what-is-omnichannel-marketing-and-how-to-implement-it-for-your-ecommerce-store 
Retail TouchPoints
NOVEMBER 27, 2023
Looking for even more data and insights to power your approach? Check out Part 1, which focused on improving CX and Part 2, which focused on empowering store associates. We all have a voice, and we all have a collaborative conversation around the decisions we implement.”
Retail TouchPoints
MAY 4, 2023
Oh great, another screen I need to market on, said no brand manager ever. And yet 2023 may be remembered by C-suite marketing teams everywhere as the year when the not-very-exciting category of digital signage became supercharged thanks to two key elements: retail media networks and first-person data.
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Retail TouchPoints
APRIL 25, 2023
Retailers that prioritize ecommerce recognize that the end-to-end user experience is more important than ever. Consumers expect convenient, interactive shopping experiences, from online to in-store and everything in between. As a result, more brands need to look for ways to incorporate 3D and AR tech into their omnichannel strategy.
Retail TouchPoints
APRIL 10, 2023
We need to make sure that the rollout, and what we roll out when, is all very coordinated, otherwise one bit will fail and then the whole chain breaks.” The ultimate goal is to deliver personalized, omnichannel experiences to customers in all of Pandora’s 100 markets.
Retail TouchPoints
OCTOBER 5, 2021
I was recently speaking with a senior executive from a convenience store chain who told me that his company had an epiphany a few months after COVID-19 took hold in the U.S.: “We Brands and retailers need to rethink what it means to provide that level of service and convenience now that expectations have changed.
Retail TouchPoints
JULY 20, 2022
OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. The result? Loyalty programs. Loyalty programs.
Retail TouchPoints
FEBRUARY 22, 2023
Even beforethe pandemic, the narrative focused on how malls were navigating the rise in online shopping and the associated fall in foot traffic. During the pandemic, focus shifted to ways shopping malls were attempting to make shopping faster, easier and safer for consumers with curbside services offerings and other omnichannel capabilities.
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