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The Klaviyo Approach

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Latest posts

Discover the most recent marketing insights.
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Jun 5, 2024
Use Instagram to grow your list

Learn how to grow your email list on Instagram. Form hyper-personalized segments and build deeper relationships effortlessly using Klaviyo’s integration with Gatsby.

Profile photo of author Brett Bernstein
Jun 4, 2024
What bounce-back emails are & why they happen

Bounce-back emails can happen for multiple reasons. Learn why, plus how to find your bounce rate—and how Klaviyo can help.

Profile photo of author Tiffany Regaudie
Jun 4, 2024
10 ways to reduce your email bounce rate

Discover effective tactics for reducing your email bounce rate. Explore strategies like double opt-ins and list cleaning to boost deliverability and engagement.

Profile photo of author Tiffany Regaudie

Success stories

Read how brands are achieving their biggest milestones.
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In large stacked capital letters on a lavender and pink gradient background, white font on the left side of the image reads, "sophisticated segmentation tactics." In smaller black font beneath that, copy reads, "from top-performing brands." A watermark of the Klaviyo flag is in the background.
Success stories
Apr 23, 2024
3 successful SMS & email segmentation use cases

Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced SMS and email segmentation and marketing strategies to boost sales growth.

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Success stories
Apr 22, 2024
Why Agencies Partner with Klaviyo

Leaders at 3 different agencies—CQL, In the Inbox, and SmartSites—share why they choose to partner with Klaviyo, in their own words.

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Mae Rice
5min read
Success stories
Apr 19, 2024
3 SMS and email automation use cases

Explore 3 email automation case studies to start creating successful flow campaigns that are personalized to your audience. Step up your marketing game today.

Profile photo of author Tiffany Regaudie

Klaviyo helped us scale and find more and more ways to get in touch with our buyers, without getting overly promotional and still leaning into that premium brand lens.

Renee Halvorsen
CMO, Marine Layer
Compare your industry performance data

Download our 2024 global benchmark report by vertical, complete with tips and tricks for how to improve your performance.

Email marketing

Everything you need to know about what it takes to craft an effective email marketing strategy.
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Image has text that reads "Unlocking Instagram as a channel for Klaviyo list growth"
Email marketing
Jun 5, 2024
Use Instagram to grow your list

Learn how to grow your email list on Instagram. Form hyper-personalized segments and build deeper relationships effortlessly using Klaviyo’s integration with Gatsby.

Profile photo of author Brett Bernstein
Email marketing
Jun 4, 2024
What bounce-back emails are & why they happen

Bounce-back emails can happen for multiple reasons. Learn why, plus how to find your bounce rate—and how Klaviyo can help.

Profile photo of author Tiffany Regaudie
Email marketing
Jun 4, 2024
10 ways to reduce your email bounce rate

Discover effective tactics for reducing your email bounce rate. Explore strategies like double opt-ins and list cleaning to boost deliverability and engagement.

Profile photo of author Tiffany Regaudie

SMS marketing

Text message marketing is here to stay. Find out how to do it right.
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SMS marketing
May 13, 2024
SMS marketing campaigns: 9 steps to success

Discover the power of SMS marketing campaigns. Learn how to create a successful SMS marketing campaign to maximize customer engagement today.

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Jax Connelly
15min read
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SMS marketing
May 9, 2024
6 SMS marketing use cases & why they work

Explore top SMS marketing use cases. Learn from our real-world examples so you can level up your text message marketing strategy today.

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Jax Connelly
18min read
Image is lavender with text that reads "Preventing bots + spam: 3 ways to secure your sign-up forms"
SMS marketing
May 9, 2024
How to secure sign-up forms

Security is critical for preserving the effectiveness of your sign-up forms. Implement solutions like double opt-in or CAPTCHA and learn how Klaviyo can help.

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Toshi Onishi
4min read

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