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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

With all of the uncertainty that came at the beginning of the pandemic in early 2020, paid search ad spend declined significantly as brands and retailers reduced their budgets. Paid advertising spend on Google was up 14% year-over-year in February 2020, but in March 2020, growth dropped to just 4%. After growing just 5.9%

Marketing 172
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6 Trends that will Define Paid Search Marketing in 2018: Part 2

ROI Revolution

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. And based on our client data, those searches are converting.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

That’s more than double what it was in 2019, when US marketers spent $31.86 of all online ad revenue in 2020. 96% of Gen Z social media users have watched videos under four minutes long in the past month, with 93% watching videos over 20 minutes in the past month. of consumers use social media to watch livestreams.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Published March 12, 2020. billion in sales compared to $9 billion in 2020. In-store sales were up nearly 43% over Black Friday 2020, with department stores up 86.4%. It comes as little surprise that we’re $19 billion further ahead in spending compared to this point in 2020. Privacy budgets doubled YoY in 2020 to $2.4

eCommerce 148
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The State of Paid Search & PPC Strategy

ROI Revolution

Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 By 2025, mobile paid search ad spend is expected to be $51.7 billion, with social media moving to rank second at $48.2

PPC 78
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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2021]

ROI Revolution

Published March 12, 2020. million in 2017. million in holiday sales in 2020, an 32.5% from April to May 2020 and 37.4% for May to June 2020. Bed Bath & Beyond, Ashley Furniture Homestores, IKEA, and Williams-Sonoma were the leading US furniture & home goods retailers in 2020. billion in 2020.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

Published March 12, 2020. growth over 2020. Where 2020 was ecommerce’s year to shine, nonecommerce sales took the crown last year. in 2020, in-person sales grew 15.4% 47% of shoppers plan to shop in-store this holiday season, up from 39% in 2020. since June 2020. Updated January 5, 2022. Sensormatic).