BigCommerce

JULY 26, 2018

It’s not just video sites like YouTube, either. Hubspot found 45% of people watch Facebook or YouTube videos for an hour or more each week. YouTube reports that mobile video consumption rises 100% every year. Those videos can be regular posts, ads, Stories, cover videos, profile videos, or even comments on social posts.

Social Media 287

Social Media BigCommerce Demo Events 287

BigCommerce

APRIL 18, 2018

Setting proper benchmarks for your ecommerce KPI list to track success. Return on Ad Spend (ROAS): This your revenue generated from your marketing efforts divided by your marketing costs. Setting up proper benchmarks for your ecommerce KPI list. Benchmarks are vital to your business’ growth. Want more insights like this?

Download 418

Download eCommerce Social Media Shopping Carts 418

Kissmetrics

MARCH 19, 2021

It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Generating over $134 billion in ad revenue , Google is the largest provider of PPC services. Its platform, Google Ads, is often the first stop for people beginning PPC marketing.

PPC 287

PPC Marketing Social Media SEO 287

Ecommerce Platforms

MARCH 15, 2023

Currently, the “creator economy”, made up of YouTube stars, streamers, influencers, and more, is changing the way people connect with, consume, and even research products online. Many children today say they want to grow up to become a YouTuber, a TikTok star, or an Instagram influencer. The creator economy is valued at $104.2

Payments 104

Payments Social Media Hobbies Channel 104

ROI Revolution

JUNE 17, 2022

PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google also has the biggest ad revenue share compared to Amazon and Facebook, garnering 28.6% of total ad spend in 2021 compared to 11.6% By 2026, mobile search ad spend will total $160.25

PPC 78

PPC Mobile Social Media Search Marketing 78

Store Growers

AUGUST 27, 2019

In this post, we’ll take a close look at the part Google Ads plays in generating that revenue. A strategy we’ve seen for a couple of brands in our Google Ads Aces series.). Interestingly YouTube drives 40% of the social traffic, which works out to about 117k visits /mo. MVMT Google Ads Campaigns Overview. Search Ads.

Merchant Services 89

Merchant Services Channel Other Customer 89

Store Growers

MARCH 6, 2023

Optimized targeting in Google Ads is a perfect example of this, especially when contrasted with options like audience expansion targeting that allow marketers to define ad audiences manually. What Is Optimized Targeting in Google Ads? The signal is a sort of a benchmark for defining criteria for targeting new users.

Conversion Optimization 91

Conversion Optimization Improvements Other Customer 91

Store Growers

JULY 9, 2019

But below the surface, a lot more is happening, including a good bit of Google Ads. Not to take any credit away from the great brand and community they’ve built, but Glossier also spends a good amount on ads. Mostly Instagram and Facebook ads but I even saw some experiments with Reddit ads. Glossier Google Ads Campaigns.

Shipping Costs 147

Shipping Costs Travel Other Shipping 147

Store Growers

MAY 16, 2019

In this latest installment of Google Ads Aces, we’re going to take a look at Away. Let’s try to figure out how they accomplished this and what role Google Ads has played and still plays today! This indicates a strong affiliate program, fueled by reviews on YouTube & Instagram. Away’s Google Ads Campaigns.

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

Inflow Insights

JANUARY 15, 2020

Working with hundreds of eCommerce stores has shown us that the right answer isn’t “one-size-fits-all” when it comes to what marketing benchmarks to meet. The best benchmark in most cases is where you currently are for a given KPI. Of course, you need traffic from SEO and Paid ads in order to get an audience to convert.

PPC 162

PPC eCommerce SEO X-cart 162

ROI Revolution

JULY 12, 2023

For example, resharing a clip from a YouTube video on an Instagram Reel won’t be as impactful; on the other hand, TikTok videos and Instagram Reels can go hand-in-hand. Is the organic CTR healthy compared to industry benchmarks? YouTube Shorts also can’t be underestimated. Are engagements translating into clicks?

Marketing 78

Marketing Social Media Beauty and Health Food and Beverages 78

Kissmetrics

APRIL 16, 2018

These innovations can help you improve your CTR you and make sure your ads are profitable. Hack #1: Location ad extension. When your physical storefront is the main place where conversions occur, you need to include your store address in your ads. A location ad extension displays your store’s address within the ad.

Merchant Services 209

Merchant Services Shipping Costs eCommerce Mobile 209

ROI Revolution

MAY 16, 2022

LinkedIn is a particularly viable opportunity for B2B companies, making up one-third of all US B2B digital display ad revenue. In 2022, US B2B LinkedIn display ad spend is expected to reach nearly $2 billion, up from $1.64 In 2019, Reddit’s annual ad revenue was $94 million. Telegram Ad Platform. Tying It All Together.

