The biggest ecommerce holiday events of 2024
Discover the holidays that see the highest consumer spending on the ecommerce marketing calendar––year-round.
The Klaviyo Approach
Your owned marketing resource
Latest posts
Discover the most recent marketing insights.
Platform news
May 10, 2024
Klaviyo reached a significant achievement this year as our API team was honored with the prestigious “Best API Award” at Postman’s POST/CON 2024.
Kim Strauch
2min read
SMS marketing
May 9, 2024
Explore top SMS marketing use cases. Learn from our real-world examples so you can level up your text message marketing strategy today.
Jax Connelly
18min read
Success stories
Read how brands are achieving their biggest milestones.
Success stories
3 successful SMS & email segmentation use casesApr 23, 2024
Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced SMS and email segmentation and marketing strategies to boost sales growth.
Tiffany Regaudie
7min read
Success stories
Why Agencies Partner with KlaviyoApr 22, 2024
Leaders at 3 different agencies—CQL, In the Inbox, and SmartSites—share why they choose to partner with Klaviyo, in their own words.
Mae Rice
5min read
Success stories
3 SMS and email automation use casesApr 19, 2024
Explore 3 email automation case studies to start creating successful flow campaigns that are personalized to your audience. Step up your marketing game today.
Tiffany Regaudie
7min read
Klaviyo helped us scale and find more and more ways to get in touch with our buyers, without getting overly promotional and still leaning into that premium brand lens.
Renee Halvorsen
CMO, Marine Layer
Compare your industry performance data
Download our 2024 global benchmark report by vertical, complete with tips and tricks for how to improve your performance.
Email marketing
Everything you need to know about what it takes to craft an effective email marketing strategy.
Email marketing
How to secure sign-up formsMay 9, 2024
Security is critical for preserving the effectiveness of your sign-up forms. Implement solutions like double opt-in or CAPTCHA and learn how Klaviyo can help.
Toshi Onishi
4min read
Email marketing
Transactional emails matter: examples + deliverability tipsMay 6, 2024
Learn what a transactional email is, types of transactional emails, and how they differ from a traditional marketing email. Build brand loyalty today.
Tiffany Regaudie
7min read
Email marketing
4 Successful transactional email examplesMay 6, 2024
Discover top real-life transactional email examples showcasing effective strategies and why they succeed. Elevate your email game today.
Tiffany Regaudie
7min read
SMS marketing
Text message marketing is here to stay. Find out how to do it right.
SMS marketing
SMS marketing campaigns: 9 steps to successMay 13, 2024
Discover the power of SMS marketing campaigns. Learn how to create a successful SMS marketing campaign to maximize customer engagement today.
Jax Connelly
15min read
SMS marketing
6 SMS marketing use cases & why they workMay 9, 2024
Explore top SMS marketing use cases. Learn from our real-world examples so you can level up your text message marketing strategy today.
Jax Connelly
18min read
SMS marketing
How to secure sign-up formsMay 9, 2024
Security is critical for preserving the effectiveness of your sign-up forms. Implement solutions like double opt-in or CAPTCHA and learn how Klaviyo can help.
Toshi Onishi
4min read
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