Digital Marketing Platform for Multifamily

It’s time to reshape the way we think about leads in multifamily. Sure, automation can save work for your onsite teams, but what about the rising costs of leads?

It’s time to change your #1 source of leads.

PERQ is the only multifamily platform that combines data-driven PPC management, cross-channel conversational AI, follow up and nurture automation, lead reactivation programs, and powerful website and search tools to capture and convert more low and no cost leads and help you achieve occupancy goals with less work and cost.

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Tools Only PERQ Can Provide

PERQ’s cutting-edge digital marketing platform fills your funnel with low-cost and free leads and turns your marketing funnel into an automated lead-qualifying machine! PERQ manages your PPC and provides amazing interactive experiences on your website and Google Business Page to capture more free leads. Then, PERQ nurtures every prospect until it is ready to speak with a member of your team with automation that answers emails, texts, phone calls and chats.

capture | PERQ AI Leasing Assistant

Capture

Capture more leads from your website, Google business profile and PPC with PERQ’s proven approach to driving down cost per lead and lease. Wow visitors with interactive renter tools and content that capture their interest at the time of engagement.

build 1 | PERQ AI Leasing Assistant

Build

Tap into PERQ’s lead database to automatically reach out to leads that slipped through the cracks in previous leasing cycles. By reconnecting with these lost leads, we can make our new lead acquisition efforts more cost-effective.

nurture | PERQ AI Leasing Assistant

Follow-up and Nurture

Provide each lead with automated triggered follow up and personalized nurture with PERQ’s SMS and email nurture touches. Personalize the content, timing and channel automatically for each prospect based on PERQ-collected insights to supercharge conversion to tour. And, encourage prospects to jump into a chat conversation in any channel, at any time, all powered by PERQ’s conversational AI that answers prospects’ questions 24/7/365.

pass | PERQ AI Leasing Assistant

Convert

Hand off only agent-ready prospects to your onsite team and stop wasting time on “lookie-loos.” Check out all the PERQ activity straight from your CRM to keep it clean. Track lead source attribution, the renter’s journey, and understand the highest-converting lead sources with PERQ’s insightful reporting and analytics. Feed these insights back into your advertising strategy to drive down costs.

See How It Works

Hundreds of PMCs Trust PERQ

We’ve helped hundreds of multifamily owners and management companies build productivity into their marketing and sales funnel, increasing their efficiency and saving substantial costs.

Get Inspired by Real Results

PERQ makes the team win more business because they’re getting good tours. And we also looked at average email response times and improved greatly for some of our properties. We had one that was over 2 days and is now responding to all their emails in under an hour.

Stacy Valentine
VP Innovation & Tech, Laramar

The PERQ Platform Delivers Powerful Impact to PMCs

Reduce advertising spend, ease staffing challenges, save time, and create a brand experience that’s perfectly suited for today’s digital renter.

Discover How PERQ Works

Double Your Lead-To-Tour Conversion

PERQ converts contacts from your lead sources, paid & unpaid, to tour at a higher rate than before with our proprietary AI-powered nurture science.

Reduce Your Cost-Per-Lead by 80%

PERQ engages and converts more website visitors to leads with our interactive website experiences, designed to move prospects along their journey. And, more leads from unpaid sources means less paid leads needed to achieve your occupancy goals.

Get Clarity Into Source Attribution

Full-funnel attribution tracking and the insights PERQ’s multifamily marketing automation platform captures gives marketing important information to make better business decisions.

Impact

More leases with less cost and work.

Integrated Website, Google, Phone, Virtual Tour, Self-Guided Tour

3X Leases from Website

Increased Tour Conversion

Lower Cost Per Lead and Lease

Clean Source Attribution

No Training Required

Hundreds of Hours Saved

Full Leasing Journey Automation

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Hear What They’re Saying About PERQ

From our innovative technology to our amazing Client Success Team, find out why people love PERQ.

The PERQ AI marketing automation platform has helped Mission Rock evolve our inbound marketing strategy.

As a result, we get more leads from our website and more automated engagement with prospects. We’ve reduced the work for our onsite team since PERQ takes on all the early nurture marketing work, and keeps our onsite teams focused on closing leases and providing excellent customer service.

Meagan Struve
Marketing Analyist, Mission Rock Residential

Glick has been happy to be an adopter of PERQ’s call-to-text solution.

As part of PERQ’s marketing automation platform, it is another spoke in the wheel we can use to automate and personalize our engagement with prospects, giving them better experiences with our brand, and giving us better outcomes with less work at a lower cost per lead and lease.

Jenny Richard
Director of Marketing, Gene B. Glick Company, Inc.

PERQ has supercharged our tech stack, driving conversions up and costs per lead down.

PERQ’s blend of website experiences, chatbots and nurture get prospects ready to talk to my team. And, since all the information PERQ collects goes into our CRM, we’re better equipped for our in-person conversations.

Jamin Harkness
EVP, The Management Group

Thanks to PERQ we are seeing more qualified traffic.

With PERQ, we are seeing more qualified traffic that converts at much higher rates, which is an important distinction. Our team didn’t need an influx of leads, we needed qualified leads to go to the teams.

Vanessa Rodriguez
Director of Marketing, PEG

PERQ’s exceptional AI automation tool has revolutionized our lead engagement and conversion.

With personalized experiences tailored to each prospect, our engagement and conversion rates have soared. The platform saves our associates time, allowing them to focus on providing exceptional service to our current residents. The 24/7 chatbot ensures no lead goes unanswered, answering over 1,000 questions and engaging with 541 prospects outside of business hours in Q1 alone. This interactive tool has increased website visit duration by 161%, leading to higher conversion rates. We wholeheartedly recommend PERQ to any property looking to elevate their lead generation and conversion strategies.

Erica Sanchez
Regional Manager, Avenue5

Build Your Winning Tech Stack

PERQ works alongside a growing list of your favorite multifamily industry tools, including:

Check Out Our Partners Here