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Important Questions To Answer Before Making Your Events Virtual

Forrester eCommerce

Back in March, Nick Barber and I teamed up to help B2B marketers assess whether virtual events were a viable alternative to physical, as COVID-19 forced event managers to cancel in–person events wholesale.

Events 446
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Virtual Event Momentum Will Move Strategy and Tech Forward Rapidly

Forrester eCommerce

B2B marketers are turning to virtual event solutions as an alternative to physical conferences and meetings during the coronavirus pandemic. Successful marketers start with strategy and define the customer experience they want their online events to deliver.

Events 395
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Planning a B2B hybrid event this year? Seven critical considerations

Forrester eCommerce

Hybrid is very much in vogue as marketing leaders look to develop an event mix which delivers audience flexibility, digital insight and improved engagement. Indeed, in a survey we ran late last year, 58% of respondents agreed that all flagship events would be hybrid within 24 months.

B2B 369
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Debating The Metaverse At Forrester’s Technology & Innovation Event

Forrester eCommerce

On Thursday, September 29 at 11:15 am CDT, we will debate the future of the internet (Metaverse, NFTs, and Web3) at Forrester’s Technology & Innovation event.

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Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

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Channel Reimagines Physical Events, Looking To Reopen Slowly

Forrester eCommerce

This week, we have seen two examples of physical channel events take shape after almost six months of virtual. In earlier research around communities, I have pointed to the 150 events per year that were happening before COVID-19.

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How To Get The Most Out Of A Virtual Event

Forrester eCommerce

In many ways, virtual events are more convenient than in-person events, but they demand a different approach as a delegate. Age of the Customer customer experience Europe

Events 307
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The Enchanted Wedding by MB Events

Canadian Special Events

When tasked with coordinating a wedding at the Maison Principale in Montreal, MB Events understood the importance of seamless collaboration among all suppliers to ensure a successful outcome.

Events 52
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Event-Driven Architecture: This Time It’s Not A Fad

Forrester eCommerce

Clients sometimes ask me, “Why is there so much buzz about event-driven architecture (EDA)? From complex event processing to the hardware interrupts of the UNIVAC, computers have been responding to events of some sort since the 1950s.

Events 307
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Three questions to ask when navigating the new B2B event management technology landscape

Forrester eCommerce

B2B events have undergone the most profound change imaginable over the past three years. Marketers now need to manage a much more complex event landscape, planning and executing a range of events across in-person, virtual and hybrid formats.

B2B 195
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Adapt, Innovate, And Integrate — How To Thrive In A Disrupted B2B Event Sector

Forrester eCommerce

Marketing leaders should embrace the new reality and look for ways to adapt their current approach to in-person events, while exploring ways to innovate their virtual event experience.

Events 459
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An Honest WP Event Manager Review

Ecommerce Platforms

What’s the most effective way to sell your event tickets? percent of event organizers said offering early bird rates sold their tickets more than anything else. Here it is: You can’t use any of those event promotion tactics without an event management solution. Event Tags.

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emc2 events JUNO Spectacular

Canadian Special Events

Like many events produced in the fall of 2021, the JUNO Opening Night Awards, Presented by Music Canada , produced by e=mc² events , and nominated for “Best Virtual Awards Show,” started as a live event.

Events 52
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Announcing The 2022 Canadian Event Award Finalists

Canadian Special Events

Congratulations to the nominees for the 25th Annual Canadian Event Awards. 2022 Canadian Event Awards Finalists. Best Event Design/De?cor Events, Calgary, AB, for Aysha & Drew’s Wedding. R5 Event Design Inc., Best Event Design/De?cor MRG Events Ltd.,

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Event Imaging Creates Green Rain for Global Movie Premiere

Canadian Special Events

Joel Nadel, Event Imaging. The folks at Rooftop reached out to their trusted partners at Event Imaging and SAVI Spotlight Audio Visual Services to bring their vision to life. “The event took us out of our comfort zone, with all the complexities that came with the job.

