GetElastic

DECEMBER 2, 2019

For brands and manufacturers struggling against the rise of counterfeit goods, unauthorized reselling and MAP policy violations on Amazon, supplying Amazon directly through Vendor Central and participating in Brand Registry offers hope Amazon might play enforcer on behalf of trademark owners. How brands lost control.

Management 122

Management Merchant Services Shipping Costs Supplies 122

Wiser

APRIL 9, 2019

Control is incredibly important for retail brands. You need to control your brand image, your products, your resale channels, and much more. Loss of control at any point along the path from product inception to the customers’ hands can hurt your brand’s reputation, your sales, and your profits. .

ACH 83

ACH Small Business Retail Information Gifts 83

Wiser

SEPTEMBER 18, 2018

What is brand reputation? Reputation is how everyone views your brand, shoppers, partners, and competitors alike. Reputation is how much trust is placed in your brand. It is how people feel when they buy your brand. How they feel when they see your brand on shelves and online marketplaces. .

Multi-channel 74

Multi-channel Channel Presentation Retail 74

Algopix

JANUARY 10, 2024

In the dynamic landscape of e-commerce, Amazon stands as the preeminent platform for sellers aspiring to reach a global audience. Analyze customer preferences, gauge competition, and identify trends to tailor your digital products for optimal success. Market Research Undertake meticulous market research to identify profitable niches.

eCommerce 123

eCommerce Books Social Media Information 123

ChannelAdvisor

OCTOBER 12, 2021

Online marketplaces drive both revenue and risk for brand manufacturers. . In its recent report, How Brand Manufacturers Can Manage Messy Online Marketplaces , Forrester analyses data from a global survey of brand manufacturers. . Many brands are investing in marketplaces to capture some of their fast growth.

Management 95

Management eCommerce Download Channel 95

Algopix

MARCH 9, 2023

Reactivating an Amazon seller account can be a daunting task, but it is a necessary one for those who want to continue selling on the platform. Regardless of the cause, there are steps that sellers can take to reactivate their accounts and get back to selling. Let’s explore the common reasons for Amazon seller account suspension.

Shipping Labels 83

Shipping Labels Document Shipping Information 83

Wiser

APRIL 30, 2019

We often hear of unauthorized third-party sellers disrupting price parity and creating price erosion in the online marketplace. The pressure to compete in a saturated market amid truly unauthorized discounters can cause the most loyal of retail partners to go rogue. Empower Your Sales Team. Some Warning Signs.

Retail 88

Retail Channel Omnichannel Marketing 88

Wiser

JUNE 4, 2019

This is a question asked by countless brands and manufacturers, and it’s a good one. Marketplaces like Amazon are few and far between, and the sheer number of sellers, aggressive pricing tactics by Amazon itself, and consumer traffic make it both the best and the hardest place to sell. This drives other sellers to price low as well.

Shipping Costs 88

Shipping Costs Information Channel Fulfillment 88

Wiser

OCTOBER 31, 2017

Halloween is here and instead of letting creepy unauthorized sellers take a toll of your brand value, identify and investigate them. Identifying and Investigating Rogue Marketplace Sellers. . | Identifying and Investigating Rogue Marketplace Sellers. . New Brand Investigation Techniques .

Webinar 68

Webinar Games Channel Marketing 68

ChannelAdvisor

MAY 3, 2021

The impact of these unexpected events created many aftershocks for brands and manufacturers, especially in inventory and stock management. These challenges might not happen often, but the pandemic has shown that brands have to prepare for them. Are your retailers selling more or fewer SKUs than you agreed upon?

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Multichannel Events eCommerce Online Retail 105

Wiser

MARCH 6, 2019

A premium brand reputation is well-earned. However, it can also be quickly eroded through third-party vendors, unauthorized sellers, and improper pricing. Download your free copy today to learn how Wiser: Automated TYR’s MAP monitoring. Provided data on unauthorized and authorized sellers.

Download 60

Download Channel Management Consumer 60

Wiser

SEPTEMBER 8, 2017

The following is a guest post from David Howell, director of brand protection for the online seller enforcement group at  Vorys , Sater , Seymour and Pease LLP. . . By keeping tabs on these channels, they can identify possible instances of the unauthorized sale of their products. Where are they listed?

