Retail TouchPoints

DECEMBER 20, 2023

With every conversation, my goal is simple: to have candid and at times challenging conversations around some of the industry’s hottest topics and trends. Why it Matters: In today’s highly competitive marketplace, many consumer brands and digitally native DTC brands are fighting to stand out and chart a path to sustainable growth.

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Retail Supplies Merchant Services Social Media 264

Retail TouchPoints

SEPTEMBER 18, 2023

Retailers will leverage this moment to focus on operational efficiencies and consumer connection. AI Investment Generative AI and AI will help drive efficiencies for mission-driven consumers and overworked employees. The shift in retail hot topics from the metaverse to AI characterizes the recent attitudinal shift in retail strategy.

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Retail Gifts Recommendation Consumer 326

Retail TouchPoints

JANUARY 9, 2024

Retail TouchPoints: The supply chain has been a huge topic of conversation since the pandemic struck. This allowed them to continue to meet the expectations of their consumer base [with things like] faster and more flexible delivery options. How did you see that conversation shift in 2023, and where do you think it’s headed in 2024?

Supplies 286

Supplies Shipping Costs Small Business Retail Recommendation 286

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Five Trends Shaping The Future Of Luxury Retail. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending.

eCommerce 311

eCommerce Travel Social Media Consumer 311

lateshipment

OCTOBER 16, 2023

Have you been posting constantly and catching up with the current trends? Zomato uses a combination of fun, sarcasm, comparison, current affairs, and trendy topics to engage with their customers. Ryanair uses this consumer behaviour and strategizes its online presence on social media. Swiggy's mix of funny and topical posts 5.

Social Media 130

Social Media Subscription Channel POS 130

Kissmetrics

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns. In contrast, evergreen content typically focuses on timeless topics.

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PPC Shipping Costs Reference Beauty and Health 203

Retail TouchPoints

JUNE 28, 2022

Recommerce, the sale of secondhand merchandise, is a hot topic as consumers become more enthused about recycling goods rather than contributing to enormous mountains of landfill waste. While secondhand marketplaces are steadily growing, they barely make a dent in the billions of items today’s consumers generate. Take the U.S.

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Merchant Services Fashion Technology Consumer 268

Retail TouchPoints

FEBRUARY 8, 2022

The new year is kicking off with plenty of challenges for consumers, retailers and CPG brands alike — and it seems we’ll start another year under a cloud of uncertainty. Indeed, in times of rising prices and product availability issues, promotions can resonate even more strongly with consumers.

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Supplies Consumer Marketing Operations 289

Retail TouchPoints

FEBRUARY 22, 2023

The shopping mall’s identity crisis has been an oft-discussed topic in the retail industry. During the pandemic, focus shifted to ways shopping malls were attempting to make shopping faster, easier and safer for consumers with curbside services offerings and other omnichannel capabilities. It diluted the whole thing.

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Omnichannel Department Stores Consumer Banking 306

Algopix

AUGUST 30, 2023

Podcasts have emerged as a dynamic medium that offers a unique blend of convenience and depth for consuming information. From honing your marketing tactics to streamlining your operations, these audio shows cover an array of topics that can directly impact your business. eCommerce podcasts serve as exactly that.

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eCommerce Shopify Information Technology 108

365 Retail

APRIL 10, 2024

Attracting a diverse professional audience from retail, hospitality, and leisure, the show underscores the critical role of visual merchandising across various consumer-facing industries. The post 2024 Visual Merchandising and Display Show: A Hub for Retail Inspiration and Trends in London appeared first on Retail News and Events.

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Retail TouchPoints

FEBRUARY 7, 2023

Here are five key trends for retailers to pay attention to as they strategize for the months and years ahead: Retail Media Networks (RMNs): One of the most important topics of the past 18 months, RMNs offer the opportunity for many grocers to expand their revenue by monetizing their data and scaling their on-site and off-site audience activation.

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Retail POS Apparel Department Stores 278

Retail TouchPoints

MAY 10, 2022

“‘Omnichannel’ is no longer a buzzword but table stakes, and there are so many new ways for brands to engage with consumers and drive retail sales, including social commerce and the metaverse. 80+ Conference Sessions Digging into the Hottest Topics in Retail. 80+ Conference Sessions Digging into the Hottest Topics in Retail.

