evolved over time.  Key takeaways: Dr. Sam’s migrated its loyalty program to Smile.io

Customer Loyalty 76

Customer Loyalty Shipping Costs Social Media Gifts 76

Retail TouchPoints

NOVEMBER 4, 2021

Kroger has launched Boost , a two-tier paid loyalty program focused on ecommerce and convenience. The program is currently available to Kroger customers in Atlanta, Cincinnati, Indianapolis and Columbus metro areas. Premium loyalty programs have been gaining momentum over the past several years.

Shipping Costs 260

Shipping Costs Fulfillment Omnichannel Shipping 260

Retail TouchPoints

JUNE 23, 2022

has introduced a new BNPL option, Welcome Pay, and an updated Welcome Rewards loyalty program, which will eventually replace the existing Beyond+ membership, across its Bed Bath & Beyond , buybuy BABY and Harmon brands. The tiered program offers a complimentary subscription in addition to paid options. in a statement.

Shipping 281

Shipping Social Media Subscription Mobile 281

Groove

JANUARY 30, 2019

What is an eCommerce Loyalty Program? eCommerce loyalty programs reward frequent customers with discounts, rebates, rewards, free merchandise, coupons and access to unreleased products. As a result, customer loyalty programs help to increase retention and lifetime value. Types of eCommerce Loyalty Programs.

Customer Retention 265

Customer Retention eCommerce Customer Customer Loyalty 265

Wiser

APRIL 11, 2024

In the fiercely competitive retail landscape, loyalty programs stand as a pivotal point of differentiation. The 2024 outlook underscores a strategic pivot toward crafting loyalty programs that not only incentivize but also personalize the shopping experience, drawing on trust and engagement as key drivers.

Retail 78

Retail Toys Consumer Presentation 78

RetailDive

MAY 27, 2022

After separating its digital and physical operations, Saks Off 5th launched its loyalty program tailored to its customer base.

Operations 53

Operations Customer 53