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The Klaviyo Approach

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Latest posts

Discover the most recent marketing insights.
May 15, 2024
The abandoned cart benchmarks report

Learn abandoned cart statistics, rates, and industry benchmarks that will help you improve the CTR, revenue, and AOV of your email marketing efforts.

Profile photo of author Tiffany Regaudie
May 15, 2024
12 abandoned cart email best practices

An abandoned cart email is an email used to re-engage shoppers who add products to their online cart but leave the site without purchasing.

Profile photo of author Alexandra McPeak
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Success stories

Read how brands are achieving their biggest milestones.
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Success stories
Apr 23, 2024
3 successful SMS & email segmentation use cases

Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced SMS and email segmentation and marketing strategies to boost sales growth.

Profile photo of author Tiffany Regaudie
Success stories
Apr 22, 2024
Why Agencies Partner with Klaviyo

Leaders at 3 different agencies—CQL, In the Inbox, and SmartSites—share why they choose to partner with Klaviyo, in their own words.

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Mae Rice
5min read
Success stories
Apr 19, 2024
3 SMS and email automation use cases

Explore 3 email automation case studies to start creating successful flow campaigns that are personalized to your audience. Step up your marketing game today.

Profile photo of author Tiffany Regaudie

Klaviyo helped us scale and find more and more ways to get in touch with our buyers, without getting overly promotional and still leaning into that premium brand lens.

Renee Halvorsen
CMO, Marine Layer
Compare your industry performance data

Download our 2024 global benchmark report by vertical, complete with tips and tricks for how to improve your performance.

Email marketing

Everything you need to know about what it takes to craft an effective email marketing strategy.
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Email marketing
May 15, 2024
The abandoned cart benchmarks report

Learn abandoned cart statistics, rates, and industry benchmarks that will help you improve the CTR, revenue, and AOV of your email marketing efforts.

Profile photo of author Tiffany Regaudie
Email marketing
May 15, 2024
12 abandoned cart email best practices

An abandoned cart email is an email used to re-engage shoppers who add products to their online cart but leave the site without purchasing.

Profile photo of author Alexandra McPeak
Email marketing
May 15, 2024
What is an abandoned cart email?

Discover the power of abandoned cart emails: learn what they are, why they matter, and how crafting effective ones can boost your sales with Klaviyo.

Profile photo of author Tiffany Regaudie

SMS marketing

Text message marketing is here to stay. Find out how to do it right.
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SMS marketing
May 13, 2024
SMS marketing campaigns: 9 steps to success

Discover the power of SMS marketing campaigns. Learn how to create a successful SMS marketing campaign to maximize customer engagement today.

Profile photo of author Jax Connelly
Jax Connelly
15min read
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SMS marketing
May 9, 2024
6 SMS marketing use cases & why they work

Explore top SMS marketing use cases. Learn from our real-world examples so you can level up your text message marketing strategy today.

Profile photo of author Jax Connelly
Jax Connelly
18min read
Image is lavender with text that reads "Preventing bots + spam: 3 ways to secure your sign-up forms"
SMS marketing
May 9, 2024
How to secure sign-up forms

Security is critical for preserving the effectiveness of your sign-up forms. Implement solutions like double opt-in or CAPTCHA and learn how Klaviyo can help.

Profile photo of author Toshi Onishi
Toshi Onishi
4min read

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