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The Global State Of B2B Events — Eight Key Findings On Event Trends From Forrester’s Recent Survey

Forrester eCommerce

Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans.

Events 458
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Leaders Face Five Challenges When It Comes To Event Measurement

Forrester eCommerce

Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30 per cent of program spend going on event activity. High spend demands accountability and according to Forrester’s Q1 2024 State Of B2B Events Survey, the number one priority for event teams over the next 12 months […]

Events 243
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Marketers Must Embrace AI to Maximize B2B Event Success

Forrester eCommerce

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 341
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Participate in the 2024 B2B Event Trends Survey: Unlock Valuable Insights for Your Organization

Forrester eCommerce

Forrester’s B2B event trends survey is back and we invite you to participate! Everyone completing the survey will gain access to the latest market trends and crucial information on building an audience-centric, integrated event strategy within their organization.

B2B 418
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience.

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Sephora’s ‘Biggest Yet’ SEPHORiA Fan Event to Kick Off in Atlanta

Retail TouchPoints

Sephora has announced plans for its annual SEPHORiA fan event and beauty festival, which will kick off in Atlanta on Sept. Tickets are now on sale for the Atlanta event, which will take place at Pullman Yards. 27-28), in person events also will take place in Paris (Oct. Starting in Atlanta (Sept. 4-5), Shanghai (Oct.

Events 236
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Adapt Your In-Person B2B Event Strategy Or Lose Audiences

Forrester eCommerce

In-person events are an essential part of an integrated event mix, but attendance levels are down when compared to pre-pandemic levels, and macroenvironmental changes over the past three years have changed in-person events forever. At […]

Events 368
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The B2B Digital Commerce Playbook for Manufacturers

What will you find in the guide: Overview of how current events and external pressures impact business priorities. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success.

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Cold Calling Tips and Tricks

However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. What’s the verdict?

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

Key takeaways: Why every successful business relies on financial forecasting 🔑 Cash management strategies you need to get a competitive edge 💰 How financial forecasting unlocks financing opportunities and long-term success 📈 You won't want to miss this event! Register today!