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Where Should Customer Referrals Land?

Smile.io

If you’ve been keeping up with us for a while, you know we love a good referral program. But the key is to make sure it is actually a good referral program. And one of the most important details is where customers end up after they click on the referral link. Ecommerce customers are no different.

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Where Should Customer Referrals Land?

Smile.io

When it comes to running a successful referral program, getting someone to click a referral link is only half of the equation. You still need them to accept your offer and get them interested enough in what you are selling to take action.

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10 Direct Response Marketing Examples

Kissmetrics

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. Unlike other marketing strategies that focus on building relationships with prospects first, direct response marketing seeks to turn prospects into customers in one step. What is Direct Response Marketing?

Marketing 301
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The 8 Most Important Conversion Rate Metrics You Should Be Tracking

Kissmetrics

If your website isn’t hitting its goals, which ones should you pay attention to and work to improve? And understanding where visitors are finding your site is key. Referral visitors: These visitors click through a link to your site from somewhere else, whether that’s another website, a social media page, or somewhere else.

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Rewards Case Study: PetSmart Treats Rewards (+How to Recreate ther Program)

Smile.io

Whenever a brand reconfigures its loyalty program, there’s cause for worry amongst its most loyal customers.   That’s because rewards program changes devalue the points currency more often than not, making them less enticing to loyal customers. Will my points be worth the same value? Are you changing your rewards?

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How to Build the Best Referral Program in 2023

Smile.io

We noticed someone with a similar product or have asked our inner circle for a referral when we are searching for something to buy.     The key to a good referral is trust. Referrals bring in new customers and reward your loyal customers at the same time. ” What is a referral program?

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Top Loyalty Program Features (+How To Choose The Best Software)

Smile.io

Customers no longer simply appreciate being rewarded for their business—they expect it. In a highly saturated market, customers have endless choices of brands to support. The challenge for ecommerce brands is retaining customers and encouraging authentic customer loyalty.