Talkoot

MARCH 9, 2017

That’s why companies that have only one writer pulling the whole weight of the content department aren’t likely to see accurate, authoritative, crystal-clear copy — the kind of copy that closes the deal. Talkoot helps teams move the content through a series of steps defined by your company. Writers need a lot of support.

Other 60

Other Reference Management Banking 60

Talkoot

MARCH 19, 2020

Talkoot helps companies put their brand language on autopilot so no matter where shoppers come in contact with your brand, they hear a consistently powerful voice. Which is why you'll likely never see them on a product page. It’s hard to keep that story consistent all the way down to the PDP or hangtag.

Webinar 78

Webinar eCommerce Channel Document 78

Talkoot

DECEMBER 5, 2018

If you like your soft, broken-in easy chair, why don’t you sit in one at the office? In fact, why don’t you just wear your pajama pants to the office? It’s why you can’t tell an Old Spice fan that they ought to switch because Secret is an objectively “better” deodorant that keeps you 30 percent drier. Probably lots of them.

Travel 74

Travel Clothing Fulfillment Other 74

Talkoot

DECEMBER 10, 2017

This requires both process change as well as new kinds of solutions such as Talkoot. Why Direct To Consumer E-commerce Brands Are Winning Over Retail. Amid Retail Apocalypse The Future of Commerce Is Community. Summary: This articles reviews Doug Stephens (Retail industry futurist) presentation at the annual VOICES meeting.

eCommerce 60

eCommerce Article Fashion Operations 60

Talkoot

APRIL 5, 2018

We built Talkoot because all companies need to tell a compelling story, with personality and authenticity for every shopper. Forbes: A Millennial Manifesto: Why Gen Y will change the world. Ken Hughes, for instance, says that in response to Generation Z "Brands need to have a common voice, common data and common system."

Retail 60

Retail Fashion Article Presentation 60

Talkoot

FEBRUARY 11, 2019

Perfection reinforces the status quo, which is why market leaders embrace it, and why No.2 sponsored by Talkoot! Take, on the other hand, Google’s true story of Saroo Brierley, lost in India at age 5, who found his family more than a quarter-century later using Google Earth. Those feelings you’re feeling? It’s obsolete.

Webinar 84

Webinar Games Consumer Online Retail 84

Talkoot

DECEMBER 7, 2018

IN HIS BOOK “I IS AN OTHER,” METAPHOR EXPERT JAMES GEARY EXPLAINS WHY AND HOW OUR BRAINS MAKE MEANING USING METAPHORS, NOT FACTS. Brian Hennessy, Co-Founder and CEO of Talkoot. I have a vague recollection of studying the basic principles of metaphor in high school.

Books 84

Books Presentation Other 84

Talkoot

JULY 5, 2018

Here are five reasons why Talkoot thinks D2C is here to stay in the modern marketing playbook. When customers are willing to provide personal data for marketing purposes, why not collect it and use it for more targeted, strategic marketing?" Leighton Interactive: "Why Customer Data Collection is Crucial".

Consumer 74

Consumer eCommerce Accessories Clothing 74

Talkoot

JANUARY 25, 2024

How to optimize product content for large language models Brian Hennessy Talkoot Co-Founder & CEO Some call it Large Language Model Optimization (LLMO). ” Explain why it’s great. Value: Explain why the product is priced as it is and the value consumers will get from it. Be specific.

Information 78

Information Demo Books Consumer 78

Talkoot

DECEMBER 10, 2018

Brian Hennessy, Co-Founder and CEO of Talkoot. These are the concrete words our brains like best, which is why all our favorite books, songs, jokes and conversations are full of them. Why does he spend so much time offering real world examples? Why, like most business communication, doesn’t he just make his point and move on?

Books 87

Books Blog Presentation Events 87

Talkoot

MARCH 1, 2023

Why enterprise brands should think carefully about using ChatGPT for generating product descriptions Lizzie Davey Writer Thinking about using ChatGPT to generate your product descriptions? See how brands use Talkoot’s AI to drive conversion. Because ChatGPT can’t readily deploy across teams. A total headache? Absolutely.