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Social Media Article Channel Information 74

ChannelAdvisor

OCTOBER 12, 2021

Online marketplaces drive both revenue and risk for brand manufacturers. . In its recent report, How Brand Manufacturers Can Manage Messy Online Marketplaces , Forrester analyses data from a global survey of brand manufacturers. . Many brands are investing in marketplaces to capture some of their fast growth.

Management 75

Management eCommerce Download Channel 75

Profitero

JANUARY 23, 2019

At Profitero, we’ve written a lot about the online retailer price wars and how it’s driving massive price erosion for brands selling online. A Minimum Advertised Price (MAP) policy is a tool brands have at their disposal to help deal with deflationary price pressures. The good news is: there is a way to fight back.

Supplies 60

Supplies Document Download eCommerce 60

Wiser

FEBRUARY 27, 2018

Selling online means battling rogue sellers, some of which you have no formal relationship with. Brands are left scratching their heads as to how those distributors got ahold of their products, and in the meantime, brand value erodes from products being incorrectly presented and priced. Register today to save your spot. .

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Webinar eCommerce Outdoor Presentation 60

ChannelAdvisor

MARCH 4, 2021

In the modern e-commerce environment, brand image and identity are everything — particularly if you distribute through online retailers. You need a solid brand to stand out from your competitors and capture your customers’ attention. More importantly, brand image in online retail is about a lot more than product content.

eCommerce 105

eCommerce Improvements Online Retail Social Media 105

Ecommerce Platforms

NOVEMBER 6, 2020

Whereas, with digital payment services, it's never been easier to send and receive money from the convenience of your smartphone. Or with asking your friends to pay back their portion of the bar tab? It also shows the transaction history between you and your buddies. The choice is yours. Now, that’s a playful gesture.

Payment Services 91

Payment Services Merchant Services PayPal Banking 91

Ecommerce Platforms

SEPTEMBER 29, 2022

Almost every brand has some form of a logo. In fact, for 75% of consumers, it's the most recognizable aspect of a brand's identity. For more prominent brands, this figure is even more lucrative. We'll outline several ways to sell your logo online. Or, you can sell your services at a prefixed price.

Payment Services 129

Payment Services Shipping Costs Payments Social Media 129

ChannelAdvisor

MARCH 28, 2017

Some questions of product authenticity and unauthorized brand resellers on Amazon have recently made headlines. In response, Amazon made some aggressive changes on its marketplace to protect consumers. . This implemented an extra barrier to entry to help weed out third party sellers misrepresenting a brand’s products.

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Recommendation Consumer Channel Other 81

Wiser

NOVEMBER 15, 2016

But this can come at a steep cost down the line for their brand value and that of their suppliers. Not all resellers can see this forest for the trees, however, and will seek to undercut their competitors, even if it violates the MAP policies agreed upon with the brands they are selling. MAP Protection.

Marketing 60

Marketing Demo Channel Blog 60

Wiser

MAY 1, 2018

a leader in the brand protection strategy space. While minimum advertised price (MAP) policies often seem like they are primarily pushed by brands, there are actually a number of reasons why retailers should welcome them as well. On the brand side, a strong MAP policy upholds brand value across selling channels.

Shipping Costs 79

Shipping Costs Retail Drop Ship Consumer Electronics 79

Wiser

JUNE 6, 2018

This is problematic for retailers that want to preserve their bottom lines and move inventory, but the impact is detrimental for brands. Beyond sales and margins, their brand value is at stake. . Retailer and brand perspectives vary widely on the issue of price degradation. Lastly, let’s think of a high-end LG TV.

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Automotive Reference Channel Games 68

Wiser

AUGUST 30, 2018

Deciding which policy is best for you and your business is a much tougher task, however. While the name itself sounds straightforward, the benefits and implications of MAP pricing could make a big difference in your profits and brand perception. We’ve broken it down to give you a peek into the benefits and downfalls of each.

Omnichannel 68

Omnichannel Consumer Channel Retail 68

Wiser

MARCH 1, 2018

Minimum Advertised Price (MAP) agreements have become a requirement for brands selling online in the United States. They aim to keep resellers in line with price and content requirements spelled out by the brand and agreed to by the reseller. After all, they have your brand value in their hands.

Shipping Costs 60

Shipping Costs Presentation Channel Shipping 60

Wiser

MAY 13, 2019

These pricing agreements are incredibly important for brands that want to manage their price position and control how they are priced by their resellers. On May 9 th , Wiser hosted a webinar that explored how to enforce MAP and how brands find MAP success. Therefore, resellers can and do violate MAP and price below what a brand wants.

