Retail TouchPoints

SEPTEMBER 18, 2023

The most impactful ways generative AI will show up are likely: Advancing search functions far beyond what we’ve experienced in the past; Optimizing efficiencies for store associates; Supporting the most strategic discount approaches; and Devising the most compelling product descriptions.

Retail 323

Retail Gifts Recommendation Consumer 323

Retail TouchPoints

DECEMBER 24, 2021

At the same time, restaurant owners adopted new processes that allowed them to continue to serve customers during the pandemic. Or have these innovations become standard expectations in a new reality? The answer lies in balancing the dining experience with new realities of safety and satisfying customer expectations.

Payment Services 278

Payment Services Customer Experience Outdoor Technology 278

Retail TouchPoints

OCTOBER 12, 2023

The pharmacy chain’s comically long trail of coupons has practically reached icon status (if being a clue in the New York Times crossword puzzle is any indication; take a look at 60 Down from earlier this year). We quite literally put our money where our mouth is, and it really reinforces what we stand for.

Beauty and Health 287

Beauty and Health Consumer Shipping Costs Travel 287

Retail TouchPoints

APRIL 3, 2024

consumers wouldn’t repurchase from a brand after a poor returns experience. consumers and retain repeat customers. Steps to Building a Consumer-Friendly Returns Policy Offer flexible returns options : Flexibility in how returns are handled can significantly impact customer satisfaction. consumers coming back for more.

Shipping Costs 233

Shipping Costs Shipping Labels Shipping Consumer 233

Retail TouchPoints

SEPTEMBER 12, 2023

Seeking to support expansion into what it terms “strategic growth categories,” The Container Store has launched its “Uncontained” campaign, focusing on direct-to-consumer (DTC) products in categories including dining, entertaining, home décor and textiles.

Travel 262

Travel Customer Channel Retail 262

Retail TouchPoints

JANUARY 25, 2022

1-800-FLOWERS.com has amped up its cross-brand offerings just in time for its second-biggest holiday — Valentine’s Day — during which the company expects to deliver 23 million flowers, 15 million of which will be roses. Pricing for the Celebrations Passport program will remain $29.99

Payment Services 325

Payment Services Workshop Shipping Costs Subscription 325

Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. Personalization is now a hygiene and customers have come to expect it regardless.

Consumer 275

Consumer Customer Loyalty Customer Experience Recommendation 275

Retail TouchPoints

JANUARY 5, 2023

Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. But what does price really mean? Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers.

Shipping Costs 290

Shipping Costs Merchant Services Channel Consumer 290

Retail TouchPoints

NOVEMBER 1, 2023

Many involve making all in-store customer touch points, including scan-and-go devices and shoppers’ own phones, more targeted to shoppers’ needs in the moment. Retail TouchPoints (RTP): What are some of the biggest updates to this second edition of the book? for a lot longer than it has in the UK.

Books 289

Books Omnichannel Payments Mobile 289

Retail TouchPoints

OCTOBER 26, 2021

Customer experience personalization is at a turning point. Consumers have come to expect personalized online experiences, but many companies still think of personalization as aspirational, something that they can focus on later. More than half of consumers already expect this kind of experience. Study your data for gaps.

Customer Experience 254

Customer Experience Clothing Definition Channel 254

Retail TouchPoints

SEPTEMBER 30, 2020

Launching a successful premium loyalty program can be a matter of finding the right pitch: 70% of shoppers who don’t belong to a program would join one if the benefits were valuable, according to a study by Clarus Commerce. Your Best Customers Hold the Key to Your Top Value Proposition.

Customer 264

Customer Shipping Costs Shipping Consumer 264

Retail TouchPoints

MARCH 25, 2024

Are you ready to explore the evolved customer journey? This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge.

Retail 254

Retail Article Omnichannel Customer Experience 254

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Loyalty programs. The highest-ranking company implemented 85% of designated best practices, a significant increase from the highest score ( 72% ) in 2021. The result?

Omnichannel 286

Omnichannel Retail Mobile Social Media 286

Retail TouchPoints

NOVEMBER 24, 2022

These practices create a frictionless commerce experience that is efficient but unoriginal, making one brand indistinguishable from the next. Shoppers’ expectations have evolved, and it’s time ecommerce practices do so as well. Increased Brand Loyalty. The Movement from Website to Mobile App. Frictionless Commerce ?

eCommerce 264

eCommerce Mobile Merchant Services Recommendation 264

Retail TouchPoints

JUNE 1, 2023

We wanted to figure out what makes some NFT programs successful — Nike, Chanel and The Hundreds, to name a few — while others fall flat. Thanks to the data we’ve gathered, there are a few observations that jump out about what makes NFT programs work well for brands. Always foster inclusivity in your community.

Social Media 277

Social Media Retail Consumer Books 277

Smile.io

FEBRUARY 22, 2024

True customer loyalty is a brand for every ecommerce brand. And it’s earned through the experiences a customer has with your business over time. What makes it more valuable than short-term revenue is that a loyal customer will be your brand advocate, bring in customers, and always choose you over a competitor. 

Customer Loyalty 95

Customer Loyalty Shipping Costs Customer eCommerce 95

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. Next-gen loyalty programs offer cashback rewards for shopping.

Social Media 259

Social Media Marketing Customer Recommendation 259

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. With programs such as I’m a Celebrity, Get Me Out of Here!

Payments 311

Payments Payment Services Retail Channel 311

Retail TouchPoints

SEPTEMBER 14, 2023

Supply chain experts agree that the most powerful solutions are those that use predictive analytics to place the inventory customers want in locations as physically close as possible to that end consumer — a simple theory that can be devilishly hard to put into practice. in an interview with Retail TouchPoints.

