Retail TouchPoints

JANUARY 16, 2023

That’s why many brands are looking for strategies to elevate the digital shelf — the online touch points where products are displayed. Much like a shelf in a physical store, customers use the digital shelf to browse, find and engage with brands. What Challenges do CPG Brands Face with Ecommerce?

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Social Media Consumer eCommerce Online Retail 162

Retail TouchPoints

MARCH 1, 2023

Purina is taking advantage of these possibilities, using the technology to connect with its retail partners to design planograms remotely, which can save time and boost sustainability with accurate shelf simulations. However, COVID-19 created a significant hurdle for this approach. We were no longer able to be at aisle.

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Technology Travel Customer Experience Retail 290

Retail TouchPoints

JANUARY 23, 2024

And after three years of pandemic aftershocks, industry experts confirmed what everyone in attendance felt (especially in their aching feet): the Big Show is officially back. The top five themes include: 1. The top five themes include: 1.

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Retail TouchPoints

JULY 17, 2023

IoT technology is especially relevant in managing the supply chain of sensitive products like food with short shelf life or medicine. Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers and provides data-driven insights for decision-makers. from 2023 to 2030.

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Retail TouchPoints

AUGUST 19, 2022

They’re embracing a true blending of digital and physical channels that allows them to touch and feel a product in the store, add it to their shopping lists, do more digging into how the product was sourced and developed, and then have it delivered later. Is it at the price point I’m willing to pay? Can I relate to this company?

Technology 264

Technology Shipping Costs Omnichannel Mobile 264

Wiser

JUNE 1, 2021

The answer lies in the digital shelf. What Is a Digital Shelf? Let’s dive right in: what are we talking about when we say “digital shelf”? The digital shelf is your online storefront. Of course, not all digital shelves are created equal. Above the Fold.

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Retail TouchPoints

AUGUST 19, 2021

From a logistical standpoint, every product sees a minimum of eight physical touch points between its manufacturer and the store shelf. Each time that product is touched — whether it’s moving from a warehouse or fulfillment center, being loaded onto a truck or being put on a shelf — costs money. The Role of the Brick-and-Mortar Store.

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Retail TouchPoints

JULY 3, 2020

After years of shaking up every vertical from print media to automotive sales and financial services, digital transformation is finally becoming an imperative on supermarket and retail shelves. According to McKinsey , personalized brick-and-mortar experiences are the next frontier in digital.

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Retail TouchPoints

JULY 12, 2023

At the top of the list is computer vision — a field of artificial intelligence that enables computers to interpret digital images or video. That could include customized digital signage and instant discount offers based on your purchase history. The past few years have been a rollercoaster ride for the retail industry.

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Retail TouchPoints

JULY 12, 2022

That’s exactly what happened at the end of June — Walmart announced the rollout of an AR shopping tool for furniture , the acquisition of AR optical tech company Memomi and shared plans for a new in-store AR shelf scanning tool. Augmented reality tech is nothing new — in fact, it’s been around since 1968 (surprising, right?).

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Apparel eCommerce Toys Omnichannel 363

Retail TouchPoints

MAY 4, 2023

And yet 2023 may be remembered by C-suite marketing teams everywhere as the year when the not-very-exciting category of digital signage became supercharged thanks to two key elements: retail media networks and first-person data. Similarly, Kroger is introducing new digital signage at e-car charging stations in parking lots.

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Retail TouchPoints

APRIL 13, 2023

It’s about more than having the most eye-catching packaging or best shelf spot — although these are important factors. To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. How can your wine brand stand out among thousands of competitors?

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Retail TouchPoints

JULY 29, 2022

People think about promiscuity in a sexual context, but what we really mean here is an openness, a willingness to try something new ,” said Brooks in a session at the Retail Innovation Conference & Expo (RICE) earlier this year. What does that mean exactly? Digital Disruption has ‘Completely Rewired’ Shoppers.

