Retail TouchPoints

MARCH 25, 2024

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Pinterest Chief Revenue Officer Bill Watkins spoke with Retail TouchPoints to share the company’s unique position and vision for monetization.

Retail 260

Retail Article Omnichannel Customer Experience 260

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. In previous years we would talk about what’s the message that goes on TV versus radio?”

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

JUNE 8, 2023

Walmart already offers a number of in-store activations for advertisers, including TV walls, self-checkout ads and integrated marketing opportunities, and now the retailer is beta testing the addition of product demos and ad placements on Walmart Radio , the retailer’s in-store audio feed.

Demo 278

Demo Retail Omnichannel Marketing 278

Retail TouchPoints

OCTOBER 10, 2022

The TV is the most important, and most influential, screen in the house. For instance, TV attribution is unique (consumers can’t click on a TV). Historically, marketers had no way of proving TV’s true influence due to the industry’s lack of technological capabilities to measure the impact of the medium.

Multi-channel 298

Multi-channel Marketing Retail Channel 298

Retail TouchPoints

JULY 20, 2023

Through the new partnership with Angi , Walmart Business customers can now connect more easily with local service professionals for jobs like office furniture assembly, TV wall mounting and shelving installation. Walmart locations and direct-to-office delivery scheduling.

Small Business Retail 239

Small Business Retail Supplies Blog Customer 239

Retail TouchPoints

MARCH 24, 2023

No ,” said Andrew Lipsman, Principal Analyst for Retail and Ecommerce at Insider Intelligence in an interview with Retail TouchPoints. Take a deeper dive into the future of retail media, including in-store expansions, integrations with connected TV and more in our recent special report.

Retail 295

Retail Multi-channel Financial Services Merchant Services 295

Retail TouchPoints

MAY 24, 2023

“Smart marketers are looking to run full-funnel marketing and advertising campaigns, so everything from TV and brand awareness campaigns all the way through the end of the path to purchase, which is the store — the last mile of advertising, so to say ,” said Lipsman in an interview with Retail TouchPoints.

Retail 263

Retail Omnichannel Technology Marketing 263

Retail TouchPoints

JANUARY 10, 2024

Wing Aviation CFO Shannon Nash recently discussed increased acceptance of drone deliveries with Retail TouchPoints as part of transforming the last mile into a “fast mile.” Walmart rival Amazon committed to expanded use of drones in October 2023 , and GNC began testing drone deliveries with Zipline in June 2023.

Consumer Electronics 261

Consumer Electronics Shopping Carts Electronics Technology 261

Retail TouchPoints

MARCH 26, 2024

Retail TouchPoints spoke to Jim Fielding, a Partner at Archer Gray and former retail executive who has written the book All Pride, No Ego: A Queer Executive’s Journey to Living and Leading Authentically , for his take. I don’t want to be on a soapbox, but I do want to expose [younger people] to this history.

Social Media 279

Social Media Books Magazine Retail 279

Retail TouchPoints

APRIL 19, 2023

As consumers spend more time with streaming TV, it is increasingly important for industry providers and advertisers to work together to bring innovative solutions like this to the marketplace.” Director of Shopper Marketing at PepsiCo in a statement. “As Across most categories, once you get past the category leader, the scale isn’t there.

Retail 278

Retail Games Marketing Consumer 278

Retail TouchPoints

NOVEMBER 10, 2023

Founded in 2017, Vesta initially made its name through its home staging business, which was showcased on hit TV shows like Netflix’s Selling Sunset and Bravo’s Million Dollar Listing. Showroom will serve customers across New York, Southern California, South Florida, the Bay Area and Seattle, with national ecommerce coverage.

eCommerce Platforms 147

eCommerce Platforms eCommerce Consumer Operations 147

Kissmetrics

MARCH 16, 2021

By curating PPC campaigns to a prospect’s journey, you can identify key touchpoints with your brand and the goals each person wants to achieve at every stage. Understand touchpoints: The buyer’s journey isn’t linear. For example, “which TV is best” or “hiking backpack.”

PPC 247

PPC Customer X-cart Social Media 247

TalkingRetail

NOVEMBER 13, 2023

The 360-marketing campaign, across multiple touchpoints, aims to drive brand awareness and ensure the restage is unmissable. On TV screens now, the TV advert is set to. Maryland cookies is launching a multi-million-pound marketing campaign to debut its new look packaging.

