Retail TouchPoints

OCTOBER 5, 2023

Mimicking Green Giant or Coca-Cola was a big improvement over what had come before — a plain white can with nothing but “green beans” or “soda” on the label. Mimicking Green Giant or Coca-Cola was a big improvement over what had come before — a plain white can with nothing but “green beans” or “soda” on the label. Alas, not quite yet.

Retail 244

Retail Specialty Retailers Multi-channel Consumer Electronics 244

Retail TouchPoints

FEBRUARY 1, 2024

Even though inflation has been easing in recent months, a majority ( 70% ) of retail CFOs say they plan to raise prices in 2024 — although 60% said the price hikes would be slight rather than significant, according to the 2024 Retail CFO Outlook Survey from consulting firm BDO. Can Retailers Win a Pricing ‘Game of Chicken’? “We

Games 217

Games Retail Definition Management 217

Retail TouchPoints

MARCH 20, 2024

If you’ve ever entered a website on your computer or phone, then you’ve probably seen the “Allow Cookies?” pop-up, giving you the option to enable that site to remember your data or not. What is Conversational Commerce? What is Conversational Commerce? Conversational commerce. Let’s explore.

Small Business Retail 258

Small Business Retail Recommendation Consumer Customer Data 258

Retail TouchPoints

FEBRUARY 7, 2024

There are exceptions of course, and there are certain retailers that are ahead of the curve when it comes to applying digital tactics in stores, but for the most part the best retailers have been able to do is use their websites, apps and social feeds as listening tools to understand what their consumers want.

eCommerce 263

eCommerce Electronics X-cart Point of Sale 263

Retail TouchPoints

APRIL 10, 2024

In recent years the price of these “free” tools has come into focus: loss of privacy, mental health issues, overconsumption that is having a grave environmental impact, political unrest and human rights violations, to name just a few. David Donnelly, filmmaker and director of “The Cost of Convenience.”

Retail 268

Retail Technology Consumer Other 268

Retail TouchPoints

FEBRUARY 2, 2022

Unlike a marathon, pricing shouldn’t feel as daunting to kickstart, no special running shoes needed or a major time investment. In fact, there’s no reason you should be missing dinner any night of the week to deal with the data dilemma when it comes to pricing. Begin with what you have and build a plan to fill in the gaps.

Retail 236

Retail Recommendation Outdoor Customer Data 236

Retail TouchPoints

JANUARY 12, 2023

They explain they want to do better on Amazon. But they don’t have the time or resources to figure out why their sales on the internet’s largest retail site aren’t doing better. But they don’t have the time or resources to figure out why their sales on the internet’s largest retail site aren’t doing better.

Shipping Costs 269

Shipping Costs Fulfillment Channel Shipping 269

Retail TouchPoints

APRIL 10, 2024

Those forces from the days of the pandemic look to continue well into 2024 as stubborn inflation and higher interest rates continue to burden brands and retailers, which are faced with the unenviable task of balancing increasing costs with what consumers can bear. As costs rise, so do prices, and Americans have been largely undeterred.

Customer Loyalty 252

Customer Loyalty Payment Services Customer Consumer 252

Retail TouchPoints

NOVEMBER 24, 2023

By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition. The upside to UGC and ratings and reviews is that it is readily available if you have products your audience already loves.

Social Media 287

Social Media Events Gifts Consumer 287

Retail TouchPoints

APRIL 11, 2024

But what are the most forward-thinking retailers doing with AI this year? Retailers are readying auto-shopping bots that allow consumers to enter very detailed preferences (styles, brands, materials, sizes, prices, etc.) Those early use cases make sense because they deliver immediate results. AI agents will shop for you.

Retail 281

Retail Mobile Consumer Operations 281

Retail TouchPoints

NOVEMBER 13, 2023

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. Hallinan offered more context into Brooklinen’s evolving omnichannel strategy, and how each of these channels and touch points connect to the core brand story and ecommerce experience.