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Retail TouchPoints

SEPTEMBER 21, 2022

These tools help brands better understand the visual wants and needs of their consumers, and ensure all their visual content is optimized to resonate both in-store and across the digital shelf. Due to compliance regulations, CBD brands have limited options when it comes to promoting and selling their products.

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Consumer Social Media Technology eCommerce 284

Kissmetrics

DECEMBER 14, 2021

I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. The achievement recognizes NP Digital for its substantial growth, continues expansion globally, services diversification, and impact on the industry.

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Wiser

JULY 6, 2021

Another area where technology is revolutionizing retail is on the shelf, quite literally: smart shelves. But what are smart shelves? What Are Smart Shelves? Smart shelves are a grouping of technologies that provide new features and functions to the traditional store shelf. Our usual shelf is just that—a shelf.

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Multi-channel Food and Beverages Technology Omnichannel 158

Retail TouchPoints

NOVEMBER 7, 2023

With a rich tapestry of brands on her resume, including the Walt Disney Company and Playboy , Patrick has been a driving force in the brand’s big, bold efforts to win the eyes, hearts and dollars of Gen “Zalpha,” including ShimmerVille , its Roblox experience, which was designed as a digital franchise when it was introduced in October 2022.

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Jewelry Consumer Accessories Technology 249

Retail TouchPoints

APRIL 22, 2024

And that’s exactly what happened. Twenty-five years ago, Tariq Farid saw some fruit displayed in a unique way at an event. He turned the idea into a business — and Edible Arrangements into a household name. Retail TouchPoints: How do the company’s origins relate to you and your family? That’s actually how we started franchising.

Food and Beverages 229

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Retail TouchPoints

JUNE 26, 2023

The complicated patchwork of state laws governing the sale of alcoholic beverages has been one factor, but this particular industry’s digital revolution also has been delayed by its inherent structure. Now it’s becoming truly omnichannel, and it’s about being at your best wherever you met the customer in their digital journey.

Food and Beverages 268

Food and Beverages eCommerce Fashion Information 268

Retail TouchPoints

AUGUST 20, 2021

During a recent retailX webinar , a panel of executives representing packaging, supply chain operations, data and analytics, digital optimization and in-store experience came together to discuss the potential of the “Store as Media” model , how it operates and what is required for success.

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Salsify

MAY 30, 2022

"Salsify is what builds our brand online. At the end of the day, the digital shelf is for driving sales, and Salsify helps us do that.". Carrie Mesing, Director of Ecommerce Marketing Strategy, Danone. When I arrived at Danone during the start of the pandemic in 2020, we already had a partnership in place with Salsify.

eCommerce Marketing 148

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Wiser

NOVEMBER 29, 2023

They aim to encourage these entities to stock more of the product, allocate more shelf space, or promote it more vigorously to customers. What is Trade Promotion? What is Consumer Promotion? Tactics often include bulk buying discounts, rebates, or incentives like free point of sale displays.

Consumer 146

Consumer Customer Loyalty Supplies Customer Retention 146

Wiser

MARCH 16, 2021

Shelf placement. There’s a good chance just reading those words triggers a flashback to an argument over the best location on the shelf for a new product. However, there are a few strategies you can use to make shelf placement a little more manageable. What is Shelf Placement? Why Does Shelf Placement Matter?

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Definition Toys Games Retail 147

Retail TouchPoints

JANUARY 27, 2023

In other words, “head” is what you first see when any webpage loads. How to Explain Composable Commerce to a 5-Year-Old Composable commerce takes the headless concept and applies it to the entire digital infrastructure. People visit websites to learn about products and efficiently buy them. How Does Headless Work?

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eCommerce Platforms eCommerce Technology Improvements 259

Retail TouchPoints

DECEMBER 1, 2022

If you have on and offline sales channels, don’t rely on digital metrics alone. Whereas offline behaviour is always much harder to measure, so it’s tempting to skew your marketing toward what’s easy to execute and justify. Latest figures from the Office for National Statistics show a 0.5% drop in spending last month, with a 1.6%

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Retail TouchPoints

NOVEMBER 10, 2023

Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. Read on to learn: What is retail media? What is a retail media network? 10, 2023 What is retail media?

