Retail TouchPoints

APRIL 3, 2024

Childrenswear brand Carter’s has joined the growing slate of retailers reimagining their loyalty programs in recent months. Formerly known as My Rewarding Moments, the revamped Carter’s loyalty program will now be called simply Carter’s Rewards and will allow customers to earn points and perks faster.

Shipping Costs 147

Shipping Costs Customer Loyalty Gifts Shipping 147

Retail TouchPoints

FEBRUARY 26, 2024

A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected. In the U.S., the past year was the most active to date for passing state-by-state data privacy laws.

Improvements 311

Improvements Payment Services Consumer Banking 311

Retail TouchPoints

JANUARY 2, 2024

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving.

Consumer 283

Consumer Shipping Costs Customer Retention Information 283

Retail TouchPoints

NOVEMBER 1, 2023

Many involve making all in-store customer touch points, including scan-and-go devices and shoppers’ own phones, more targeted to shoppers’ needs in the moment. Retail TouchPoints (RTP): What are some of the biggest updates to this second edition of the book? RTP: You talk in the book about the idea of a “digital imperative.”

Books 277

Books Omnichannel Payments Mobile 277

Retail TouchPoints

FEBRUARY 28, 2023

A basic supply-and-demand analysis of this situation would suggest that with a suddenly more price-sensitive consumer base, brand and store loyalty would diminish as shoppers seek out savings from any brand or retail outlet that will offer them. Seizing the Moment That opportunity lies in the retail loyalty program.

Retail 272

Retail Books Consumer Social Media 272

Retail TouchPoints

JANUARY 16, 2024

To take just one pair of juxtaposing facts, Gen Z is indeed digital-first — but they do value the in-store experience, especially if the retailer can deliver “in-person experiences that can be differentiated by allowing for personalization and self-expression,” according to Lindy Li, Head of Customer Activation and Marketing at H&M.

Customer Data 274

Customer Data Customer Experience Fashion Customer 274

Retail TouchPoints

FEBRUARY 2, 2024

Steve Jobs once famously said that his job was to figure out what consumers want before they know they want it. It’s about figuring out what your customers and employees want and then aligning those expectations back to pieces of technology that deliver on that promise. ” They just want what they want when they want it.

Omnichannel 286

Omnichannel Payment Services Technology Banking 286

Retail TouchPoints

MARCH 20, 2024

Although marketers have known this has been coming for quite a while now, what’s changed is that it’s officially started. What is Conversational Commerce? This data gives marketing teams actionable insights to better understand and predict customers’ needs and behavior, therefore increasing customer satisfaction.

Small Business Retail 257

Small Business Retail Recommendation Consumer Customer Data 257

Retail TouchPoints

JANUARY 2, 2024

The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities. But if you already have a digital product in market, you’re already collecting the first-party data that will tell you what your customers are searching for. Take E.l.f.

Improvements 243

Improvements Retail Mobile Customer Experience 243

Retail TouchPoints

APRIL 3, 2024

consumers and retain repeat customers. Steps to Building a Consumer-Friendly Returns Policy Offer flexible returns options : Flexibility in how returns are handled can significantly impact customer satisfaction. A hassle-free returns policy, with clear, easy-to-follow instructions, can significantly enhance customer satisfaction.

Shipping Costs 200

Shipping Costs Shipping Labels Shipping Consumer 200

Retail TouchPoints

JANUARY 19, 2024

To address these compounding problems, retailers need to re-evaluate their operating priorities by focusing on cost-cutting measures that also enhance customer experiences, such as through automation, AI or other tech. Retailers must know what they are trying to achieve when seeking out new capabilities, experiences or offerings.

Payment Services 339

Payment Services Merchant Services Retail Customer Experience 339

Retail TouchPoints

MARCH 11, 2024

“Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams, driving relevance and impact means activating and leveraging those brand fans and superfans. Brands need to be more honest about what loyalty really means.

Social Media 254

Social Media Consumer Reference Definition 254

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 234

Shipping Costs Improvements Live Chat Retail 234

lateshipment

APRIL 28, 2024

From brick-and-mortar to e-commerce, businesses have been running successfully all these years by building their foundation on just a question — “What do customers want?” So, coming back to the question, “ What do customers want?” The Need To Focus On CX In Today's Business Landscape Customer demands are never the same.