Social Media 78

Social Media B2B Food and Beverages Download 78

Inflow Insights

APRIL 17, 2018

What you’re about to read are specific strategies we’ve gathered from some of the top experts in SEO — including several strategies we picked up at the SearchLove Conference : How to rank in YouTube searches. It’s tempting to benchmark your click-through rate (CTR) against the global average data compiled by sites like Advanced Web Ranking.

SEO 137

SEO eCommerce Multi-channel Reference 137

Omnisend

FEBRUARY 9, 2023

CPM has increased 108% on Google and YouTube, while there has been an 89% rise in the cost of Facebook ads. In our BFCM 2022 report, we found that the volatility in ads had encouraged brands to rely more heavily on owned channels like email and SMS, and that these channels were more effective than ever.

Hobbies 88

Hobbies eCommerce Marketing Leisure 88

Inflow Insights

NOVEMBER 12, 2019

Testing the waters of a new ad type or PPC channel. Limited Skillset: Many consultants specialize in a single field of paid media such as Google Ads OR Facebook Ads. We also do a fair amount of in-house training with our team members and receive periodic training from ad platforms like Google and Facebook.

PPC 92

PPC eCommerce Management Seminar 92

Kissmetrics

SEPTEMBER 11, 2018

By looking at metrics related to the user such as bounce rate, time on site, pageviews per visitors (and 5 other signals), we were able to come up with benchmarks that you should aim for. You don’t want people to leave your site… unless they are going to buy something or click on ad. We ended up analyzing 518 sites.

SEO 257

SEO Mobile Article Games 257

BigCommerce

JUNE 13, 2017

It often takes advertising to acquire –– and if they don’t come back to purchase again, you’re return on ad spend stays steady, rather than increasing over time. It also means your customer lifetime value is low (which decreases how much you will be willing to spend on advertising –– and thus will limit your ad visibility).

Shipping Costs 417

Shipping Costs Customer Loyalty Customer Social Media 417

Ecommerce Platforms

MARCH 10, 2021

Plus, you can create some useful benchmarking reports to track your progress over time. Take a look at the key rivals suggested by the tool, and pick the ones you want to get benchmarked against – it’s very unlikely that you can realistically compare your strategies to Amazon or eBay while developing a local e-commerce brand.

Social Media 104

Social Media SEO Shipping Costs eCommerce 104

SellBrite

JULY 7, 2020

Be considered a low-risk profile Have Shopify Payments or a third-party payment provider Process a minimum amount of sales, though Shopify doesn’t disclose exactly what this benchmark is. Add fuel to your ad spend. It’s accessible for merchants in all stages of growth—you can get started with just $50 and some Facebook ads.

Shopify 125

Shopify Merchant Services Payment Services Shipping Costs 125

Inflow Insights

JULY 1, 2021

At the same time, their company is continually growing and adding new products, providing a wealth of news and topics to share with potential customers. We’ve been running Vitrazza’s paid social campaigns for a while, and one thing is clear: Social proof ad creative is gold for their high-priced, luxury item.

Shipping Costs 79

Shipping Costs Marketing Other Customer 79

Kissmetrics

MARCH 12, 2018

It’s more than just a digital rolodex, and with each new feature that is tweaked and added LinkedIn improves as a channel for B2B traffic and lead generation as well as hunting ground for new career opportunities. Visitors then can see all the skills others have endorsed you for, adding an element of social proof to your expertise.

Marketing 205

Marketing Recommendation B2B Other 205

AcquireConvert

AUGUST 27, 2020

Facebook ads previews. Monitor competitors’ ad copy and landing pages. This can help you with market mapping and benchmarking, channel acquisition, tracking customer behavior, and optimizing your funnel. Domain reports – compare and analyze domains to benchmark social content performance. Similarweb. Google Alerts.

Shopify 69

Shopify SEO Payments Merchant Services 69

Omnisend

AUGUST 20, 2020

Ecommerce average sales funnel conversion benchmarks. And it doesn’t have to be only blogs either—consider YouTube videos, podcasts, or Quora question forums. Detailed and popular content ranks high on search engines, ensuring that you become the go-to page for search queries.

eCommerce 199

eCommerce Social Media Demo Information 199

Kissmetrics

SEPTEMBER 18, 2018

Last week, I broke down some of the user signals Google looks at , as well as providing benchmarks to aim for if you don’t want to be penalized by Google. With there being all of the clicks on the navigation, I should consider adding a navigation menu bar in the header. But doing the same stuff as your competition isn’t enough.

