Wiser

AUGUST 30, 2023

Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability. It involves creating a positive brand image, delivering quality products or services, and fostering strong relationships with your customers.

Management 147

Management Social Media Customer Loyalty Reference 147

Retail TouchPoints

MAY 18, 2022

Why Engaging Customers is More Important Than Ever. Philipson identified four key components of the new benefits consumers want from retailers: Establish a human connection ; Align with personal values ; Gain trust to build a long-lasting relationship; and Add value to shopping at a physical location in real life.

Retail 285

Retail Clothing Consumer Customer 285

FastSpring

JANUARY 26, 2024

With years of experience at managing customer success (CS), Jake Dipple knows how important it is to foster collaboration between businesses and their customers. In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Jake about his thoughts on: What Customer Success is at a high level.

Customer 136

Customer Payment Services Payments Other 136

Retail TouchPoints

APRIL 15, 2021

Thomas Husson, VP and Principal Analyst at Forrester , believes that the next decade will belong to these multilocal firms, which are midsize enterprises that “expand by prioritizing regional differences and local operations.”. If you’re in marketing, you’ve likely heard the phrase “go global, act local” more than once.

Consumer 212

Consumer Marketing Technology Clothing 212

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. A story that captivates your senses and entices you to become a part of it.

Customer 96

Customer Retail Customer Retention Recommendation 96

Retail TouchPoints

OCTOBER 11, 2022

A Trust and Relationship Accelerant’. Nearly 125 million Americans now listen to podcasts monthly, according to eMarketer. Perhaps more importantly, Insider Intelligence estimates that the time this group of listeners spends with their podcasts is 53 minutes per day. Podcasts in particular combine two things that do that.

Retail 299

Retail Books Download Presentation 299

Retail TouchPoints

DECEMBER 14, 2021

Unlike the past, in which photographers and videographers were the sole gatekeepers of setting up and documenting the moment, the scene or “money shot,” today’s audiences — disciples of social media communication — are attracted to visuals that must be captured. Experience design is entering a new era — with new players involved.

Social Media 317

Social Media Events Document Marketing 317

lateshipment

NOVEMBER 26, 2023

It covers impulse buyers — who make unplanned purchases motivated by emotional triggers such as peer pressure or “FOMO” from the holiday trends, gift givers — who are purchasing products for others, early bird or last-minute shoppers, and shoppers of different demographics (age, gender, spend threshold, etc).

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Kissmetrics

FEBRUARY 2, 2021

This signals the need for SaaS brands to segment their content assets and interfaces to hone in on messages that speak directly to specific customers. Changes to Facebook’s algorithm a few years ago have also caused organic reach for pages to remain in decline, though you may still be able to find some success in organic if you get creative.

Social Media 320

Social Media B2B Games Marketing 320

Kissmetrics

APRIL 22, 2021

Email marketing’s success rate comes from its high ROI , which DMA states comes in at around $58 for every $1 spent. Tracking and optimizing this metric can help you understand how effective your email content is in engaging your customers. Email marketing is one of the most important strategic channels in a marketer’s toolkit.

Improvements 257

Improvements Outdoor eCommerce Marketing Marketing 257

Kissmetrics

FEBRUARY 10, 2021

Measuring and testing the success of your strategy helps you drive additional improvements and lets you know what’s working. The Basics of a Successful Sales Funnel. Before I dive into the specifics of building one, it’s important to define the key components of a funnel and how they should work together to make sales.

PPC 315

PPC Social Media Books Improvements 315

Kissmetrics

APRIL 28, 2021

You can reach new customers, track your results, and manage your budget. It means creating ads that provoke a response or an emotion. Humanizing your brand can give you a competitive edge and improve customer retention. It shows you’re taking a customer-centric approach, and you understand your buyers. It’s simple.