Shipping Costs 278

Shipping Costs Fulfillment Shipping Customer Loyalty 278

Retail TouchPoints

FEBRUARY 6, 2024

Now, as competition in the pet sector intensifies, Petco is tapping into the inherent emotion of its category to create a similar sense of shared experience and loyalty in its customers. million families) now own a pet, up from 56% in 1988, according to the American Pet Products Association. A whopping 70% of U.S.

Beauty and Health 279

Beauty and Health Travel Customer Retail 279

Retail TouchPoints

NOVEMBER 14, 2022

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Customer support. billion in 2021 to $31.18

Customer Loyalty 358

Customer Loyalty Operations Improvements Customer Experience 358

Smile.io

MARCH 22, 2024

Your entire brand experience should work together to deliver the best customer experience possible. This includes your product line-up, promotional campaigns, and loyalty program.   If not, it may be time to migrate your loyalty program.    Seamlessly migrate your loyalty program in 4 easy steps. 

Customer Loyalty 83

Customer Loyalty Merchant Services Shopify Shipping Costs 83

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call.

Customer 277

Customer Multi-channel Channel Customer Experience 277

Smile.io

MARCH 20, 2024

Customers no longer simply appreciate being rewarded for their business—they expect it. In a highly saturated market, customers have endless choices of brands to support. The challenge for ecommerce brands is retaining customers and encouraging authentic customer loyalty.

Shipping Costs 77

Shipping Costs Shopify Customer Loyalty Merchant Services 77

Retail TouchPoints

JUNE 27, 2022

Retailers need to readjust their strategies business-wide as they prepare to meet empowered customers who have more choices than ever in a tough economy that’s giving them more reasons than ever to seek out the best price — wherever it may be. The result?

Shipping Costs 273

Shipping Costs Omnichannel Customer Retention Retail 273

Kissmetrics

JULY 31, 2021

A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? The AIDA model is the traditional way to track the customer journey.

Download 361

Download Social Media Subscription Customer 361

Algopix

JANUARY 22, 2024

Building a loyal customer base that consistently returns to make repeat purchases is the foundation of sustainable growth and profitability for any eCommerce business selling on Amazon. With over 200 million customers worldwide, Amazon offers sellers an unparalleled opportunity to tap into a vast pool of potential repeat buyers.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

Smile.io

DECEMBER 7, 2023

Once a loyalty program is launched, the work is far from over. It's imperative to continuously refine the program to ensure that you're maximizing the return on your invested time and resources. Let's take a look at a few specific ways you can use CRO to improve engagement with your loyalty offers.

Shopify 93

Shopify Customer Loyalty Blog Improvements 93

Retail TouchPoints

AUGUST 18, 2023

But what exactly does that mean? What Defines a ‘Digital Native’? It also means instant gratification of access , and that expectation translates to any integrated online experience,” said Garton. Gen Z and their younger counterparts in Gen Alpha are often referred to as “digital natives.”

Mobile 246

Mobile PayPal Consumer Customer Loyalty 246

Retail TouchPoints

AUGUST 17, 2022

from a year ago, while in-store sales rose 10%. From another perspective, research showed that on average, the online share of total spending rose sharply, from 10.3% According to the latest Mastercard SpendingPulse report, ecommerce transactions have declined 1.8% in 2019 to 14.9% at the peak of the pandemic. Advertising.

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Retail TouchPoints

SEPTEMBER 30, 2022

But research shows slashing marketing programs can undermine revenue and does not necessarily protect profits. More optimistic retailers will not pull back on spend and let their competitors steal their customers’ attention. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether.

Marketing 297

Marketing Retail Comparison Shopping Workshop 297

Smile.io

APRIL 15, 2024

Part of this success can be attributed to its loyalty and rewards program— Treat Rewards.    The pet industry giant recently refreshed its program.   What’s new? Whenever a brand reconfigures its loyalty program, there’s cause for worry amongst its most loyal customers.

Social Media 71

Social Media POS Gifts Events 71

Retail TouchPoints

SEPTEMBER 21, 2021

The 2021 Retail Strategy & Planning webinar series, now available on demand, brought together retailers, solution providers, practitioners and industry experts from firms including IDC, Alvarez & Marsal, WSL Strategic Retail and Cambridge Retail Advisors. How to Get the Most Value From Your Loyalty Program This Season.

Payments 265

Payments Payment Services Customer Experience Social Media 265

lateshipment

OCTOBER 2, 2023

What is relationship marketing? Relationship marketing is the kind of marketing in which you work to retain customers and maintain long-term relationships with them. It is a well-known fact that returning customers spend a lot more than your new customers. They know what values your brand holds.

Marketing 130

Marketing Customer Retention Channel Social Media 130

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. In today’s era of evolving privacy regulations — at least 38 U.S.

Customer 237

Customer Retail Information Consumer 237

Retail TouchPoints

NOVEMBER 2, 2021

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. There are lots of ways brands can create experiences for their customers, and one of the best ways is to mold that experience to a shopper’s busy, on-the-go life.

Point of Sale 299

Point of Sale Mobile Customer Marketing 299

Optimizely

JULY 19, 2018

Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. . Shoppers all but expect an incentive to buy. Not only is the repeat purchase at risk in these scenarios—so is customer loyalty. Yes, you want to create a customer experience that’s encouraging and friendly.

eCommerce 333

eCommerce Shipping Costs Customer Loyalty Shipping 333