Customer Experience 130

Customer Experience eCommerce Customer Merchant Services 130

Retail TouchPoints

JULY 6, 2023

To keep up with this rising demand, brands need to align themselves with green practices, especially as more consumers today are basing their purchase decisions and brand loyalty on company values. Consequently, these sectors lag behind and grapple with incorporating loyalty programs into their overarching sustainability strategies.

Customer Loyalty 235

Customer Loyalty Customer Retail Financial Services 235

Retail TouchPoints

APRIL 3, 2024

Chase Media Solutions is one of the first bank-led media offerings but it follows in the footsteps of the many major retailers drawing on their access to first-party customer data and close connections to consumers to help brands advertise to high-intent audiences. Like retailers, we have first-party data and a dedicated audience.

Small Business Retail 249

Small Business Retail Banking Retail Travel 249

Optimizely

OCTOBER 22, 2020

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer loyalty. Today, brands no longer have to be retail icons or superpowers to be able to launch loyalty programs. belong to at least one loyalty program, and a typical U.S.

Payments 367

Payments Customer Loyalty Customer Retention Outdoor 367

Retail TouchPoints

FEBRUARY 27, 2023

VS&Co)is piloting a new combined loyalty program for Victoria’s Secret and Pink that will allows customers to earn rewards when shopping both brands, regardless of their payment method. Customers previously earned perks through the Pink Nation loyalty program or by using their Victoria’s Secret credit card.

Gifts 276

Gifts Shipping Customer Other 276

Retail TouchPoints

MAY 29, 2023

But with 73% of consumers saying that “a good experience is key in influencing their brand loyalties,” according to PwC , there has never been a better time for brands to relook at their processes, upgrade their antiquated technology and find a new solution that delivers a fair experience to sustain customer loyalty.

Customer Loyalty 272

Customer Loyalty Payment Services Customer Experience Social Media 272

lateshipment

APRIL 9, 2024

If you’re an e-commerce merchant who wants their business to become successful, you need to become the customers’ favorite (offer them a great experience, stay ahead of the competition, improve profit margins, and whatnot). Such issues can deter customers from completing their purchases and lead to abandoned carts.

eCommerce 130

eCommerce Merchant Services Shipping Costs Customer 130

Retail TouchPoints

SEPTEMBER 18, 2023

The most impactful ways generative AI will show up are likely: Advancing search functions far beyond what we’ve experienced in the past; Optimizing efficiencies for store associates; Supporting the most strategic discount approaches; and Devising the most compelling product descriptions.

Retail 299

Retail Gifts Recommendation Consumer 299

Retail TouchPoints

JANUARY 4, 2024

CVS Pharmacy has evolved its loyalty program into two simplified membership tiers : the free loyalty tier will remain branded as ExtraCare, while the paid membership — previously called CarePass — has been rebranded as ExtraCare Plus. Launched nationwide in 2019 , the newly renamed ExtraCare Plus program currently has more than 6.5

Shipping Costs 247

Shipping Costs Shipping Other Management 247

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. However, these searching customers are not always finding what they’re looking for. The most common missing element: error tolerance.

Customer Experience 262

Customer Experience Customer eCommerce Customer Loyalty 262

Retail TouchPoints

SEPTEMBER 7, 2023

Retailers are tackling pressing issues, from wavering customer loyalty to finding the next channel or platform they need to sell on. To juggle long- and short-term priorities, executives must address key questions, including: How can we prepare for shifts in customer behaviors? What do you want to see?

Supplies 239

Supplies Arts Customer Loyalty Fulfillment 239

Retail TouchPoints

AUGUST 3, 2022

As a result, retailers need to rethink how they attract and retain customers by looking at data not just from recent months but also from the last time shoppers felt this much economic pressure — the Great Recession of 2008-2009. Of course, the world and shopper of 2022 are both quite different than what they were nearly 15 years ago.

