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Adapt Your In-Person B2B Event Strategy Or Lose Audiences

Forrester eCommerce

In-person events are an essential part of an integrated event mix, but attendance levels are down when compared to pre-pandemic levels, and macroenvironmental changes over the past three years have changed in-person events forever. At […]

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Channel Reimagines Physical Events, Looking To Reopen Slowly

Forrester eCommerce

This week, we have seen two examples of physical channel events take shape after almost six months of virtual. In earlier research around communities, I have pointed to the 150 events per year that were happening before COVID-19. Most of these events carried on virtually, with mixed results.

Channel 483
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Important Questions To Answer Before Making Your Events Virtual

Forrester eCommerce

Back in March, Nick Barber and I teamed up to help B2B marketers assess whether virtual events were a viable alternative to physical, as COVID-19 forced event managers to cancel in–person events wholesale.

Events 385
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Guarding Your Events: 5 Overlooked Cybersecurity & Threats for Event Planners

Canadian Special Events

In the world of event planning, where attention to detail is key, cybersecurity and data privacy often take a back seat and can expose event planners and their clients to significant threats. Here are the top five often-neglected threats that every event planner should be aware of: 1. Stay vigilant, stay secure!

Events 52
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Cold Calling Tips and Tricks

However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. What’s the verdict?

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Planning a B2B hybrid event this year? Seven critical considerations

Forrester eCommerce

Hybrid is very much in vogue as marketing leaders look to develop an event mix which delivers audience flexibility, digital insight and improved engagement. Indeed, in a survey we ran late last year, 58% of respondents agreed that all flagship events would be hybrid within 24 months.

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Debating The Metaverse At Forrester’s Technology & Innovation Event

Forrester eCommerce

On Thursday, September 29 at 11:15 am CDT, we will debate the future of the internet (Metaverse, NFTs, and Web3) at Forrester’s Technology & Innovation event. Over the past year, Forrester’s diligently covered the state of the metaverse and what it means for marketing, technology, and other business executives.

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