Demo 78

Demo Books Multi-channel Information 78

Talkoot

FEBRUARY 22, 2018

At Talkoot, we identified six strategies that working together will help brands and retailers succeed this year. GeekWire: Full Text: In Annual Shareholder Letter, Jeff Bezos Explains Why it Will Never Be Day 2 at Amazon. Econsultancy: "Three Reasons Why Agility Works for Content Creators, Not Just for Techies".

eCommerce 87

eCommerce Clothing Consumer Technology 87

Talkoot

OCTOBER 20, 2022

Talkoot keeps your evergreen copy stored safely so you can revert back to it with just one click. Use customer reviews, user-generated content, and product videos to showcase your products and weave a story around why customers should buy them. B&Q promotes its Black Friday “Fortnight”. Not sure how to publish product stories?

Marketing 78

Marketing Demo Electronics Consumer 78

Talkoot

SEPTEMBER 23, 2022

Comparing Talkoot and Airtable Lizzie Davey Writer Organizations used to choose single, general-purpose tools that worked “just fine” for all team members. If you’ve done your due diligence and are stuck between Talkoot and Airtable, let us break down what each tool does and why the best app might not always be the most obvious.

Merchant Services 78

Merchant Services Demo Channel Management 78

Talkoot

APRIL 2, 2023

But different AI writing models are suited to different activities—which is why Talkoot calls on different models for different purposes. Accuracy is valued far more than creativity when it comes to titles, so Talkoot uses a simpler, template-based writer that is incredibly accurate but not particularly creative.

Demo 78

Demo Multi-channel Books SEO 78

Talkoot

FEBRUARY 16, 2023

Why AI is critical to retail success The global AI market in retail is expected to reach $31.18 The How Talkoot creates, curates, and stores product information in one central place. AI in action Outdoor Research produces product copy 4x faster with Talkoot. billion by 2028. Take adidas, for example.

Retail 78

Retail Customer Loyalty Outdoor Recommendation 78

Talkoot

AUGUST 28, 2023

First, we’ll cover why shoppers might use a chatbot over a search engine, then we’ll dive into each chatbot and talk about the pros and cons of using each as an AI shopping assistant. Why use a chatbot over traditional search engine for product research? See how brands use Talkoot’s AI to drive conversion.

Demo 78

Demo SEO Information Subscription 78

Talkoot

JANUARY 24, 2023

Why large ecommerce brands should avoid general AI tools There are several drawbacks to using generative AI solutions like ChatGPT and the tools we mentioned above. Talkoot Writing hundreds of product descriptions can lead to a serious case of writer’s block. Here are some of the most common.

Small Business Retail 78

Small Business Retail eCommerce Retail Toys 78

Talkoot

MARCH 4, 2021

And while it’s very simple to keep your story straight when you have 15 or 30 products in your inventory, I am also going to show how you can wow customers with great stories even if you have 1000s of fast moving SKUs with a product information system like Talkoot. Talkoot is the single source of truth for product information for your brand.

Outdoor 78

Outdoor Information Apparel Live Chat 78

Talkoot

FEBRUARY 24, 2017

I attended the Outdoor Retailer Winter Market with some Talkoot team members, and for me it felt like I was finally home. Talkoot is built for content and ecommerce managers, and the writers. See next section to understand why. They’re not the main attendees at the show but some do typically join at least in the initial days.

Marketing 60

Marketing Outdoor eCommerce Magazine 60

Talkoot

FEBRUARY 6, 2017

I wondered, Is that why it’s so cheap ? Which is why I hate it. Given that a well-written piece of product copy can generate five figures or more in sales and usually costs under $100 to produce, it staggers the imagination as to why most brands don’t get that little product description right. And what does 21.2CFM even mean?

Shopping Carts 68

Shopping Carts Social Media Definition Consumer 68

Retail TouchPoints

APRIL 11, 2023

The good news is that it’s easy to sit there and now show people why this recommendation came up the way it did. The more black box it is, the less adoption you’re gonna get.

Retail 299

Retail Merchant Services Technology Information 299

Retail TouchPoints

APRIL 11, 2023

The good news is that it’s easy to sit there and now show people why this recommendation came up the way it did. The more black box it is, the less adoption you’re gonna get.

Retail 276

Retail Merchant Services Technology Information 276