Marketing 52

Marketing Retail 52

Retail TouchPoints

APRIL 18, 2024

“We want to help our guests keep the routines they already have, if they want that, but we also want to offer them a new experience, whether that’s through beauty products or a new way to make their coffee in the morning,” said September Banks, Director of Interior Design at Mint House in an interview with Retail TouchPoints. “

Travel 262

Travel Banking Retail B2B 262

Retail TouchPoints

JUNE 17, 2022

People come to Pinterest with a shopping mindset,” said Kim Blommer, Automotive Industry Lead at Pinterest in an interview with Retail TouchPoints. “In TV doesn’t allow for that personal engagement with the consumer like Pinterest does and it doesn’t let you track the analytics, which is so important in today’s business.”.

Social Media 299

Social Media Merchant Services Automotive Payment Services 299

Retail TouchPoints

DECEMBER 14, 2021

Retail TouchPoints (RTP): One of the key insights from the report is that first-party data deployment remains “largely unsophisticated.” To draw the parallel with the movie industry, we’re at about 1956, by which time 30% of the moviegoing population had disappeared into the black hole called “TV.”

Consumer Goods 264

Consumer Goods Consumer Channel B2C 264

Retail TouchPoints

JANUARY 5, 2021

“There were fewer last-minute shoppers in 2020 compared to 2019,” said Hilding Anderson, Senior Director of Strategy & Consulting at Publicis Sapient in an interview with Retail TouchPoints. “ We’ve got a [Big Game] coming, so in at least two cities you’re going to have a lot of TV sales. 3 shopping day in 2019.

Shipping Costs 311

Shipping Costs Merchant Services Retail Electronics 311

Retail TouchPoints

JUNE 29, 2022

We want you to be able to pivot into shopping from inspiration at any point.”. That goal, to be the “starting point” for shopping, is remarkably similar to how Ready’s previous employer Google describes its own commerce ambitions — aiming to be a place of discovery and commerce enablement rather than actually owning the transaction.

Payments 264

Payments Payment Services PayPal Operations 264

Retail TouchPoints

JULY 19, 2021

“SmartCommerce shows how we can make the store smarter for the smart shopper, creating a covert experience of the online environment that she’s become hyper used to,” Nicholas said in an interview with Retail TouchPoints. Transforming the Advertising Mix.

eCommerce 299

eCommerce Supplies Consumer Customer Retention 299

Retail TouchPoints

AUGUST 15, 2022

It will run across linear and streaming TV, radio, digital, social, influencer marketing and PR channels. The campaign — called “You Wish” and developed in partnership with ad agency Whale — launches in the U.S. today before rolling out across the UK , Canada , Germany , Italy and Australia. This was truly a full team effort.”.

Consumer 244

Consumer Marketing Multi-channel Accessories 244

GetElastic

SEPTEMBER 27, 2017

Full-stack ecommerce systems are like the once convenient yet now extinct TV/VCR combos. The TV/VCR were an all-in-one solution that served a basic need of playing recorded media on a TV. Since the TV and VCR were shackled together, if either piece had an issue the entire combo had to be upgraded or replaced.

Customer Experience 133

Customer Experience Customer eCommerce Presentation 133

GetElastic

SEPTEMBER 27, 2017

Full-stack ecommerce systems are like the once convenient yet now extinct TV/VCR combos. The TV/VCR were an all-in-one solution that served a basic need of playing recorded media on a TV. Since the TV and VCR were shackled together, if either piece had an issue the entire combo had to be upgraded or replaced.

Customer Experience 133

Customer Experience Customer Presentation eCommerce 133

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. We can measure the performance of channels such as digital out-of-home, podcasts, and Connected TV (CTV).

Channel 98

Channel Multi-channel Marketing Retail 98

Retail TouchPoints

FEBRUARY 15, 2023

“Whether you’re talking about guitars or you’re talking about toothpaste, you have those loyal followers,” said Josh Ehren, Global Head of Omni-Experience at Gibson in an interview with Retail TouchPoints. I really like to call it storytelling over content ,” said Ehren. Content makes it sound really dry. These videos are so long.’

Customer 290

Customer Customer Experience Accessories Retail 290

Retail TouchPoints

JANUARY 22, 2024

“I like to joke and say that we specialize in the areas of poo, periods, pee and snot,” said Andy Ford, Global Head of Product Design at Kimberly-Clark in an interview with Retail TouchPoints. The Huggies “We Got You Baby” campaign worked great on TV, but not as well on the website.