PPC 195

PPC Customer Retention Social Media Recommendation 195

Algopix

JANUARY 3, 2024

Crafting Your Amazon Store for Seasonal Success Creating Seasonal Listings Crafting compelling product listings is an art form that extends beyond mere descriptions. Crafting Your Amazon Store for Seasonal Success Creating Seasonal Listings Crafting compelling product listings is an art form that extends beyond mere descriptions.

eCommerce 85

eCommerce Social Media Fulfillment Presentation 85

lateshipment

OCTOBER 30, 2023

The Post-purchase CX Mandate Knowing what’s coming and staying ahead of delivery and return-related issues is key to perfecting post-purchase. The impact they bring is catastrophic — wrecking customer experience, straining customer support teams, and ultimately threatening profit margins.

eCommerce 130

eCommerce Shipping Costs Shipping Customer Experience 130

Smile.io

FEBRUARY 22, 2023

Chances are they’ve done something to build a real emotional relationship with you—one that’s not based on how much you saved or the perceived discount you got. A study by Gallup found that 70% of customer decisions and purchases are based on emotion. Now ask yourself why you buy from them.

Social Media 64

Social Media Blog Omnichannel Marketing 64

Kissmetrics

MARCH 15, 2021

One of the key things that make millennials unique is their relationship with technology. Millennials are something of a mythical bunch in society. Much is said about their behaviors and preferences, yet many of the stories seem to contradict. When Were Millennials Born? What Makes Millennials Unique?

Social Media 264

Social Media Travel Technology Marketing 264

Kissmetrics

OCTOBER 25, 2020

Read on to find out which decision is better for you. You are hiring a whole team and their network, which can sometimes be ten or more people. If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. The Benefits of Working With a Digital Marketing Agency.

Marketing 361

Marketing Channel Reference Social Media 361

Optimizely

AUGUST 14, 2018

But few brands are lucky to attain the ranks of true customer loyalty. But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Understanding customer psychology. Not very far, it seems.

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

Optimizely

APRIL 18, 2019

Your most loyal and valuable customers shop across multiple channels, both online and offline. In fact, customers don’t see “channels” in the same way as marketers do. In either case, you need a consistent and delightful experience for your customers — no matter where they buy. Bringing the in-store experience online.

Marketing 299

Marketing POS Channel Clothing 299

Ecommerce Platforms

NOVEMBER 17, 2022

You’ve built your ecommerce store , found customers who enjoy your products, and accelerated operations, until…you hit a plateau. And if you’ve had success with an ecommerce site, you’ve probably already established a niche. Looking for a complete ecommerce checklist that will help you to grow your online business? Look no further.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Smile.io

JULY 7, 2023

Community is at the core of successful DTC ecommerce brands like Blume, Pura Vida Bracelets, Allbirds, Cuts Clothing, (and many more brands). Removes dependency on ads and promotions for traffic There has been a deep reliance on ads to aquire customers to make that first purchase or simply create brand awareness.

Customer Retention 83

Customer Retention Blog Customer Experience Jewelry 83

Kissmetrics

JUNE 14, 2018

Marketers everywhere are trying to harness social media to improve customer experience, boost brand awareness, and increase sales. A women’s online clothing store supporting a non-profit wildlife conservation organization saw a 192% increase in social media sales with Facebook leading to new customer acquisition.

Social Media 220

Social Media Definition B2C Food and Beverages 220

Kissmetrics

OCTOBER 24, 2020

While looking through your business objectives, you suddenly feel your organization needs to shake things up a bit. Unfortunately, your in-house team doesn’t have the required expertise to push through change. So what do you do? Hire a consultant, hands down. Let’s start by reviewing how you can find the best consultant for your company.

Improvements 276

Improvements Document Reference Recommendation 276

Kissmetrics

APRIL 12, 2021

If you do it right, you could benefit from a loyal customer base, regular billing, predictable financials, and enhanced brand profile. Plus, since your customers pay the same price each month, a subscription box offers some degree of stability in your revenue stream, which helps you predict your finances more accurately.

