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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer?

B2C 170
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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). By Debbie Hauss, Editor-In-Chief I’ve been covering the retail industry for a long time.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along. Wednesday: June 06. 97% of U.S.

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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. 45% of consumers streamed live television at least weekly, up from 20% in 2017. . billion by 2025. The end of cancel(lation) culture.

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Retail Auto-Replenishment: the Pros and Cons

GetElastic

Automation is a powerful and strategic tool for brands looking to scale their retail offering, from large supermarkets working to automate their stock replenishment process, to consumers themselves installing Amazon Dash Buttons within their homes, is auto-replenishment really the future of retail?

Retail 141
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Algorithm Updates and Focused Newsletters: How Digital Media Companies Are Evolving

Sailthru

Digital media cannot survive on advertising alone, according to Hearst Magazines President David Carey. They need at least 25% of revenue to come from other channels, such as conferences or ecommerce, he added. They need at least 25% of revenue to come from other channels, such as conferences or ecommerce, he added.

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5 eCommerce Shopping Features to Consider for Growth

ESW

Often, this leads companies to focus on consistent messaging, personalization and channel integration as their primary optimizations to the shopping experience. Promote the sale ahead of time on major channels (social media, email campaigns and website) to give people time to research products. Keep the sale simple.

eCommerce 113