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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. content marketing).

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17 Charts That Show Where Social Media is Heading

Kissmetrics

You already know it’s harder to get traffic from the social web unless you spend money ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year. Expect less traffic from the social web, even if you pay for it.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. mobile and iOS v. Most Successful Cyber Week 2017 Tactics. Influencer Marketing & Social Media Engagement. The industry average for Cyber Week 2017 was 17% , on average.

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7 Social Media Trends to Watch and Capitalize On in 2018

Kissmetrics

Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. We spend an average of 2 hours and 15 minutes on social media each day, which accounts for one-third of our online time , and twice as much as any other activity.

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The Go to Guide for Social Media Marketing Automation

Ecommerce Platforms

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. The Best Social Media Upgrades of 2018. Instagram TV (IGTV).

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How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

RTP blog

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

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The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

In 2017, holiday season sales accounted for more than one-quarter of total annual retail sales, rising 5.5% In 2018, holiday sales predictions from the National Retail Federation are at an increase over 2017 of 3.3% Optimize for Mobile: The Fastest Growing in Holiday Sales. And, mobile sales are on the rise.

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