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Retail Internet Retail Events Omnichannel 287

Retail TouchPoints

MARCH 6, 2023

Two dedicated ear-piercing studios in the Paris store also showcase the service, and an in-store content creation studio invites consumers to get creative. Full of immersive experiences and innovative touches, we’re inviting consumers to have fun, experiment and co-create with Claire’s.”

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Magazine Fashion Department Stores Jewelry 306

Retail TouchPoints

APRIL 21, 2022

Retail industry professionals know how vital it is for them to stay abreast of the latest consumer and societal trends. Social Commerce Strategies Consumers are embracing shopping as a social activity, whether it literally occurs on a social platform or reflects their membership in a community of like-minded individuals.

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Retail Workshop Events Consumer 278

Retail TouchPoints

SEPTEMBER 2, 2022

To capitalize on this new market opportunity, brands and retailers must understand what Gen Z consumers want and expect from the brand experience. The Retail Influencer Network , an exclusive group of senior business leaders and influential investors and analysts founded by Berns Communications Group, will gather in New York City Sept.

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Events Magazine Consumer Fashion 262

Retail TouchPoints

MAY 24, 2023

Unsurprisingly, this has dramatically changed the shopper marketing landscape, and as a result, retail brands are being forced to rethink how they interact with consumers. This next cohort of consumers are financially strained and require a tailored approach to ensure that the value in the products on offer is clearly communicated.

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Retail Customer Loyalty Consumer Travel 297

Groove

OCTOBER 10, 2023

With regard to keyword research and topic optimization, Google Bard has a number of applications. Secondly, Bard is an effective tool for topic optimization. It can generate high-quality, SEO-optimized content around specific topics, including blog posts and product descriptions. Firstly, it can be utilized for keyword research.

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SEO Merchant Services eCommerce Improvements 195

Groove

OCTOBER 10, 2023

With regard to keyword research and topic optimization, Google Bard has a number of applications. Secondly, Bard is an effective tool for topic optimization. It can generate high-quality, SEO-optimized content around specific topics, including blog posts and product descriptions. Firstly, it can be utilized for keyword research.

Merchant Services 195

Merchant Services eCommerce SEO Improvements 195

Retail TouchPoints

SEPTEMBER 5, 2023

As we fast approach Q4 2023, there is one topic at the forefront of every retailer’s mind: holiday shopping. And if Amazon Prime Day sales and back-to-school shopping trends are any indication ( hint : we know they are), then this year’s Cyber 5 is going to be one for the books.

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Consumer Electronics Retail Electronics Customer Experience 260

Retail TouchPoints

APRIL 5, 2023

Consumers and retailers are turning to resale more than ever amid economic uncertainty, according to ThredUp ’s 11th annual Resale Report , conducted by GlobalData. consumers ( 52% ) shopped secondhand apparel in 2022. The reason I call that out is because, what the online resale market does for the consumer is make everything easier.

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Apparel Fashion Consumer Marketing 277

Kissmetrics

MAY 12, 2021

While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. Draw in organic Facebook leads by covering industry events and trends. Promote specific products off the back of a trending story.

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Social Media Events PPC Article 342

Retail TouchPoints

JANUARY 12, 2021

The first day is also jam-packed with discussion around the topics currently dominating retail discourse as the vaccine rollout begins. Consumer behavior: Making sense of the aftermath of uncertainty: Preliminary research shows that collective consumer sentiment is shifting weekly.

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Retail TouchPoints

MAY 12, 2023

If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. And about 50% of consumers say UGC videos help them discover new products or services with around 40% saying they are more likely to purchase a product after they watch a creator review it.

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Games Social Media Multi-channel Consumer 310

Wiser

NOVEMBER 21, 2022

On top of this, market research can provide data on a wide range of topics, such as: How are your shoppers doing their own product research? What’s currently trending in your industry and on social media? Consumer attitudes toward certain products, brands, trends, etc. What influences purchases and conversions?