Webinar 74

Webinar Consumer Management Other 74

Etail Solutions

MAY 30, 2018

Protecting the brand. Dealing with rogue, unauthorized sellers. All are almost daily challenges for brands and manufacturers into today’s turbocharged ecommerce channels. Etail Solutions recently released a new special report: eCategory Management: Reclaiming and Protecting Your Brand in the Ecommerce Age.

Management 31

Management Channel eCommerce Blog 31

ecomdash

APRIL 18, 2019

That’s why it’s so important that you know how to spot it and protect your business. Account Takeover Fraud – This is a form of identity theft in which the fraudster gets access to a victim’s bank or credit card accounts (through a data breach, malware, or phishing) and uses them to make unauthorized transactions. 1 – Subuno.

eCommerce 60

eCommerce Small Business Retail Merchant Services Shipping Costs 60

Ecommerce Platforms

DECEMBER 27, 2019

They offer an easy way to start making money through your online or offline store, whether you’re taking digital payments, or credit cards. There’s a good chance that many of your favorite stores even offer customers the option to pay for their products using a PayPal account. plus a fixed fee to add PayPal buttons to your site.

Merchant Services 152

Merchant Services Payment Services PayPal Payments 152

Wiser

AUGUST 8, 2022

From a brand manufacturer perspective, however, these daily price changes can be a cause for concern. This is because price is directly correlated with brand value. So, when retailers are dynamically pricing products, the consumer’s perception of that brand can be affected , sometimes negatively. 2: Expose Gray Market Sellers.

Improvements 148

Improvements Definition Consumer Retail 148

BigCommerce

AUGUST 23, 2017

Today, I am retired technically –– but am a profitable eBay seller. For others out there looking to start an online store, but with little online selling experience, I recommend eBay as your starting point. New sellers are always asking, “What sells on eBay?”. Veteran sellers are always trying to find the best selling products.

Shipping Costs 83

Shipping Costs Shipping Clothing Hobbies 83

Algopix

JUNE 22, 2023

In the ever-expanding world of e-commerce, shipping management plays a vital role in ensuring the seamless movement of goods from the seller to the buyer. How to Choose the Best Shipping Management Software Selecting the right shipping management software for your business requires careful consideration of various factors.

Shipping Costs 100

Shipping Costs Shipping Operations Management 100

ItemMaster

MARCH 8, 2018

With online retail giants, like Amazon, meeting customer demand for increasingly diverse products and brands by authorizing third-party vendors to sell these products on their platforms, the need for brand consistency among manufacturers has never been more crucial. Besides, what harm could it really do?

Online Retail 20

Online Retail Customer Experience Information Customer 20

Wiser

AUGUST 8, 2017

It’s no surprise that the growth of eCommerce and online transparency have increased pressure on retailers to be more competitive, causing brands to lose control of their products online. . Raaid and Whitney discussed the changing marketplace and how brands are being affected by the growth of third-party sellers.

Webinar 92

Webinar Comparison Shopping Channel Technology 92

Profitero

DECEMBER 2, 2019

The growing volume on Amazon being captured by third-party (3P) sellers is an issue that brands can’t ignore. In 2008, 30% of Amazon’s online sales were via 3P sellers. However, quite often brands don’t realize the full consequences of losing control of the sales. Why should brands care? digital natives).

Merchant Services 97

Merchant Services Electronics Fulfillment Supplies 97

BigCommerce

APRIL 6, 2018

If you’ve been contacted by your bank or financial institution lately only to discover that your credit card information has been compromised, then you’ve felt the growing frustration many consumers face today. How to achieve it for your business. How your ecommerce backend plays a large role in your required effort.

Merchant Services 419

Merchant Services Payment Services Payments Document 419

Wiser

APRIL 28, 2020

Online marketplaces can be extremely powerful revenue-generating channels, but due to their nature, they can also be places where your prices are slashed beyond the acceptable amount. That’s why you need a strong minimum advertised price policy that helps you stop MAP violators and establish price policies everywhere your products are sold.

Online Retail 97

Online Retail Definition Games Other 97

Ecommerce Platforms

FEBRUARY 23, 2023

Finding the best ecommerce platform for your online store can be a lengthy process. This comparison review aims to provide enough detail so that, hopefully, by the end, you’ll know which (if any) suit your needs. You don’t need coding experience to build your store. to enhance your storefront.

BigCommerce 104

BigCommerce Shopify Payment Services Shipping Costs 104