Kissmetrics

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Marketing 335

Marketing eCommerce Social Media Cryptocurrencies 335

Digital Doughnut

JANUARY 8, 2024

Topic clusters are a content strategy and SEO approach that involves organizing your website's content around a central pillar topic and related subtopics. This strategy can help improve your website's search engine optimization (SEO) by providing a more organized, user-friendly, and authoritative structure for your content.

SEO 90

SEO Improvements Search Marketing Operations 90

Groove

DECEMBER 5, 2022

Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Wanting to take their marketing efforts to the next level using HubSpot, our team knew it was time for Caragh Nursery to add email marketing to their toolbox. Content Topics. The Challenge. Our Solution.

Marketing 370

Marketing Accessories Management Customer 370

Kissmetrics

AUGUST 24, 2021

Even if you’re not the top expert on a particular topic, chances are you still know more than others. This question and answer network allows you to help others on any topic, from digital marketing to Zumba. Why Should You Use Quora for Marketing? Quora is fantastic for marketing. Quora Spaces related to the topic.

Marketing 258

Marketing Social Media Other Information 258

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 331

Marketing Information Consumer Reference 331

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312

Marketing Technology Social Media Recommendation 312

Omnisend

APRIL 4, 2023

Allowing customers to opt out of holiday-themed marketing emails can prevent unintentional distress and strengthen the business-customer relationship. But what’s the best way to handle sensitive topics in general? The post How to create holiday opt-out emails for sensitive topics appeared first on Omnisend Blog.

Management 88

Management Other Customer Recommendation 88

Forrester eCommerce

DECEMBER 14, 2023

Generative AI will not just disrupt — it will shatter markets, industries, and economies in waves over the next 10 to 15 years. We are launching deep research into this topic and invite you to join us. We sense this, but why and how will this happen?

Marketing 410

Marketing Information Technology 410

Kissmetrics

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

Marketing 363

Marketing Social Media Document Article 363

Groove

DECEMBER 29, 2020

It's much easier to start that conversation by providing topical information that is practical for current and future customers. Effective blogging will aid in your eCommerce marketing strategy and help your business grow. The catch is of course, what topics do you blog about? New Product & Sales Announcements.

Blog 322

Blog eCommerce Marketing Demo 322

Kissmetrics

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. For example, “content marketing” may be your primary keyword.

Marketing 362

Marketing Social Media Blog Improvements 362

Kissmetrics

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. In addition to general knowledge-sharing, all 11 individuals have unique voices and styles, bringing a welcome break to marketing content that looks identical to all of its contemporaries. Niche: Digital marketing. Neil Patel.

Marketing 279

Marketing SEO Games Social Media 279

Retail TouchPoints

AUGUST 30, 2022

Following on strong Q2 results, Ulta Beauty has debuted a new marketing campaign designed to “widen the lens of beauty and inspire all to reclaim beauty on their own terms.”. The podcast will be hosted by Ulta Beauty Pro Team member David Lopez. Ulta’s Q2 results were a bright spot in a largely bleak reporting season for retail.

Beauty and Health 279

Beauty and Health Marketing Social Media Supplies 279

Forrester eCommerce

APRIL 23, 2019

Technology and marketing teams have raised their software delivery speeds but are slowed by other parts of the organization that decide and act more slowly. (coauthored by John Rymer) Top priority for Forrester’s C-suite Leadership Boards? Faster responses to customer issues and opportunities.

Technology 257

Technology Other Customer Marketing 257

Retail TouchPoints

NOVEMBER 22, 2023

Here are four tips to consider when creating visual content for retail marketing strategies this holiday season and beyond, whether produced using cameras or generated by a commercially safe AI tool — and advice regarding when to use each. Consumers expect to see the real products and packaging.

Marketing 264

Marketing Food and Beverages Retail Consumer 264

Kissmetrics

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Marketing 363

Marketing Social Media Other Clothing 363

Retail TouchPoints

JUNE 15, 2023

A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the tools used to communicate it may be. For instance, influencers are losing their pull with younger shoppers, while video games are gaining potential as digital marketing playgrounds. Old tools, new tools.

Marketing 312

Marketing Games Technology Presentation 312

Practical eCommerce

DECEMBER 3, 2023

Thus month's installment includes topics for "national days," promotional calendars, product innovation, and more. The post 5 Content Marketing Ideas for January 2024 appeared first on Practical Ecommerce.

Marketing 102

Marketing eCommerce 102

Forrester eCommerce

FEBRUARY 22, 2024

Find out the consumer sentiment on this hot topic. Tipping fatigue is growing as automatic prompts on digital point-of-sale proliferate.

