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What Kind of Rewards Program Should Your Brand Use?

Smile.io

Not too long ago, rewards programs were synonymous with classic points programs. Since then, customer preferences and competitive landscapes have changed the face of ecommerce and as a result, rewards programs have had to change with it. More importantly, how do you build the best program for your customers?

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Next-Gen Co-Brand Cards are Tailored to You, by You

Retail TouchPoints

In a world filled with loyalty offers, it’s all about offering the right rewards and experiences at the right moments. That’s expressing appreciation for loyalty: A customized experience and a personal touch that goes above and beyond, which has forever made me a brand advocate.

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Loyalty Programs: Why and how do they work?

Optimizely

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer loyalty. Today, brands no longer have to be retail icons or superpowers to be able to launch loyalty programs. belong to at least one loyalty program, and a typical U.S.

Payments 367
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Retail Brands Have Missed the Mark on NFTs: Three Ways to Get it Right Going Forward

Retail TouchPoints

Though standards are scarce, fraud is rife and big wins are few, many retail brands have already tested the NFT waters. As a former digital strategy executive at Starbucks and Amazon, and now a founder of Thred, an AI-driven NFT ratings-and-reviews site, I’ve been keenly following how brands use NFTs to engage with consumers.

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The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

To keep up with this rising demand, brands need to align themselves with green practices, especially as more consumers today are basing their purchase decisions and brand loyalty on company values. With consumers demanding more green initiatives, retailers and brands must reframe their business goals and programs.

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5 Tips for Maintaining Subscription Momentum

Retail TouchPoints

That’s a good sign for CPG brands, which are capable of making the most seamless transition to subscriptions: deodorant, toothpaste, diapers and even smoothie packets quickly become part of consumers’ routines. Tapping data to further personalize and optimize program strategies.

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Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

What was once a burden ? Use A Lead Capture Tool. Jumpstart your email marketing strategy by leveraging a lead capture tool, such as Justuno , to convert more prospects into leads. Create pop-ups that display on your site and offer visitors the option to subscribe to emails and sign up for newsletters. The right content.

Marketing 367