Retail TouchPoints

MARCH 11, 2024

“Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams, driving relevance and impact means activating and leveraging those brand fans and superfans. Brands need to be more honest about what loyalty really means.

Social Media 254

Social Media Consumer Reference Definition 254

Retail TouchPoints

MARCH 20, 2024

Essentially, that data is then used to create more personalized experiences, like targeted ads for you the next time you visit that site or a similar site. Essentially, that data is then used to create more personalized experiences, like targeted ads for you the next time you visit that site or a similar site. Conversational commerce.

Small Business Retail 257

Small Business Retail Recommendation Consumer Customer Data 257

Retail TouchPoints

FEBRUARY 6, 2024

I talk to [associates] all the time who have been with us long enough that they’ve seen that arc countless times — not only the pet getting older, but the pet parent getting older too.” All the work that we did starting in 2018 was around building a foundation of guest experience: How do you engage with them?

Beauty and Health 278

Beauty and Health Travel Customer Retail 278

Retail TouchPoints

SEPTEMBER 18, 2023

With respect to optimizing employee efficiencies, generative AI could be used by store associates on handheld devices to think up product recommendations when advising customers, and AI will hopefully be deployed in order to achieve the most ideal sales floor schedules.

Retail 299

Retail Gifts Recommendation Consumer 299

Groove

JUNE 9, 2021

With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Use A Lead Capture Tool. Specify the rules using a lead capture tool to trigger the pop-up at only at the times you want it to. How do they use your product/service?

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Retail TouchPoints

MARCH 31, 2023

Retailers know that customer engagement must be the focus of their marketing efforts. And it’s increasingly clear that brands that embrace financial services within the customer journey are scoring highly on engagement scores. Many customers bail at this point. Its simplicity works for the retailer and customer alike.

Financial Services 262

Financial Services Payment Services Payments Small Business Retail 262

Retail TouchPoints

APRIL 26, 2023

Major retailers are increasingly rolling out the red carpet to draw in small business customers: Ikea has launched a new loyalty program for SMBs called the Ikea Business Network, and Lowe’s is enhancing its business loyalty program with a suite of new mobile tools for business owners.

Customer 296

Customer Small Business Retail Electronics Travel 296

Fabric

MARCH 7, 2024

“You’ve got to start with the customer experience and work back toward the technology, not the other way around.” – Steve Jobs One critical aspect that retailers can often neglect is the post-purchase experience for customers. The post-purchase experience refers to what happens after a customer has made a purchase.

Customer Loyalty 130

Customer Loyalty Customer Merchant Services Shipping Costs 130

Retail TouchPoints

OCTOBER 6, 2022

The Cloud4Wi platform is designed to help retailers leverage their WiFi network and mobile apps to engage customers with location-aware experiences. The platform can notify existing customers that pass by the store with relevant offers in carefully crafted “real-time moments” that are designed to build loyalty and boost revenue.

Retail 265

Retail Mobile Technology Customer 265

Retail TouchPoints

MARCH 3, 2023

Retailers must create experiences that are unique to their brand and tailored to individual customers based on their behavior, needs and habits. Retailers must create experiences that are unique to their brand and tailored to individual customers based on their behavior, needs and habits.

Consumer 245

Consumer Customer Loyalty Customer Experience Recommendation 245

lateshipment

APRIL 28, 2024

From brick-and-mortar to e-commerce, businesses have been running successfully all these years by building their foundation on just a question — “What do customers want?” So, coming back to the question, “ What do customers want?” So, coming back to the question, “ What do customers want?” Think about it.

Customer Experience 130

Customer Experience eCommerce Customer Merchant Services 130

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Competitive pricing is a key strategy to build customer loyalty and increase sales. Customer support. Enter artificial intelligence (AI). billion in 2021 to $31.18

Customer Loyalty 338

Customer Loyalty Operations Improvements Customer Experience 338

Retail TouchPoints

OCTOBER 26, 2023

For customers, many aspects of a shopping trip impact whether they view it as a success. Using Data and Cognitive Technology to Improve Product Availability The first challenge in gaining an accurate view of on-shelf availability is deciding which data to use. According to a Retail Insight survey of over 1,000 U.S.

