2010, 2024, Omnichannel and Social Media

How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. families say their children under 12 influence family purchasing decisions, according to the National Retail Federation.

Social Media

Social Media Omnichannel Apparel Consumer

The State of Paid Search & PPC Strategy

ROI Revolution

JUNE 17, 2022

As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 billion, with social media moving to rank second at $48.2 Using an omnichannel approach to create a cohesive customer journey will be critical to profitable success in 2022 and beyond.

PPC

PPC Mobile Social Media Search Marketing

Online Retail Today

How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

The State of Paid Search & PPC Strategy

Webinars

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