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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

Customer satisfaction and loyalty are paramount in today’s competitive ecommerce landscape, since customers have countless brands, retailers and marketplaces to choose from. For a more reliable and actionable picture, businesses need metrics like Earned Growth Ratio (EGR). One negative interaction can easily drive them away.

eCommerce 147
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Introducing Smile Plus

Smile.io

Introducing Smile Plus , a new plan for high-volume brands looking to build customer loyalty effortlessly.    Our goal is simple with Smile Plus—enterprise loyalty, made easy.   Smile Plus is Smile.io’s plan for high-volume brands looking for a customer loyalty program that will scale with them.  

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How to Seamlessly Migrate Your Rewards Program

Smile.io

Your entire brand experience should work together to deliver the best customer experience possible. This includes your product line-up, promotional campaigns, and loyalty program.   If not, it may be time to migrate your loyalty program.    Consider migrating to Smile.io

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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year.

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Best Shopify Apps for Fashion Stores

Ecommerce Platforms

But unless you have the store set up to handle every aspect of modern online selling, your fashion store isn’t going to make it. Using Shopify opens up an entire marketplace of ecommerce apps that can give you everything you need to build a fashion store online. What can you do when you use Shopify apps?

Fashion 197
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How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs

BigCommerce

You can clearly see the number of new vs. returning customers. And you can clearly see this particular brand is heavily focused on increasing returning customer spend. . It also means your customer lifetime value is low (which decreases how much you will be willing to spend on advertising –– and thus will limit your ad visibility).

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How to Target Generation X Through Paid Ads

Kissmetrics

If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Your customers are individuals, but they also belong to a group based on what year they were born. Why You Should Target Generation X Through Paid Ads.