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Marketers Must Embrace AI to Maximize B2B Event Success

Forrester eCommerce

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

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Participate in the 2024 B2B Event Trends Survey: Unlock Valuable Insights for Your Organization

Forrester eCommerce

Forrester’s B2B event trends survey is back and we invite you to participate! Everyone completing the survey will gain access to the latest market trends and crucial information on building an audience-centric, integrated event strategy within their organization.

B2B 400
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Poshmark Turns Livestreams into Community Selling Events with New Live Posh Parties

Retail TouchPoints

Poshmark has introduced Posh Party Live , daily events that will each be merchandised to a unique theme such as summer neutrals or luxury goods. During Posh Party Live events, shoppers can search and shop everything related to the theme, including items from the millions of unique listings on Poshmark, current Posh Shows and brands.

Events 221
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Coachella Vibes in Your Store? How Offsite Events Drive Loyalty

Retail TouchPoints

While in-store experiences have long been a focus for retailers, offsite events have emerged as a new frontier. When executed effectively, this strategy has the potential to transform how consumers interact with brands, creating a symbiotic relationship between the event and the store. Extend the festival buzz beyond the event.

Events 222
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience.

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Adapt Your In-Person B2B Event Strategy Or Lose Audiences

Forrester eCommerce

In-person events are an essential part of an integrated event mix, but attendance levels are down when compared to pre-pandemic levels, and macroenvironmental changes over the past three years have changed in-person events forever. At […]

Events 368
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Important Questions To Answer Before Making Your Events Virtual

Forrester eCommerce

Back in March, Nick Barber and I teamed up to help B2B marketers assess whether virtual events were a viable alternative to physical, as COVID-19 forced event managers to cancel in–person events wholesale.

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The B2B Digital Commerce Playbook for Manufacturers

What will you find in the guide: Overview of how current events and external pressures impact business priorities. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success.

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Cold Calling Tips and Tricks

However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. What’s the verdict?

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

Key takeaways: Why every successful business relies on financial forecasting 🔑 Cash management strategies you need to get a competitive edge 💰 How financial forecasting unlocks financing opportunities and long-term success 📈 You won't want to miss this event! Register today!