Customer 240

Customer Operations Improvements Technology 240

Retail TouchPoints

JANUARY 31, 2024

Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. In our recent survey with Edelman DXI , we found that customers are 87% more likely to click into an email if it’s personalized to them, and 71% of customers are more likely to purchase from a company that sends them personalized email.

Marketing 253

Marketing Customer Retention Shopify Social Media 253

Retail TouchPoints

SEPTEMBER 14, 2023

But just because we’re not yet stepping into transporters to beam us where we want to go doesn’t mean technology has no role to play in cutting fulfillment costs. that delivers pretty much any item to a consumer with science fiction-style immediacy, retailers remain bound by 21 st -century delivery methods. Unemployment is at 3.5%

Shipping Costs 265

Shipping Costs Fulfillment Shipping Customer Loyalty 265

Retail TouchPoints

NOVEMBER 13, 2023

And when the student loan repayment moratorium ends, that means even less disposable income for consumers to spend on discretionary goods and services. First, it found 74% of respondents had increased their money-saving methods for online shopping last year, such as using coupons or joining loyalty programs that delivered discounts.

Consumer 308

Consumer Merchant Services Sporting Goods eCommerce 308

Retail TouchPoints

JUNE 1, 2023

As a former digital strategy executive at Starbucks and Amazon, and now a founder of Thred, an AI-driven NFT ratings-and-reviews site, I’ve been keenly following how brands use NFTs to engage with consumers. Postal Service have all launched NFT campaigns in the last year. Build a community. Easy, right? Not so fast.

Social Media 263

Social Media Retail Consumer Books 263

Retail TouchPoints

AUGUST 2, 2022

The pandemic helped bring countless brands online, but it also made it that much harder to keep a customer’s attention. One way to improve targeting and increase loyalty is to offer consumers personalization that really meets their needs. Personalization goes beyond knowing your customers’ names and emails.

Clothing 240

Clothing Fashion Channel Information 240

Retail TouchPoints

MAY 3, 2023

BGC places a priority on customer service, and we’re looking for ways to leverage technology to improve the experience for our customers,” said Shawn Sedate, CIO of BGC in a statement. “BGC Texas-based Brookshire Grocery Company (BGC) has chosen NCR Corporation to provide the foundation of its in-store POS technology.

POS 275

POS Payment Services Technology Operations 275

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

Customer Loyalty 215

Customer Loyalty Customer Retail Shipping Costs 215

Retail TouchPoints

NOVEMBER 28, 2023

However, the economic uncertainty of recent years has made some of us focus too closely on sales conversions, neglecting brand-building and nurturing loyalty. In another example, social media platforms are typically thought of as top-of-funnel: they have a wide reach, but not everyone using them is in a purchasing mindset.

Retail 237

Retail Social Media Channel Consumer 237

Retail TouchPoints

APRIL 11, 2023

With return policies differing from brand to brand, it can be exhausting for customers to keep track and often leads to more hassle than reward. Instead, returns should be viewed as an opportunity to create a positive experience for a customer, leading to a loyal customer base and long-term ROI.

Customer Retention 272

Customer Retention Customer Loyalty B2B Customer 272

Retail TouchPoints

NOVEMBER 17, 2023

When customers place ecommerce orders, the last thing they want is an unhappy surprise. The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. In other instances, customers might expect an upgrade for their trouble.

Shipping Costs 253

Shipping Costs Customer Experience Supplies Improvements 253

Optimizely

OCTOBER 22, 2020

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer loyalty. Today, brands no longer have to be retail icons or superpowers to be able to launch loyalty programs. belong to at least one loyalty program, and a typical U.S.

Payments 367

Payments Customer Loyalty Customer Retention Outdoor 367

Retail TouchPoints

AUGUST 10, 2023

Through an audit of various retail-specific mobile apps across product categories, Retail TouchPoints uncovered five feature categories that support the customer experience: User Interface and Experience Mobile app usage may be on the rise, but conversion rates are still a mere 1% to 2%.

