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Top 7 Takeaways from eTail East 2017

Optimizely

eTail East 2017 was a huge success. Here is the the best advice and boldest predictions from some of the top speakers at eTail East 2017. Marketplaces offer a new way to reach consumers. “In These marketplaces offer a whole new way to reach consumers. . It’s spectacular what you as a consumer can do with voice.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer?

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). By Debbie Hauss, Editor-In-Chief I’ve been covering the retail industry for a long time.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. consumers are using online marketplaces. Go Native: Maximize the Potential of a Consumer-Generated Content Landslide.

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Mastercard Pop-Up Experience Showcases Literal Window Shopping

RTP blog

By Klaudia Tirico, Features Editor I recently had the opportunity to get a sneak peek into a new pop-up in New York City, presented by Marie Claire magazine and Mastercard. Consumers may be attached to their phones and computers, and they may be doing a lot of pre-purchase research on these devices, but the physical store is not dead.

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The Road from Brand Safety to Corporate Responsibility

Retail TouchPoints

A study last year from the University of Baltimore found that newspaper and magazine publishers in the UK, U.S., A study last year from the University of Baltimore found that newspaper and magazine publishers in the UK, U.S., Following several roles in technology and communications companies, Simpson joined Quantcast in 2017.

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Evolution in Electronics: The Growth of Amazon-Owned Products

Profitero

This article previously appeared in TWICE Magazine. We look at the growth of Amazon devices in Amazon.com’s Top 100 Best Sellers for the Electronics category over a 6 month period (August 2016-January 2017), and how consumer reviews have also helped to fuel sales. Top-Selling* Electronic Brands on Amazon.com, January 2017.