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Why Retailers and Social Networks are Saying ‘Full Stream Ahead!’

Retail TouchPoints

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live. Looking Ahead.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the 2020 holiday season. Social media advertising and how to leverage it. billion worldwide social media users across all platforms. What is an integrated digital marketing campaign?

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What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

Amplifying Social Media Presence. 28% of internet users globally discover brands/products via ads on social and another 43% research products via social networks. One example of this is Nike, which amplified its 165 million social media followers to grow its D2C commerce revenue, accounting for 33.1%

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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

of marketing professionals say they stay up-to-date on industry information via email and enewsletters, with blogs and social media a distant second at 56.3% billion in revenue globally – more than double what it was in 2020. The most effective social media platform to drive engagement with content is LinkedIn.

Blog 158
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19 Strategies That’ll Help You Become an Influencer

Kissmetrics

I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. There’s no wrong answer for which social channels to be on and avoid. But that dropped from 65% in 2015, and other social channels still have validity. I worked hard.

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Retailers, Reach For The Minimum By 2020

RTP blog

By Ed King, HighStreet Collective Since we started our consultancy, HighStreet, in mid-2017, it’s become painfully clear that legacy retailers have had a difficult time with their “omnichannel” and in-store innovation efforts. We believe there are basic expectations the majority of shoppers will possess come January 1, 2020.

eCommerce 150
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

With all of the uncertainty that came at the beginning of the pandemic in early 2020, paid search ad spend declined significantly as brands and retailers reduced their budgets. Paid advertising spend on Google was up 14% year-over-year in February 2020, but in March 2020, growth dropped to just 4%. After growing just 5.9%

Marketing 172