Hobbies 266

Hobbies Mobile SEO Blog 266

ROI Revolution

MAY 6, 2021

The Identifier for Advertisers (IDFA) is a random identifier assigned to each iOS user that advertisers use to deliver personalized ads. means for Google ads. The IDFA is a random identifier assigned to each iOS user that allows advertisers to deliver personalized ads in addition to tracking and attribution capabilities.

eCommerce 158

eCommerce Marketing Events Download 158

ROI Revolution

AUGUST 28, 2019

” With hundreds of videos on its YouTube channel (with various language options), Amazon Seller University is a stellar resource for anyone selling on Amazon. In fact, a recent study found that influencer ads generate 277% more emotional intensity and 87% higher memory encoding than TV ads.

Marketing 60

Marketing Social Media Fulfillment Multi-channel 60

ROI Revolution

JULY 31, 2023

Benchmarking against past performance will be essential to your strategy. Highlight your special deals using text overlays in your video ads or discount codes in your ad copy and headlines. Use square images for single image/video ads. Bonus points if you can inspire users by prioritizing storytelling in your ads!

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

Store Growers

MAY 12, 2023

Well, it turns out that their smart marketing strategies, including killer Google Ads campaigns, have played a huge role in their success. Before we dive into the specifics of FIGS’ Google Ads campaigns , let’s take a moment to understand what FIGS is all about. Ad Spend Clicks CPC Search Ads $97,000 103,000 $0.94

Apparel 91

Apparel Channel Definition Customer 91

BigCommerce

FEBRUARY 1, 2018

Need some simple graphic design help for a logo, PPC banner or social media ad? It’s a super valuable resource for me when looking for the latest ecommerce tips, trends and benchmarks. Get design help on the cheap. Check out Fiverr , where as little as $5 can go a long way. Adii Pienaar, Founder, Conversio. So, listen up!

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Store Growers

MARCH 9, 2021

Today we’re taking a closer look at the Google Ads of Ritual Vitamins. Ritual nails both components, and is doing a lot of interesting things when it comes to Google Ads. Ritual Google Ads Campaigns. I’ve worked with a few clients in this space and the supplement industry is hyper competitive when it comes to Google Ads.

Shipping Costs 188

Shipping Costs Article Subscription Information 188

Store Growers

JULY 12, 2023

Last Updated on July 13, 2023 Whether you’re a seasoned marketer or a novice in the digital advertising waters, understanding how much Google Ads cost allows you to effectively manage your advertising budget and optimize your return on investment (ROI). How Much Does a Google Ad Cost? Let’s get right into it.

Social Media 91

Social Media Definition Information Article 91

Retail TouchPoints

JULY 19, 2023

So every year except for the year of COVID, clicks became less expensive while at the same time their ad revenues exponentially scaled. They will tell you, ‘Oh yeah, it’s YouTube clicks, etc.’ When Google first started selling ads] on search, you had a few ads that you could barely see on the right side-rail.

Retail 229

Retail Games Other Supplies 229

Kissmetrics

OCTOBER 14, 2020

More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study. In a YouTube survey, more than 90% of shoppers said they’d found new products and brands on the platform. Tap Into Your Users’ Moments of Need.

eCommerce 281

eCommerce Multi-channel Information Channel 281

ROI Revolution

DECEMBER 2, 2021

Here are some stats from Cisco’s 2021 Privacy Benchmark Study that showcase how the pandemic has influenced new ways of approaching consumer privacy: 93% of organizations turned to their privacy teams to assist with their pandemic response in 2020. Computer products and consumer electronics digital ad spend is forecasted to grow 28.2%

eCommerce 148

eCommerce Social Media Payments Payment Services 148

Store Growers

JANUARY 29, 2019

And how they leveraged Google Ads to accomplish this. Not only do they have these great videos, but they also push them really hard via YouTube ads. There have been only a couple of brands that have done YouTube right, and Purple is definitely one of them. He is the former VP of ads of Purple. YouTube Video Ads.

Shipping Costs 161

Shipping Costs Document Article Presentation 161

ROI Revolution

JANUARY 5, 2022

Connected TV ad revenue is rising in light of the pandemic, with Hulu leading the way among streaming providers at $3.1 Digital ad spend for the travel industry is expected to jump 15.3% Ad spend reached $5.5 Computer products and consumer electronics digital ad spend is forecasted to grow 28.2% Sensormatic). eMarketer).

eCommerce 78

eCommerce Social Media Payments Payment Services 78