Point of Sale 439

Point of Sale Consumer Customer Experience B2C 439

Kissmetrics

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

Marketing 362

Marketing Social Media SEO Channel 362

Kissmetrics

OCTOBER 27, 2020

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing. What is outbound marketing? Nobody asks for them.

Marketing 291

Marketing Social Media Article SEO 291

Wiser

NOVEMBER 21, 2022

It’s no secret that introducing a new product to the market can be extremely difficult. Don’t get caught searching for a market that fits your product; craft a new product that is created specifically for your target customers and fills in the pre-existing gaps in your current market. What Is Market Research?

Marketing 147

Marketing Information Small Business Retail Consumer 147

Kissmetrics

AUGUST 11, 2021

They have no money, but they have to do marketing. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful. What can they do?

Marketing 325

Marketing Social Media Webinar Web Design 325

Omnisend

JANUARY 25, 2023

Reading Time: 8 minutes Why are email marketing courses so popular? That’s because email marketing offers numerous benefits for businesses. Email marketing can help boost sales, enhance customer engagement, create brand awareness, acquire new customers, reward customer loyalty, and so much more.

Marketing 157

Marketing Reference Other Customer Loyalty 157

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 179

Games Marketing Events Merchant Services 179

RTP blog

MARCH 15, 2017

The Retail TouchPoints Connected Consumer Series webinars, which will be broadcast from March 27-31, will delve into some of today’s hottest retail topics — from leveraging Artificial Intelligence and deepening personalization to creating truly modernized mobile experiences.

Webinar 150

Webinar eCommerce Mobile Omnichannel 150

Forrester eCommerce

FEBRUARY 28, 2019

I’m bringing this topic to the top of your inbox, so to speak, but not (just) because I’m self-promotional. Lack of alignment really does continue to plague B2B sales and marketing organizations. My hypothesis: B2B marketers and sales can use a […].

Presentation 290

Presentation B2B Marketing Customer 290

Kissmetrics

NOVEMBER 11, 2021

It might take more time to build your audience and engage people through organic LinkedIn marketing, but it’s well worth the time and effort. Here are ten tips to help you take your organic LinkedIn marketing to the next level. 10 Tips for Organic LinkedIn Marketing. Frequently Asked Questions About Organic LinkedIn Marketing.

Marketing 272

Marketing Social Media Information Article 272

Kissmetrics

JANUARY 5, 2022

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Why Should You Get a Marketing Degree? Advertising.

Marketing 249

Marketing Social Media Channel Magazine 249

Forrester eCommerce

SEPTEMBER 21, 2020

Who should own go-to-market strategy?” “Who These questions aren’t surprising, given that one of the most common topics we help our clients with through our Product Management and Portfolio Marketing research services is establishing or improving the product commercialization and lifecycle process. Who creates user personas?”

Management 217

Management Marketing Improvements Customer 217

Forrester eCommerce

JANUARY 16, 2024

Generative AI (genAI) has become a boardroom topic, but the market has focused almost exclusively on large language models. The future of genAI is much bigger than question-and-answer-style chat.

Improvements 264

Improvements Marketing Technology Customer 264

Kissmetrics

FEBRUARY 2, 2021

First, notice the part that says “Forbes Top 10 Marketer and NY Times Best Selling Author.” Follow Relevant Quora Topics. The next thing you need to do is follow any topics that apply directly to your target industry. Then, click on the result with the word “Topic:” next to it. People think, “Wow!

Social Media 239

Social Media Marketing SEO Payment Services 239

Kissmetrics

DECEMBER 12, 2017

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. When it comes to earned media, influencer marketing is more popular than ever.

Improvements 491

Improvements Marketing Social Media Blog 491

Kissmetrics

MAY 13, 2021

In this article, I’m covering the most useful Clubhouse tools to make your marketing efforts simpler and more effective. Why Should You Use the Clubhouse App for Marketing? If you receive a Clubhouse app invite, you’ll be able to join chat rooms covering a wide variety of topics ranging from SEO to commercial plumbing.

Social Media 262

Social Media Marketing Events Webinar 262

Retail TouchPoints

NOVEMBER 15, 2021

Thus, most brands don’t believe they can afford video, or continue to carve out only a bite-sized portion of their marketing plans for video. In fact, as we head into the holiday season, marketers will find that video may be just the thing to up their game this year. Fact: Video can help re-create those in-person shopping experiences.

Marketing 278

Marketing SEO Consumer Mobile 278