Mobile 239

Mobile Retail Consumer Customer Experience 239

Kissmetrics

JULY 31, 2021

Should I Use the AIDA Model to Create My Conversion Funnel? The AIDA model is the traditional way to track the customer journey. Interest: Next, you build their interest in your product. turning them into a customer. The point of a conversion funnel is to build an effective buyer’s journey and increase your conversions.

Download 361

Download Social Media Subscription Customer 361

Retail TouchPoints

APRIL 27, 2023

Customer experience (CX) strategies often focus on using technology to improve steps in the customer journey, but CX can also be about the bigger picture: how their purchases impact our environment. For example, most consumers today are concerned about carbon emissions, climate change and sustainability.

Shipping Costs 276

Shipping Costs eCommerce Customer Shipping 276

Retail TouchPoints

AUGUST 7, 2023

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. Beyond Window Shopping Business customers are consumers too, and they want things on demand and with the convenience of a one-stop shop.

Subscription 235

Subscription B2B Mobile Customer Experience 235

Groove

NOVEMBER 21, 2022

The History of Loyalty Programs. Shortly after the American Revolution, the first recorded example of a loyalty program was implemented. In order to turn one-time purchasers into loyal repeat customers, merchants got creative. These retailers started to give customers branded copper coins, with little to no numismatic value.

Subscription 195

Subscription Merchant Services Gifts Live Chat 195

Retail TouchPoints

JANUARY 3, 2024

Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. The Cost of Maintaining the Returns Status Quo The existing fragmented and outdated returns process carries significant costs for retailers, both in financial terms and in customer satisfaction.

Retail 272

Retail Shipping Costs Improvements Customer Experience 272

Retail TouchPoints

NOVEMBER 18, 2020

It’s equally important to hold fast to some tried and true tactics to keep existing loyal customers. Studies show that loyal customers are more likely to make repeat purchases, which ultimately drives revenue. Studies show that loyal customers are more likely to make repeat purchases, which ultimately drives revenue.

Customer Retention 254

Customer Retention Information Customer Loyalty Mobile 254

Retail TouchPoints

JULY 8, 2022

In an increasingly competitive marketplace, retailers are now facing the challenge of capturing and maintaining market share and keeping their customers loyal. Say Farewell to Cart Abandonment, Welcome Loyal Customers. Customers see prices at two critical junctures in the buying process: when they visit a product page and check out.

Merchant Services 257

Merchant Services Payment Services Payments Point of Sale 257

Omnisend

MARCH 22, 2023

Reading Time: 4 minutes The purpose of loyalty programs is to offer customers access to exclusive prices and loyalty discounts. This can help not only with purchasing behavior, but also with customer retention. The best loyalty programs have the power to transform a business into a customer-centric profit machine.

Customer Loyalty 155

Customer Loyalty Customer Customer Retention Recommendation 155

Retail TouchPoints

MAY 20, 2022

The carts use computer vision to identify items by extracting visual features (including barcodes) of the items placed within them, and a built-in scale calculates totals for produce. Shoppers can check in with their telephone number and use the cart-mounted touchscreen to view the total as they add items to the cart. in a statement.

Shopping Carts 304

Shopping Carts Customer Loyalty Technology Mobile 304

Retail TouchPoints

MAY 31, 2023

As a business owner, negative reviews on your product or service can be distressing and damage your reputation and revenue, regardless of whether you are a beginner or an experienced entrepreneur with multiple exits. Remember that your response will be visible to other customers, and it’s crucial to maintain a positive tone.

Merchant Services 250

Merchant Services Improvements Social Media Mobile 250

Retail TouchPoints

AUGUST 26, 2021

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. According to Gartner , 87% of brands expect to compete on customer experience in 2021.

Consumer 316

Consumer Marketing Mobile Customer Experience 316

Retail TouchPoints

APRIL 3, 2023

billion on pet food and treats, supplies, medicine, vet care and other services in 2022, and are predicted to spend $143.6 Myos Fetch is a full-service SMS “concierge” for all things related to the brand and its focused, yet growing, product line. More than 66% of U.S. million or so homes spent $136.8 billion in 2023.

Payment Services 230

Payment Services Social Media Subscription Channel 230