Omnichannel 260

Omnichannel B2B Channel Customer 260

Retail TouchPoints

MARCH 25, 2024

Register now to take advantage of the discounted pricing before rates go up on April 19 ! Planned topics include: Tangible use cases for artificial intelligence (AI); Content marketing strategies that drive awareness and build trust; The evolution of contextual commerce through connected TV (CTV), retail media and other emerging channels.

Retail 227

Retail Article Omnichannel Customer Experience 227

Kissmetrics

DECEMBER 10, 2020

You’re already doing so much for your business. How do you successfully manage your online reputation, too? You can do it and do it well. But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. Different ORMs cater to different services.

Management 363

Management Social Media eCommerce SEO 363

Retail TouchPoints

APRIL 22, 2024

Retail TouchPoints: How do the company’s origins relate to you and your family? And that’s exactly what happened. RTP: How has your role in the company evolved over the years? RTP: Why did you separate your store and tech operations? We had a customer walk into our first store in East Haven, Conn.

Food and Beverages 230

Food and Beverages Gifts eCommerce Fulfillment 230

Retail TouchPoints

OCTOBER 4, 2023

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. To do this, Reduto and her team immerse themselves in the industries they serve — and one of the largest is retail. said Reduto.

Retail 255

Retail Consumer Shopping Carts Technology 255

Retail TouchPoints

DECEMBER 14, 2023

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. The Unseen Costs of a Poor Post-Purchase Journey Bad customer experiences can lead to shoppers leaving your business, even if they love your brand.

Customer Experience 253

Customer Experience Shopping Carts Presentation Social Media 253

Retail TouchPoints

JUNE 9, 2023

What went wrong? In the case of Bed Bath & Beyond (BB&B), what had been positive points of differentiation in the retailer’s heyday became progressively less unique — and some even turned into negatives. RTP: What were, or became, the retailer’s weak points? Why couldn’t they fix it? in 1971.]

Department Stores 256

Department Stores Consumer Accessories Apparel 256

Kissmetrics

JUNE 9, 2020

So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. The product is what the company sells. Just like the one below.

Marketing 363

Marketing Events Blog Channel 363

Wiser

MAY 15, 2023

For some, implementing a new pricing strategy can feel like a real shot in the dark. Set your prices too low and you’ll miss out on profit. Too high, and you’ll lose sales to your competitors. But what factors into an effective pricing strategy? And how exactly do you measure this?

Consumer 146

Consumer Marketing Management Other 146

Kissmetrics

JULY 12, 2021

Marketing is important to your business. That’s wasting your precious time that you could use for other tasks. What if there was a way to simplify? Keeping up with what you should be measuring or targeting can be exhausting, difficult, and time-consuming. What is Marketing Automation? The good news?

Marketing 362

Marketing Payment Services Payments Events 362

Retail TouchPoints

MAY 3, 2022

When negotiating, brands need to understand what their goals are, their own profitability, total spending — and anticipate what Amazon might ask for. A critical driver of profitability is having the right items in your assortment. Every year ecommerce brands negotiate their contractual terms with Amazon. Don’t make this mistake.

Shipping Costs 245

Shipping Costs Supplies Shipping eCommerce 245

Kissmetrics

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. To do this, you have to understand what makes Instagram a powerful e-commerce tool. Don’t worry. Here’s how to get started.

eCommerce 362

eCommerce Shipping Costs Social Media Customer Experience 362

FastSpring

APRIL 18, 2024

These include how to account for local pricing and preferred local payment methods, varied buyer behaviors, how to display checkouts with local languages, and much more — all of which can be different for every country you want to sell into. In this article, we focus specifically on price localization: What price localization is.

Payments 78

Payments Presentation Merchant Services Payment Services 78

Retail TouchPoints

DECEMBER 8, 2023

CTV’s flexibility, accessibility and pricing make it a better deal for consumers, and its advanced advertising capabilities make it better for brands. This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50% , according to Neilsen.

