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Your Brand Guide on Retail Product Placement

Wiser

There are two broad types of retail product placement: at the shelf level and at the store level. We’ve gone deeper on shelf-level product placement (does “eye level is buy level” ring a bell?) Of course, there’s a limit to how much a brand can influence product placement.

Retail 144
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How to Effectively Monitor Planogram Compliance

Wiser

In the competitive world of retail, ensuring your products are in the right place at the right time can mean the difference between profit and loss. A planogram is a visual diagram that details where every product on a retail store shelf should be placed. Are the products arranged correctly?

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Shelf Placement: How to Get Your Products Where They Need to Be

Wiser

Shelf placement. There’s a good chance just reading those words triggers a flashback to an argument over the best location on the shelf for a new product. However, there are a few strategies you can use to make shelf placement a little more manageable. What is Shelf Placement? The Brand Definition.

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Winning Strategies for Maximizing Digital Share of Shelf

Wiser

Prioritizing your digital share of shelf is paramount if you want to get ahead in the eCommerce space. This critical metric, reliant on online product visibility and positioning, holds significant sway over brand awareness, customer preference, and ultimately, sales performance. Why is DSOS critical for online retailers?

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Year in Review: The Top 10 Wiser Blogs of 2021

Wiser

We launched our Commerce Execution Suite , welcomed new teammates in our Paris and Monterrey offices, added more in-store and online solutions, and rolled out a bunch of features and services to make your job easier. That’s why dynamic pricing is such an enticing proposition for retailers. We also published 70 blogs in 2021!

Blog 147
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Holiday Competition Is Going To Be Fierce, But Not For The Obvious Reasons

Retail TouchPoints

Although marketers have been uber-focused on planning, achieving success during the retail holiday season is going to look very different this year. Retailers are moving fast to ensure that each and every digital avenue to the customer is optimized. Clean your email contact lists. And now more than ever, email reigns supreme.

eCommerce 175
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Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan

Retail TouchPoints

MINISO has a big but simple goal: “We hope to make MINISO a popular lifestyle brand among young people by bringing joy to the world,” said Robin Liu, CMO and Head of Ecommerce for the fast-growing brand. The expansive location features more than 3,000 products, most of which are part of the $10 N’ Under model.