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The Future of eCommerce: Trends to Watch in 2024

Algopix

As we approach 2024, it’s essential for both established and aspiring eCommerce sellers to stay ahead of the curve by anticipating and preparing for the upcoming trends that will shape the industry. eCommerce businesses should consider investing in AR applications and product visualization tools to keep up with this trend.

eCommerce 118
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Elf on the Shelf CEO on the Brand’s Unlikely but Enduring Success

Retail TouchPoints

Flash-forward 18 years and the original book has become the fourth -bestselling children’s book of the last 25 years, while the brand has expanded with new characters and lore, a plethora of multi-media content and — the ultimate sign of holiday success — a float in the Macy’s Thanksgiving Day parade. And our team definitely engages with it.

Books 261
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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. McDonnell: Today, the majority of our marketing is done through social media, where we have a very large following.

Toys 263
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Kroger Looks to Build on 2020 Growth by Accelerating Digital, ‘Leading with Fresh’

Retail TouchPoints

McMullen predicted that the trend toward ecommerce and at-home food preparation would continue even beyond the pandemic. Kroger ecommerce sales have soared to top $10 billion in the most recent fiscal year, which ended Jan.

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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities). AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users. What it All Means for Snap.

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Pop-Ups Allow Luxury Brands to Get Just a Bit Funky

Retail TouchPoints

Pop-ups give such brands an opportunity to let their hair down — and they also can help create an immediate climate of exclusivity and social media excitement. Plenert discussed the happy convergence of luxury and pop-ups and shared his thoughts about which design trends are likely to remain strong in 2022.

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The 5 Best Social Media Rewards Campaigns

Smile.io

If you ever Googled something you’re thinking of buying, you may have noticed ads popping up for that item on your social media feeds and the websites you visit. Commerce, social media, and how we interact with a brand have all become more connected than ever. billion social media users around the world (as of October 2022).