After 25 Years, a Rebrand is Just the Beginning for Edible
Retail TouchPoints
APRIL 22, 2024
And that’s exactly what happened. Farid Silber: I was six years old when the first Edible store opened, so I’ve been in the store since I was a kid: at the back of the house making arrangements, dipping strawberries, wrapping arrangements when I was nine or 10 , then taking orders over the phone when I was 12 or 13. times a year.
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