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Retail Social Media Multi-channel Channel 284

Retail TouchPoints

OCTOBER 24, 2023

What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly what attendees at Advertising Week NY did last week as thousands of marketing and brand executives descended on the former Manhattan Mall in midtown for the annual conference and trade show.

Food and Beverages 267

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Retail TouchPoints

SEPTEMBER 30, 2020

Companies are constantly trying to master the art of a perfectly organized retail shelf. At best, they will become frustrated as they search for what they need. In addition, planogram compliance allows retailers to fill available eye-level shelf space with their most profitable and popular items to maximize sales opportunities.

Technology 164

Technology Retail Mobile Arts 164

Retail TouchPoints

OCTOBER 4, 2023

Even though “digitally native” is on the short list for describing Gen Z, its members are most certainly in-store shoppers as well, albeit with their own set of priorities and expectations. We wanted to make sure that we took a deeper dive, understanding that this is a complex group.

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Retail TouchPoints

JUNE 26, 2023

What’s different is the UPC is being replaced by a 2D barcode on the product itself. Giving Customers More of What They Want By contrast, the new 2D barcodes bring the ability to marry the physical and digital worlds, allowing brands and retailers alike to create nuanced customer experiences.

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Merchant Services Retail Shipping Costs Customer Experience 276

Retail TouchPoints

JANUARY 4, 2023

But businesses are discovering that digital tools can provide customers with a new way to provide a personalized and engaging shopping experience. Having streamlined methods for accessing eye-catching media makes shopping more enjoyable for what can otherwise be a mundane online experience. The advantages of buying online are clear.

eCommerce 270

eCommerce Omnichannel Comparison Shopping Recommendation 270

Retail TouchPoints

AUGUST 12, 2020

Moving forward, they will need to take what they have learned, look around to their peers for best practices and act with a sense of urgency, agility and resilience. The retail industry is relentlessly innovative. Whether it is the in-store or online experience, technology will play a key role in meeting these customer and societal changes.

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Retail Fashion Technology Customer Experience 275

Retail TouchPoints

SEPTEMBER 20, 2023

It combines a growing audience staring at a large-format screen with the ability to target highly specific segments and the power of real-time digital attribution. One answer is place-based digital out-of-home (DOOH) screens located at or near the physical locations where these brands’ products are sold.

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Retail TouchPoints

MARCH 8, 2021

As we learn from guests what they love about Ulta Beauty Herald Square, we will incorporate aspects into other stores where feasible and appropriate,” said Kecia Steelman, Chief Store Operations Officer of Ulta Beauty in an interview with Retail TouchPoints. One feature that customers already are embracing is virtual makeup try on.

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Mobile Operations Retail Other 262

Retail TouchPoints

DECEMBER 27, 2021

The rise of what the CMO Council calls “ the self-reliant buyer ” has flipped much of the sales action to the top of the funnel. It’s slowly been moving there, but the pandemic just shot it through because now everything’s digital. Want more tips and tools to make 2022 a banner year? So why did they use third-party data?

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Marketing Consumer Download Games 277

Profitero

MARCH 2, 2020

Here at Profitero, we use the term “digital shelf” frequently to describe what we do and why we do it. However, digital shelf is much more than a buzzword, it is an important concept to understand in the world of eCommerce. Contents: What is the digital shelf? Challenges of the digital shelf.

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Improvements Channel Consumer Management 103

Retail TouchPoints

JULY 29, 2021

This is a natural fit for WHP, as we can leverage our global network and digital platform to help Toys ‘R’ Us and Babies ‘R’ Us around the world.”. But how will Toys ‘R’ Us, a traditional retailer of a bygone age, fare in an era dominated by online channel growth and purchase journeys heavily influenced by digital touchpoints?

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Toys eCommerce Omnichannel Gifts 306