Channel 311

Channel Shipping Costs Social Media Webinar 311

Kissmetrics

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Social Media 356

Social Media Customer Loyalty Improvements Customer Experience 356

Retail TouchPoints

JANUARY 9, 2024

In 2020 he joined Alibaba, where he is now tasked with developing the company’s strategy and building platform-level solutions around international shipping, logistics, cross-border trade and global expansion. How did you see that conversation shift in 2023, and where do you think it’s headed in 2024?

Supplies 257

Supplies Shipping Costs Small Business Retail Recommendation 257

Kissmetrics

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. You could use the help of an expert if: You’re struggling to acquire or retain customers You aren’t getting the ROI you’d like from social media Your social media strategy is all over the place You or your team don’t have much social media experience.

Social Media 298

Social Media Marketing Document B2B 298

Retail TouchPoints

AUGUST 17, 2022

Long story short, it’s getting harder and harder to bring shoppers to your store, so it makes a lot of sense to make the most out of what’s already in hand in an efficient and effective way. It’s hard to say that 2022 has been the year of ecommerce so far. from a year ago, while in-store sales rose 10%. in 2019 to 14.9%

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Retail TouchPoints

NOVEMBER 12, 2021

Smart brands and retailers will take advantage of an extended holiday season by giving consumers what they need and by focusing on a particular shopper base that might not have been on their radar last year: frugal shoppers. What are Frugal Shoppers and Why do They Matter? Delighting Customers with a New Pricing Strategy.

Comparison Shopping 262

Comparison Shopping Channel Travel Operations 262

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Retail TouchPoints

SEPTEMBER 2, 2022

Establish Your Value Proposition. Brands and retailers should keep a close eye on competitors already in these markets, how they’re performing and what unique differentiation they can add to the category. It could come from style, it could come from price point or it could come from assortment.”. The four keys to success are.

Merchant Services 304

Merchant Services Shipping Costs Channel eCommerce 304

Retail TouchPoints

AUGUST 10, 2023

From generating product descriptions and dynamic pricing to improving data quality and automating redundant tasks, AI has been monikered as the magical fix-it-all technology that promises to slash time-to-market, quadruple employee productivity and deliver larger-than-life customer experiences. AI is only as effective as the data it receives.

Shipping Costs 239

Shipping Costs eCommerce Customer Experience Recommendation 239

Retail TouchPoints

MARCH 6, 2024

After all, Ibrahim admittedly isn’t a “real estate guy,” he is a designer by background and joined LGIM to “completely reinvent and rethink how we do retail spaces within the business,” he recounted in an interview with Retail TouchPoints. That sits along two strands: one being, how do you shift the culture internally?

Small Business Retail 258

Small Business Retail Events Merchant Services Consumer 258

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Ditto for timepieces.

Marketing 363

Marketing PPC SEO Magazine 363

Kissmetrics

NOVEMBER 16, 2020

But how do you make the most of Walmart Marketplace ? What is Walmart Marketplace? Once you register as a seller and upload your listings, your items appear in the search results alongside Walmart’s products and other Marketplace vendors. You set your prices and fulfill orders, and you build your own brand.

Merchant Services 360

Merchant Services Payment Services Shipping Costs eCommerce 360

Wiser

MARCH 6, 2023

It’s no secret that there is an abundance of different pricing strategies to choose from. It’s a big decision, and the health and success of your business rely on you making the right choice. One popular pricing strategy that you can choose is velocity pricing. What Is Velocity Pricing?

Fashion 158

Fashion Clothing Other Improvements 158

Kissmetrics

OCTOBER 13, 2021

You have three months left to hit your sales targets and end the year on a high note. Your sales pipeline is dry. No one is signing up for your offers, and your forecast looks bleak. I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets.

B2B 290

B2B Social Media Shipping Costs Marketing 290