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The Klaviyo Approach

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Latest posts

Discover the most recent marketing insights.
Jun 11, 2024
What’s the best time to send marketing emails?

Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.

Profile photo of author Tiffany Regaudie
In white font on a salmon background, text reads, "tips to schedule emails and increase open rates." The Klaviyo flag is outlined in yellow on the right side of the image.
Jun 11, 2024
How to schedule emails to increase open rates

Learn how to schedule emails to increase user engagement and boost ROI. Measure impact with Klaviyo’s tech stack to ensure success for your email campaigns.

Profile photo of author Tiffany Regaudie
Image has text that reads "Back-to-school spending: 8 lessons to ace your Q3 goals"
Jun 7, 2024
8 lessons to ace your back-to-school marketing

Discover successful back-to-school marketing campaign examples and tips. Learn from top brands like Quay and Native Deodorant to help ace your Q3 sales goals.

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Emily Riedy
11min read

Success stories

Read how brands are achieving their biggest milestones.
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In large stacked capital letters on a lavender and pink gradient background, white font on the left side of the image reads, "sophisticated segmentation tactics." In smaller black font beneath that, copy reads, "from top-performing brands." A watermark of the Klaviyo flag is in the background.
Success stories
Apr 23, 2024
3 successful SMS & email segmentation use cases

Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced SMS and email segmentation and marketing strategies to boost sales growth.

Profile photo of author Tiffany Regaudie
Success stories
Apr 22, 2024
Why Agencies Partner with Klaviyo

Leaders at 3 different agencies—CQL, In the Inbox, and SmartSites—share why they choose to partner with Klaviyo, in their own words.

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Mae Rice
5min read
Success stories
Apr 19, 2024
3 SMS and email automation use cases

Explore 3 email automation case studies to start creating successful flow campaigns that are personalized to your audience. Step up your marketing game today.

Profile photo of author Tiffany Regaudie

Klaviyo helped us scale and find more and more ways to get in touch with our buyers, without getting overly promotional and still leaning into that premium brand lens.

Renee Halvorsen
CMO, Marine Layer
Compare your industry performance data

Download our 2024 global benchmark report by vertical, complete with tips and tricks for how to improve your performance.

Email marketing

Everything you need to know about what it takes to craft an effective email marketing strategy.
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Email marketing
Jun 11, 2024
What’s the best time to send marketing emails?

Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.

Profile photo of author Tiffany Regaudie
In white font on a salmon background, text reads, "tips to schedule emails and increase open rates." The Klaviyo flag is outlined in yellow on the right side of the image.
Email marketing
Jun 11, 2024
How to schedule emails to increase open rates

Learn how to schedule emails to increase user engagement and boost ROI. Measure impact with Klaviyo’s tech stack to ensure success for your email campaigns.

Profile photo of author Tiffany Regaudie
Image has text that reads "Back-to-school spending: 8 lessons to ace your Q3 goals"
Email marketing
Jun 7, 2024
8 lessons to ace your back-to-school marketing

Discover successful back-to-school marketing campaign examples and tips. Learn from top brands like Quay and Native Deodorant to help ace your Q3 sales goals.

Profile photo of author Emily Riedy
Emily Riedy
11min read

SMS marketing

Text message marketing is here to stay. Find out how to do it right.
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SMS marketing
May 13, 2024
SMS marketing campaigns: 9 steps to success

Discover the power of SMS marketing campaigns. Learn how to create a successful SMS marketing campaign to maximize customer engagement today.

Profile photo of author Jax Connelly
Jax Connelly
15min read
In dark sage font on a lighter sage background, stacked capital letters in the background of the image read, "6 use cases." In smaller black copy over that, text reads, "SMS: drive more sales, inspire your next send."
SMS marketing
May 9, 2024
6 SMS marketing use cases & why they work

Explore top SMS marketing use cases. Learn from our real-world examples so you can level up your text message marketing strategy today.

Profile photo of author Jax Connelly
Jax Connelly
18min read
Image is lavender with text that reads "Preventing bots + spam: 3 ways to secure your sign-up forms"
SMS marketing
May 9, 2024
How to secure sign-up forms

Security is critical for preserving the effectiveness of your sign-up forms. Implement solutions like double opt-in or CAPTCHA and learn how Klaviyo can help.

Profile photo of author Toshi Onishi
Toshi Onishi
4min read

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