Consumer 264

Consumer Customer Information Customer Experience 264

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. .

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Retail TouchPoints

NOVEMBER 1, 2023

Retail TouchPoints (RTP): What are some of the biggest updates to this second edition of the book? You turn on your TV, everything’s personalized for you; you go into Spotify, you don’t see artists that you’ve never heard of apart from in “Discover Weekly,” and then it’s all curated to be things that you like.

Books 289

Books Omnichannel Payments Mobile 289

Retail TouchPoints

FEBRUARY 14, 2023

T-Mobile served up nostalgia from multiple decades with its commercial featuring John Travolta and the brand’s regular spokespeople, Donald Faison and Zach Braff of the 2000s TV show Scrubs , singing a song from Travolta’s megahit movie of 1978, Grease.

Travel 278

Travel Games Merchant Services eCommerce 278

Kissmetrics

OCTOBER 27, 2020

Traditional outbound channels like TV, radio, print, radio, and billboards are there for all to see. Outbound marketing campaigns via mediums like TV, radio, billboards, and print ads tend to be more generic. Because like you, just about anybody can watch a TV show or pass a street corner with a mounted billboard.

Marketing 291

Marketing Social Media Article SEO 291

365 Retail

JANUARY 18, 2024

Image Credit: Asda With 19.7M SMG’s proprietary software product Plan-Apps – where £1M of media spend is already planned every day – will be embedded into Asda’s technology stack enabling a smooth end-to-end planning, management, and measurement cycle for campaigns.

Retail 62

Retail Omnichannel Technology Customer Data 62

Retail TouchPoints

JUNE 26, 2023

“The wine industry is a very old-school business, and it’s a distributor-driven business because of the 21st Amendment, which basically gave all the power to the states to regulate and manage alcohol sales,” explained Jessica Kogan, Chief Growth and Experience Officer at Vintage Wine Estates in an interview with Retail TouchPoints.

Food and Beverages 278

Food and Beverages eCommerce Fashion Information 278

Retail TouchPoints

JUNE 29, 2020

“The best D2C brands driving the industry — the UNTUCKits , the Caspers , the DoorDashes — from day one tried to be as transparent as possible in their communication,” said Olivier Schott, Founder and CMO of Scalefast in an interview with Retail TouchPoints.

Omnichannel 255

Omnichannel Consumer Games Supplies 255

Retail TouchPoints

NOVEMBER 23, 2021

“People are ready to spend — brands are incorporating social commerce into their holiday sales strategies to meet their customers where they already are,” said Kate Gronso, Product Marketing Lead, Facebook Shopping in an interview with Retail TouchPoints. and HSN in an interview with Retail TouchPoints.

Events 305

Events Home Shopping Social Media Gifts 305

Retail TouchPoints

OCTOBER 25, 2021

“The average person gets about 10,000 messages a day,” said Stacia Goddard, SVP of Strategy and Consulting at Data Axle in an interview with Retail TouchPoints. “A A large percentage of those are marketing communications across multiple devices: walking by billboards, seeing something on your phone or your TV, etc.

Social Media 317

Social Media Channel Marketing Consumer 317

Retail TouchPoints

JULY 12, 2022

The largest and closest store to our customer is actually in their pocket ,” McKeel said in an interview with Retail TouchPoints. As Brock McKeel, SVP of Site Experience for Walmart Ecommerce tells it, the company’s recent flurry of AR rollouts is all about solving customer pain points. “

Apparel 364

Apparel eCommerce Toys Omnichannel 364

GetElastic

FEBRUARY 21, 2019

million TV customers, 2 million broadband customers and 6.6 With new channels and touchpoints coming into play, the company needed a flexible commerce architecture that would allow for decoupling of the front-end from the back-end. million mobile communications customers. Source: IT magazine.

Telecommunications 115

Telecommunications Magazine Customer Experience Mobile 115

Retail TouchPoints

APRIL 19, 2021

Retail TouchPoints (RTP) : Why are consumers flocking to livestream shopping? Ultimately, those platforms reach an older audience that typically spends long hours watching TV. What makes this latest iteration different from the past versions (i.e. That makes this different from the original versions such as QVC.

Multi-channel 226

Multi-channel Live Chat Events Department Stores 226