Subscription 265

Subscription Shipping Costs Payment Services Payments 265

Kissmetrics

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Marketing 357

Marketing Social Media SEO Presentation 357

Smile.io

FEBRUARY 22, 2024

True customer loyalty is a brand for every ecommerce brand. And it’s earned through the experiences a customer has with your business over time. What makes it more valuable than short-term revenue is that a loyal customer will be your brand advocate, bring in customers, and always choose you over a competitor. 

Customer Loyalty 94

Customer Loyalty Shipping Costs Customer eCommerce 94

Smile.io

NOVEMBER 15, 2023

Every brand aims for a loyal customer base that will support them no matter what. Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.

Customer Loyalty 58

Customer Loyalty Customer Beauty and Health Food and Beverages 58

365 Retail

OCTOBER 21, 2022

Successfully focusing on its two primary audiences — pet parents and pet professionals — has helped Hill’s tailor its messaging and engagement strategies to build meaningful customer relationships. . We’re obsessed with this idea of the gravity of a notion where we’re pulling customers closer to us. Cookies are dying.

Consumer 52

Consumer Social Media eCommerce Download 52

Smile.io

JANUARY 25, 2023

A loyalty program's name is often undervalued but is crucial to establishing a relationship with those who join. It can be the difference between a customer choosing to join your brand community or shop somewhere else. For starters, loyalty is an emotion your customers feel for your brand. So how do you do that?

Definition 70

Definition Customer Loyalty Reference Blog 70

Kissmetrics

APRIL 6, 2018

Sales managers can either inspire their teams and help them reach their goals or crush their morale, which leads to a decrease in your company’s profitability. Sales managers can either inspire their teams and help them reach their goals or crush their morale, which leads to a decrease in your company’s profitability.

Management 208

Management Books Technology Document 208

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 168

Consumer Payment Services Fulfillment Multi-channel 168

BigCommerce

JANUARY 25, 2018

Boost the lifetime value of your customers. Product photography is an essential part of both online and offline advertising for successful catalogues, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumer. Here, we’ll show you how to take images that: Engage.

White Paper 419

White Paper Clothing Outdoor Improvements 419

Smile.io

JANUARY 27, 2022

DICK’S Sporting Goods and Nike recently announced they would be taking their long-standing business relationship to the next level by partnering on customer loyalty. Customers of DICK’S and Nike can now link their DICK’S’ ScoreCard and Nike Membership loyalty program accounts to unlock exclusive products, events, and offers.

Sporting Goods 81

Sporting Goods Customer Loyalty Customer Events 81

365 Retail

MAY 19, 2021

Nostalgia has been a recurring theme in the past year, a feeling of longing for a time in the past with which we associate sentimental longing or wistful affection. Netflix series such as Stranger Things, or The Crown, have been key markers of a nostalgia trend. . The Nike/Stranger Things image – Photo by Alex Haney on Unsplash.

Customer Experience 103

Customer Experience Customer eCommerce Consumer 103

Smile.io

JANUARY 26, 2023

Imagine having customers that continue to engage with you beyond your products. This is a sign of a loyal brand community, and some of the most successful businesses are strong because of it. A brand community is a group of customers who are invested in a brand beyond what is being sold. What is a brand community?

Beauty and Health 102

Beauty and Health Events Clothing Customer 102

Smile.io

MAY 15, 2023

Often ecommerce businesses will focus solely on the acquisition of a customer. Regardless if those customers are qualified or have the intention to return for a repeat purchase. Whether you’re just starting a business or trying to grow an existing one, it’s tempting to see every customer you acquire as equally valuable.

Shipping Costs 78

Shipping Costs Arts Blog Social Media 78

Wiser

JULY 13, 2021

You have a list of goals: they could involve specific campaigns and promotions, or they’re larger corporate objectives and key results. Either way, you need to hit your numbers in order to have a successful quarter. How efficient are your field teams on a daily, weekly, or monthly basis? What’s the fix here?

Management 158

Management Information Retail Travel 158