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The Top 5 Retail Remix Episodes of 2023

Retail TouchPoints

With every conversation, my goal is simple: to have candid and at times challenging conversations around some of the industry’s hottest topics and trends. The DTC Tipping Point Episode title: “ What Does the Future Hold for Digital-First DTC Brands?”

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How CPGs Can Own the Customer Experience

Retail TouchPoints

CPG brands are looking to go DTC. Regina Bailey, Senior Director of Retail Strategy for Menasha, chatted with Andrew Gaffney about the hot trends and topics guiding CPG investments. Direct to consumer, that is. That means they are thinking more holistically about the brand experience.

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During #RICE22, Attendees Can Dive Deep, Go Broad or Both

Retail TouchPoints

Good news: you can satisfy your curiosity on these and dozens of other topics in one place, the 2022 Retail Innovation Conference & Expo , coming up May 10-12 at McCormick Place in Chicago.

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With Supply Chain Still in Flux, Executives Focus on Sustainability, Automation

Retail TouchPoints

As geopolitical disputes and fragile infrastructures continue to disrupt the global flow of goods, sustainability and automation topped the list of topics among supply chain professionals at the Las Vegas debut of Deliver Americas , Sept. Now the supply chain is a top consideration not just for retail executives but consumers as well.

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How #RICE22 is Reimagining the Expo Experience With Unique Show Floor Activations

Retail TouchPoints

CPG and DTC brands are exploring new ways to build customer engagement across all channels. The CPG Go-to-Market Summit and the DTC Innovation Forum tracks during the Internet Retailer Conference will dig into some of these key trends. Sustainability, a huge topic in retail today, is the central theme of WestRock’s booth.

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How Bask Suncare is Leaning into the Newness of Instagram’s Threads

Retail TouchPoints

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched in July 2023. The suncare brand is always looking for new and different ways to engage with its audience, and Threads was promoted as an extension of Instagram, its most valuable social platform.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. The big question for brands, especially digitally native DTC brands, is where to spend those dollars amid rising CPA. Investing in New Channels.