Events 95
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2022 Canadian Event Awards Recipients

Canadian Special Events

After two years of virtual award galas, the Canadian event community came back together to celebrate the 25th Annual Canadian Event Awards live from the fabulous Liberty Grand in Toronto, Canada, hosted by the Liberty Entertainment Group. Keri Miller CSEP, e=mc² events, Calgary, AB.

Events 52
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How to Get Online Event Sponsors

Kissmetrics

With most events going online, you need to find strategies to find and attract online event sponsors. Hosting an event, even online, is expensive. This is where event sponsors come in. What is Event Sponsorship? But how do you get online event sponsors?

Events 265
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“The Event Innovation Lab”

Canadian Special Events

In 2019, Julius Solaris brought “The Event Innovation Lab” education series to CSE Live 2019 at Evergreen Brick Works. Susan attended the event and saw for herself the quality of our audience and the value offered by CSE Live.

Events 52
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Lowe’s Brings Back Live Product Sourcing Event for Second Year

Retail TouchPoints

Lowe’s has launched its second annual “Into the Blue” product pitch event, inviting entrepreneurs and businesses of all sizes to apply to get their products on the home improvement retailer’s shelves.

Events 106
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How To Get The Most Out Of A Virtual Event

Forrester eCommerce

In many ways, virtual events are more convenient than in-person events, but they demand a different approach as a delegate. Age of the Customer customer experience Europe promoted

Events 195
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Fresh Daily Jobs for Event Professionals

Canadian Special Events

Brampton, ON Apply here Event Manager IG Wealth Management, Toronto, ON Apply here Event Manager SharpLight Technologies, Concord, ON Apply here Event Manager – Toronto Burstyn Inc., Toronto, ON Apply here Event Tour Manager 365 Sports Inc.,

Events 52
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The 10 Best Ways to Promote an Event Online

Kissmetrics

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Create Content to Promote Your Event.

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‘Love Luggage’ Event Combines Creativity and Charity

Retail TouchPoints

Unclaimed Baggage , which sells luggage that airlines haven’t been able to reunite with its original owners, will host a “ Love Luggage ” event in its Scottsboro, Ala. The in-store event is part of the retailer’s “Bling Week,” taking place Feb.

Events 93
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Nisa partners launch baby event

TalkingRetail

The Best Baby Buys event kicked off on 12 May and will run in stores for three weeks. This story continues at Nisa partners launch baby event. Industry News baby care convenience stores nisa promotional event symbol groups

Events 95
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Best Practices for Simulcast Events

Canadian Special Events

While the event landscape has changed (and will continue to), one thing remains the same: barrierless content accessibility. Our team is finding a surge in the popularity of simulcast events, especially in regard to in-person events. What exactly is a simulcast event?

Events 52
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Forrester Key Takeaways On SAP Following SAP SAPPHIRE Event

Forrester eCommerce

Forrester VP and Research Director Allen Bonde interviews VP and Principal Analyst Liz Herbert on takeaways from SAP’s SAPPHIRE event. Also, check out our recent report on SAP and whether SAP is a good fit for your digital business. age of the customer

Events 326
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Retailers In A Tough Spot After Major Sales Events Announcements

Forrester eCommerce

Wise retailers will be highly detail-oriented in their holiday strategies, especially given the macro-level conditions across many global markets. B2C Marketing digital business holiday Retail Trends

Events 195
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Attend Forrester’s Upcoming Event For Brand Manufacturers On September 29–30

Forrester eCommerce

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Spar launches new virtual event

TalkingRetail

The live event, which will be an opportunity for retailers and suppliers to hear from key personnel, will focus on innovation, growth and learning from the past year, and how Spar will invest in what it has learned going forward with retailers, suppliers.

Events 120
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Dick’s Plans 200 Gear Trade-In Events for First Half of 2023

Retail TouchPoints

Dick’s Sporting Goods is expanding its partnership with online marketplace SidelineSwap , with plans to host a series of 200 sports gear trade-in events across 19 states in the first half of 2023.

