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What Is Showrooming and What Should You Do About It?

Wiser

What is showrooming? Showrooming is when shoppers view a product inside a brick-and-mortar store, then use a mobile device to check the price of that product across online marketplaces in search of the best deal. Should these shoppers find a cheaper price online, they’ll leave the store without buying the product.

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As Legacy Bridal Retailers Flounder, DTC Brand Azazie is Selling 5,000 Dresses a Day

Retail TouchPoints

A key reason for the last trend may be that many of today’s younger consumers aren’t in love with the drawn-out, showroom-style shopping experience of traditional bridal retail. One of the key things we do at Azazie, and a big industrywide push, is more customization and personalization. “One bridal industry.

Retail 238
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Returns: The Hidden Opportunity for Retail

Retail TouchPoints

Bracketing is the process of ordering multiple items with the intent of keeping one; effectively, it is bringing the showroom to your living room. We should not overlook the rise of subscription-based retail from the likes of Rent the Runway, Stitch Fix, Trunk Club, Le Tote and now Amazon Wardrobe.

Retail 336
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Why Digital-Native Brands Are Moving In-Store

Optimizely

In the retail industry, 2017 was a record year — but unfortunately not for a reason we should celebrate. Why, then would any digital-native brand ever think about opening a brick-and-mortar store in this climate? Why, then would any digital-native brand ever think about opening a brick-and-mortar store in this climate?

Workshop 312
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How to Build Ecommerce Experiences for the Metaverse

Retail TouchPoints

Many have been very skeptical about VR and AR in the past because, despite grand promises about what they would achieve, they’ve mostly failed to deliver on the scale that the industry hoped for. You don’t have to look very hard to see that forward-thinking retailers are deploying immersive 3D experiences for their customers.

eCommerce 263
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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

With all the grandiose statements made about the metaverse in the past year, many small- to medium-sized businesses (SMBs) aren’t exactly sure where they fit in. Not everyone has the resources that multi-billion dollar global corporations like Facebook or Microsoft do, so how can SMBs possibly hop on the metaverse bandwagon?

Marketing 334
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Why Walmart is Doubling Down on Augmented Reality

Retail TouchPoints

It’s about time. When Walmart makes three different announcements about the same tech in the course of one week, it’s a sign of something bigger happening in the retail landscape. Augmented reality tech is nothing new — in fact, it’s been around since 1968 (surprising, right?).

Apparel 363