Retail 290

Retail Fashion Technology Other 290

Retail TouchPoints

DECEMBER 21, 2023

Ulta Beauty will kick off 2024 with a fresh look for its loyalty program a decade after its debut in 2014. 1, 2024, the Ultamate Rewards loyalty program will become Ulta Beauty Rewards , and along with the new name will come enhanced benefits for the program’s 42.2 Beginning Jan.

Gifts 239

Gifts Social Media Channel Other 239

Retail TouchPoints

JANUARY 18, 2022

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. In fact, 61% of consumers have joined a loyalty program to get discounts for holiday shopping. 3 Steps for Inspiring Customers to Stay Engaged.

Customer Retention 286

Customer Retention Social Media Shipping Point of Sale 286

Retail TouchPoints

OCTOBER 12, 2023

We quite literally put our money where our mouth is, and it really reinforces what we stand for. That’s not a one-time decision, we take a hit on that every year economically, but it tells you what we stand for. All of this] creates loyalty and that health authority [with our customers].

Beauty and Health 267

Beauty and Health Consumer Shipping Costs Travel 267

Retail TouchPoints

FEBRUARY 16, 2024

J.Jill has achieved levels of customer loyalty that other retailers can only aspire to. The women’s apparel and accessories retailer, which generates nearly $600 million in annual sales via ecommerce and a footprint of 247 stores, boasts an average customer lifecycle spanning 10 years.

Accessories 216

Accessories Customer Loyalty Events Apparel 216

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Strong data protection vision and strategy, brought to life in clear practices, create a sense of trust and enhance customer loyalty. Ecommerce sales in the U.S.

Customer Loyalty 299

Customer Loyalty Customer Consumer Gifts 299

Retail TouchPoints

AUGUST 2, 2022

Consumer frustration with poorly targeted online ads, combined with concerns about data sharing, create a major roadblock to tracking consumer buying signals and finding out what people want. The pandemic helped bring countless brands online, but it also made it that much harder to keep a customer’s attention.

Clothing 240

Clothing Fashion Channel Information 240

Retail TouchPoints

DECEMBER 20, 2021

These new blended shopping habits are evolving and will be key to building brand loyalty in 2022 and beyond. Informed more and more by what they see on social media, consumers search for specific products not only with keywords but images, and if the results don’t show what they’re looking for, they move on.

Consumer 355

Consumer Retail Travel Omnichannel 355

Retail TouchPoints

APRIL 25, 2024

This year alone, the list of retailers that have launched or beefed up their loyalty and membership programs includes Albertsons , Carter’s , PetSmart , Target , Sunglass Hut , Staples , Lowe’s , Ulta Beauty and CVS. Newegg+ is designed to help customers shop Newegg easier from day one with outstanding free benefits.”

Consumer Electronics 147

Consumer Electronics Electronics Shipping Costs Retail 147

Retail TouchPoints

AUGUST 23, 2023

Phygital retail experiences, in which physical elements and technology coexist, offer opportunities to bring customers closer to your brand. Customers can try on and test apparel under these simulated conditions (no sales inventory is available on-site), and then purchases are shipped directly to their homes.

Travel 212

Travel Clothing Technology Customer Loyalty 212

Retail TouchPoints

MARCH 31, 2023

Retailers know that customer engagement must be the focus of their marketing efforts. And it’s increasingly clear that brands that embrace financial services within the customer journey are scoring highly on engagement scores. Many customers bail at this point. This means lost sales and irritated customers who blame the brand.

Financial Services 262

Financial Services Payment Services Payments Small Business Retail 262

Retail TouchPoints

DECEMBER 24, 2021

At the same time, restaurant owners adopted new processes that allowed them to continue to serve customers during the pandemic. The answer lies in balancing the dining experience with new realities of safety and satisfying customer expectations. What Diners Expect in a New Era. Rethink loyalty.

Payment Services 269

Payment Services Customer Experience Outdoor Technology 269

Retail TouchPoints

MAY 25, 2022

Loyalty has grown in importance alongside customer retention, with a strong loyalty program and company values both remaining important parts of building out a long-term relationship with customers. shoppers list shared values as the biggest factor behind brand loyalty. .” Zero waste is not enough.

Customer Retention 256

Customer Retention Shipping Costs Shipping Gifts 256