Events 96
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Sephora goes virtual with annual 'Sephoria' event

RetailDive

The event allows consumers to explore a virtual house of experiences, including pre-recorded and live events with over 30 beauty brands

Events 125
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Designing Events with Luxury Brands

Canadian Special Events

Every year, the Canadian Foundation for AIDS Research(CANFAR) and Yorkville’s most prestigious retailers and galleries collaborate on a luxurious evening event, combining fashion and dining to raise funds for HIV and AIDS research. The event is called Bloor Street Entertains.

Events 52
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BigCommerce Fills Cart with Memories at Groceryshop 2022

BigCommerce

With the rapid rise in ecommerce, particularly in the food and beverage vertical, BigCommerce was hungry to make a first-ever… BigCommerce News bigcommerce BigCommerce Events Ecommerce Ecommerce Events Events Grocery Grocery Ecommerce Groceryship 2022 Groceryshop Las Vegas

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Dick’s Sporting Goods expands used gear trade-in events

RetailDive

In a partnership with SidelineSwap, which the retailer invested in last year, the two will host 200 resale events in the first half of 2023

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Gift Shop Operator Event Network Begins Transition to Mobile POS

Retail TouchPoints

Destination retailer Event Network — which operates gift shops for aquariums, zoos, museums, science centers, botanical gardens and other cultural attractions — has upgraded to a mobile point-of-service (POS) system and adopted a new cloud infrastructure as it continues its digital transformation.

Gifts 99
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Building Trust and Understanding: A Guide to Collaborating with Indigenous Communities on Events

Canadian Special Events

As the Director of Events at the University of Manitoba, I have had the honour of working closely with our local indigenous community in planning a wide range of events. Involve indigenous community members in the planning and incorporate their ideas and input into the event.

Events 52
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The Importance Of Defining Event ROI In The B2B Marketing Mix

Forrester eCommerce

Both are important to consider when assessing the value that physical events deliver. “If a tree falls in a forest and no one is around to hear it, does it make a sound?” ” This question, first attributed to philosopher George Berkeley in 1710, raises questions about observation and perception.* While you can attribute some ROI […]. B2B marketing customer experience strategy B2B Marketing Customer Experience (CX) digital transformation MarTech

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Top Events of 2018 – #9 Energy Disruptors Unite

Canadian Special Events

The team at e=mc 2 events landed a dream event when their client came to them with dreams of their own. Technology has a place at events, as a tool for human to human interactions, not just because it’s new and shiny and stepping into the shoes of guests is the best medium for successful experiences that matter. ” Keri Miller, e=mc 2 events. The event held all the typical elements and did not overkill in technology to take away from the actual content.

Events 103
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Ten Incredible Event Stages

Canadian Special Events

You are going to LOVE this stunning collection of event stages and sets curated from events all over the world. Event Design Inspiration canadian special events event decor event design event ideas Event Tech Event Trends special events toronto eventsFrom floating stages to 5 story stages, this example provides some great ideas for your next large conference, gala or awards show.

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B2B Marketing Event Trends: Virtual Is Here To Stay; Hybrid Is On The Way

Forrester eCommerce

The past 18 months have seen B2B events undergo the most profound period of change this century. At the start of the pandemic marketers were forced to adopt virtual events.

B2B 195
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Key Takeaways From The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021

Forrester eCommerce

In Forrester’s recently published report, “The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021,” we evaluated the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain, Circa, Cvent, Hubb, Intrado, Kaltura, meetyoo, ON24, RainFocus, Splash, and SpotMe — against 28 criteria.

B2B 259
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How to Market Your Event to Gen Z

Canadian Special Events

Marketing to Gen Z can be challenging for event marketers as this generation is tech-savvy, socially conscious, and diverse. By understanding and connecting with this generation, event marketers can effectively reach and engage with this demographic. Event Marketing

Events 52
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Want To Future-Proof Your Data Architecture? Find Out How At The Data Strategy & Insights Event

Forrester eCommerce

in this preview of our Data, Strategy & Insights event. Get tips for modernizing your data architecture with data fabric 2.0 Age of the Customer Data Analysis Data Governance Data Insights Data Strategy Digital Transformation

Events 150