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Marketing Information Small Business Retail Consumer 147

Kissmetrics

DECEMBER 8, 2021

You just need to break down what makes those sites great in the first place and use the same approach for whatever your topic is. ??How You look forward to consuming the content, and you spend lots of time on the website absorbing it all. They take what could be a dry, boring topic and make it approachable and personal.

Social Media 285

Social Media SEO Blog Clothing 285

Retail TouchPoints

MAY 24, 2022

Other times we struggle because the consumer behaviors required to accelerate adoption are so opposite of what’s ingrained that there will be minimal ROI for the daring retailers who attempt to be first movers. Ok, NFTs as well, but those have also become a mainstream topic of conversation in the last year.

Retail 306

Retail Technology Consumer Omnichannel 306

Kissmetrics

APRIL 21, 2021

Consumers trust recommendations from a third party more often than a brand itself. An influencer is the mutual friend connecting your brand with your target consumers. Modern-day consumers are blind to billboards and deaf to commercials. Why Does Your Brand Need Influencers?

Social Media 307

Social Media Clothing Recommendation Fashion 307

Retail TouchPoints

SEPTEMBER 21, 2022

One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs. There’s also a trend toward brands selling and distributing NFTs without a middleman like a third-party social platform. Instead, they’ll use sites and their own branded marketplaces or wallets to reach consumers.

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Consumer Marketing Games Social Media 241

Kissmetrics

OCTOBER 14, 2020

As with hashtags on Instagram, Twitter, or Facebook, hashtags on YouTube inform viewers of the video’s topic. Viewers can search for videos on a particular topic by using hashtags in two ways: enter a hashtag in the search bar click on an existing hashtag. Millions of people use it to upload and consume content every day.

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Social Media Other Information Article 330

Retail TouchPoints

NOVEMBER 3, 2021

This makes it the perfect tool for retailers that want to seem accessible for the younger audience and early adopters, or want to show they are up to date with the latest trends and new tech. The first step is to use the right hashtags according to location and trending videos by category, which you can find on the “Discover Tab.”

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Consumer Magazine Social Media Clothing 246

Kissmetrics

JANUARY 18, 2021

As this HubSpot graphic shows us, people prefer to thoroughly consume videos rather than skim through them to find the information they’re looking for. A piece of content could perform poorly on YouTube because it’s just not a good topic for a video. See What’s Trending. Well, that’s not necessarily a problem.

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Blog Article SEO Information 325

Kissmetrics

JUNE 22, 2021

It’s time consuming and hard. This is important because Moz and Search Engine Land may have articles around topics that I don’t cover. Hey John, You already know SEO is changing fast, hence you wrote an article on up-and-coming SEO trends. Yet at conferences, it’s one of the buzzing topics that everyone is curious about.

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SEO Article Blog Customer 363

Retail TouchPoints

JUNE 29, 2021

After the initial rush to stock up on essential goods in the early months of the pandemic, traditional brick-and-mortar operations experienced decreased foot traffic in-store as consumers turned to grocery delivery services and ecommerce to secure items they needed from the safety of their homes.

Payment Services 276

Payment Services Retail Customer Retention Payments 276

Ecommerce Platforms

AUGUST 15, 2022

It’s a two-day virtual event where participants can network, learn about retail trends, and experience unique interactions with industry experts through things like live podcasts, fireside chats, and Q&A sessions. Workshops and Topics at Make it Big 2022. As for the specific topics, here’s what you can look forward to: Day 1.

BigCommerce 104

BigCommerce Workshop eCommerce Platforms Small Business Retail 104

Ecommerce Platforms

AUGUST 10, 2021

At the virtual Make it Big event, the leading speakers will discuss today's relevant topics such as social commerce, digital innovation, customer experience, artificial intelligence, and emerging global markets. It is sponsored by Google and hosted by BigCommerce. What will Participants of 2021 Make it Big Virtual Conference Learn?

eCommerce 211

eCommerce Merchant Services BigCommerce Payment Services 211

Retail TouchPoints

AUGUST 3, 2020

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Orschell discussed the differences and overlaps among these consumer segments as well as other recent research. for trusted brands and 23% for ethical products.

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Consumer eCommerce Omnichannel Fulfillment 279